saas · Aug 9, 2026

salestrics.com

We found more conversion tactics here than on 3% of the 1,350 multi-step SaaS funnels we have measured.

2 conversion tactics detected

3 pages walked · measured by Roentgen 1.21

2 conversion tactics detected
3 pages captured
13 UX checks
5 flagged

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How this was measured

Measured by Roentgen 1.21 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 10% of them.

Walk 75 links on the entry page, 57 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

Proven on the page
2 conversion tactics detected, each backed by text on the page

Offers a free trial or free tier
Start free
Shows customer logos or a trusted-by claim
logo wall (5 distinct marks)

See all 2
Not seen
9 of 11 applicable tactics we checked for and did not see

FAQ / objection handling
An accordion / FAQ block answering objections.
Pricing tiers
Named plan tiers with per-month / per-seat pricing.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…

+ 6 more

See what we looked for
Flagged
6 of 14 build checks flagged, each with a fix

Text contrast (WCAG AA)
88% of measurable text passes WCAG AA. 4+ runs fail. 68% of text was unmeasurable (over i…
Body text size
Smallest body text is 10px (base ~10px). below the ~16px readable floor.
Named controls
16 buttons/links have no accessible name (icon-only, no aria-label).

+ 3 more

See the fixes
Walked
3 pages walked, Homepage / Lander to Demo

Step 1
Homepage / Lander
Step 2
Solutions
Step 3
Demo

Walk it frame by frame
In their words
The headline: All-in-one CRM & revenue workspace for startups — with agent-ready MCP.

Promise
CRM, mail, docs, and support for startup revenue teams — one workspace, one login. Connect Cursor and Claude…

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

4 tactics

ReviewsFree trialNo cardLogo wall

Solutions

1 tactic

Free trial

Demo

▼ thinnest

1 tactic

Free trial

In their own words

22 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Salestrics | All-in-One CRM & Revenue Workspace for Startups
Meta description: CRM, mail, docs, and support for startup revenue teams — one workspace, one login. Connect Cursor and Claude to live pipeline data through Salestrics MCP. Free to start.
Headline: All-in-one CRM & revenue workspace for startups — with agent-ready MCP.
Section headings: Connect AI agents to live revenue dataYour team and your agents share one record graphWHO WE AREWHAT WE DOHOW WE DO ITLEGAL & PRICINGEverything belongs to the accountYour team starts with context+1 more, not shown
Buttons and links: Who We AreWhat We DoHow We Do ItOpen appStart freeCRM for startupsExplore Salestrics MCPMCP setup playbookWhy connected context mattersJoin Connect Meeting

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of salestrics.com — **Nav**0% down the page

Hero section of salestrics.com — **Hero**1% down the page

Footer section of salestrics.com — **Footer**92% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

proof1 of 4

Shows customer logos or a trusted-by claim logo wall (5 distinct marks)

offer1 of 2

Offers a free trial or free tier Start free

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see9 of 11 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked

Pricing tiers 873 of the 1,673 SaaS funnels we checked

Press / "as seen in" 642 of the 2,417 funnels we checked

Demo / docs entry 575 of the 1,683 funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Lead-capture form 437 of the 1,683 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

6 of 13 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

88% of measurable text passes WCAG AA. 4+ runs fail. 68% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Open app” at 3.97:1 (13px, #ffffff on #fd112d). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 10px (base ~10px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Horizontal overflow

layout:horizontal-overflow

The page scrolls ~48px horizontally at 1440px wide. content spills past the viewport.

FixFind the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.

Oversized images

weight:oversized-images

17 images are shipped at more than 2x the width shown.

“favicon.svg” is 2000px wide, displayed at 28px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

116 of 152 interactive targets are under 44×44px on mobile.

smallest: “Open menu” at 40×40px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

13 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Render-blocking resources

4 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Not measurable1

Page weight

At least 2.0 MB across 14 measurable resources, but 48 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#111820

accent#111820

bg#ffffff

surface#e2e5ea

text#ffffff

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox72px

Jumps over the lazy dog58px

A subheading in their voice44px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

17pxAa

23pxAa

24pxAa

44pxAa

58pxAa

72pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

FAMILIES

Red Hat Display

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt