Smallest body text is 10px (base ~10px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
4 tactics
saas · Aug 9, 2026
salestrics.com
25/100 Sparse
Scores above 12% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 6%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.21, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 75 links seen, 57 walkable, 2 matched, and we walked 3 pages.
What we recorded
The funnel, frame by frame
3 steps walkedIn their own words
22 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Salestrics | All-in-One CRM & Revenue Workspace for Startups
- Meta description
CRM, mail, docs, and support for startup revenue teams — one workspace, one login. Connect Cursor and Claude to live pipeline data through Salestrics MCP. Free to start.
- Headline
All-in-one CRM & revenue workspace for startups — with agent-ready MCP.
- Section headings
Connect AI agents to live revenue data
Your team and your agents share one record graph
WHO WE ARE
WHAT WE DO
HOW WE DO IT
LEGAL & PRICING
Everything belongs to the account
Your team starts with context
+1 more, not shown- Buttons and links
Who We Are
What We Do
How We Do It
Open app
Start free
CRM for startups
Explore Salestrics MCP
MCP setup playbook
Why connected context matters
Join Connect Meeting
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 4
Offers a free trial or free tier
Start free
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logo wall (5 distinct marks)
Friction reduction1 of 2
Offers a free trial or free tier
Start free
What we didn’t find
9 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see9 of 11 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Pricing tiers
636 of 1248 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
88% of measurable text passes WCAG AA. 4+ runs fail. 68% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Open app” at 3.97:1 (13px, #ffffff on #fd112d). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
13 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 17 content images carry alt text.
Named controls needs worka11y:named-controls
16 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Layout integrity1 flagged
Horizontal overflow needs worklayout:horizontal-overflow
The page scrolls ~48px horizontally at 1440px wide. content spills past the viewport.
fix Find the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.
Weight & delivery1 flagged
Page weight not measurableweight:page-weight
At least 2.0 MB across 14 measurable resources, but 48 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources noteweight:render-blocking-resources
4 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
17 images are shipped at more than 2x the width shown.
“favicon.svg” is 2000px wide, displayed at 28px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Form usabilityclear
Inline validation passesforms:inline-validation
1 field carries validation attributes (required/pattern/aria-invalid).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#111820
accent#111820
bg#ffffff
surface#e2e5ea
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog58px
A subheading in their voice44px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
17pxAa
23pxAa
24pxAa
44pxAa
58pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Red Hat Display
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
