ecommerce · Sep 9, 2026

astrotalk.com

We found more conversion tactics here than on 25% of the 231 multi-step e-commerce funnels we have measured.

2 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

4 pages captured
16 UX checks
7 flagged

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Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

How this was measured

Every figure on this page was read off the live site by Roentgen 1.27.0 on 2026-09-09, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page245 links
Walkable, same site235 links
Matched a funnel step2 links
Pages captured, entry page included4 pages

What we found

2 of 15 applicable

astrotalk.com shows 2 of the 15 tactics that apply to an ecommerce funnel, and we did not see the other 13.

Proven on the page · 2

Shows press logos or an as-seen-in claim featured on

Runs a visible countdown timer 16:11:55

Not seen on any step reached · 13

FAQ / objection handling 1,746 of the 2,586 funnels we checked

Us-vs-them comparison 493 of the 2,586 funnels we checked

Proof above the fold 419 of the 2,586 funnels we checked

Scarcity / urgency copy 135 of the 2,583 funnels we checked

Anchor / strikethrough pricing 128 of the 261 ecommerce funnels we checked

On-page review wall 103 of the 261 ecommerce funnels we checked

Free shipping 80 of the 261 ecommerce funnels we checked

Express wallets 48 of the 261 ecommerce funnels we checked

Money-back guarantee 33 of the 261 ecommerce funnels we checked

Proof at every step 26 of the 261 ecommerce funnels we checked

Per-unit price anchor 12 of the 261 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

4 steps walked

We walked 4 pages. Homepage / Lander runs the most named tactics (7), and Signup runs the fewest (1).

Homepage / Lander

7 tactics · most on this funnel

₹30 +8 more

Sticky CTACountdownTrust badgesPressFree trialLogo wallUsage proof

Shop

2 tactics

Sticky CTALogo wall

Pricing

3 tactics

Sticky CTAFree trialLogo wall

Signup

1 tactic · fewest on this funnel

Sticky CTA

Also captured on mobile, 4 steps.

In their own words

40 quoted

Their headline: “India's most accurate astrology platform”

Their description: “Get AI astrology predictions, free Kundli creation, and accurate Kundli matching on AstroTalk. Talk to India's best astrologers for clear answers to all your worries.”

All 40 quoted strings: title, description, headings, buttons and prices

Page title: Astrotalk - Free Online Astrology Predictions by Best Astrologer
Meta description: Get AI astrology predictions, free Kundli creation, and accurate Kundli matching on AstroTalk. Talk to India's best astrologers for clear answers to all your worries.
Headline: India's most accurate astrology platform
Section headings: Talk to India's Top Rated AstrologersFind the right astrologer, for YouOur ServicesYour daily horoscope readingReal people. Real reviews.Read from our blog.Astrology made simpler, and available to you 24×7.Why do You need astrology?+8 more, not shown
Buttons and links: अ ASign In / Sign upConsultationsHoroscopeFree ServicesCalculatorsPanchangLightDarkChat+2 more, not shown
Prices on the page: ₹30₹41₹53₹52₹90₹45₹132₹71+1 more, not shown

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Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

Nav section of astrotalk.com — **Nav**0% down the page

Hero section of astrotalk.com — **Hero**0% down the page

Logos section of astrotalk.com — **Logos**42% down the page

Footer section of astrotalk.com — **Footer**89% down the page

How well it’s built

16 run · 7 flagged

7 of 15 measured checks need work, and each comes with its fix

1 could not be measured, not counted either way

7 Need work
5 Worth knowing
3 Clear
1 Not measurable

Text contrast (WCAG AA)
73% of measurable text passes WCAG AA. 4+ runs fail. 29% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Rahu & Ketu Graha Shanti Pooja” at 1.05:1 (14px, #ffffff on #f9f9f9). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
What this measures
Body text size
Smallest sampled text is 8px, below the 13px floor this check uses.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.
What this measures
Named controls
8 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.
What this measures
Render-blocking resources
16 stylesheets/scripts in <head> block first paint.

Defer non-critical JS (defer/async) and inline only critical CSS.
What this measures
Oversized images
19 images are shipped at more than 2x the width shown.
“61486779-0b32-4085-88fb-1629ba2d40f9.png” is 600px wide, displayed at 165px

Serve responsive sizes (srcset/sizes) matching the rendered width.
What this measures
Landmark regions
No <header> or <main> or <footer> landmark. screen-reader users cannot jump between regions.

Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
What this measures
Tap-target size (mobile)
293 of 413 interactive targets are under 44×44px on mobile.
smallest: “navbar” at 24×24px

Give tappable controls a ≥44×44px hit area. the touch minimum.
What this measures

5 worth knowing, 3 clear, 1 not measurable

Worth knowing5

Line length
35 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.
What this measures
Form labels
1 form field relies on placeholder text as the only label.

Back placeholders with a real <label>. placeholder text vanishes on input.
What this measures
Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

Step heading levels one at a time; use CSS for size, not a deeper level.
What this measures
Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.

Add a first-in-DOM <a href="#main"> that is visible on focus.
What this measures
Keyboard reachability
30 elements look clickable but cannot be reached by keyboard.
“Kundli”, “Kundli”, “Consultation”

Use <button>/<a>, or add role + tabindex="0" and a key handler.
What this measures

Clear3

Mobile viewport · Language declared · Image alt text

Not measurable1

Page weight
At least 3.3 MB across 190 measurable resources, but 196 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

What this measures

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Brand kit

5 colour roles

We measured 4 colour roles on this funnel.

accent#fffcf4
bg#ffffff
surface#fffcf4
text#5a4a2e

See the roles applied and the type scale

accent

Body copy in their text role, on a surface card.

the roles, doing their job

SIZE SCALE

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

17pxAa

18pxAa

19pxAa

22pxAa

72pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

PoppinsNum

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Take their look into your buildDownload design tokens

We also ran these layers on the pages we captured and found nothing to show: Elements, Playbook match (2 of 9 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.