ecommerce · Oct 15, 2026

stillpointreader.com

We found more conversion tactics here than on 56% of the 30 entry-page e-commerce captures we have measured.

2 conversion tactics detected

1 page walked · measured by Roentgen 1.30.0

Walk 13 links on the entry page — 2 pointing back at this page and 11 leaving the domain — and none to another page of this site. We only follow a[href], so a funnel behind a button or a login would not appear here.

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How this was measured

Measured by Roentgen 1.30.0 on 2026-10-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 668 entry-page captures, more conversion tactics than 41% of them.

The short version, in 4 parts

  1. Proven on the page

    2 conversion tactics detected, each backed by text on the page

    Displays a wall of customer reviews
    3 review elements
    Answers buyer objections
    COMMON QUESTIONS Is Stillpoint free? Do my files get uploaded anywhere? Which formats does

    See all 2

  2. Not seen

    13 of 15 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.

    + 10 more

    See what we looked for

  3. Flagged

    1 of 11 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 12px, below the 13px floor this check uses.

    See the fixes

  4. In their words

    The headline: Stillpoint

    Promise
    A free speed reader that runs entirely in your browser. Stream any PDF or EPUB through one still point and fi…
    Prices shown
    $3 · $7 · $15

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

Progress

5 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 5 scans Same 2 conversion tactics detected since 2026-07-30.
  1. 2 tactics 2026-07-30
  2. 2 tactics 2026-08-02
  3. 2 tactics 2026-08-03
  4. 2 tactics 2026-09-12
  5. 2 tactics 2026-10-15

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

2 tactics

$3 +3 more

ReviewsFAQ

In their own words

24 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Stillpoint · Free speed reader for PDFs and EPUBs
Meta description
A free speed reader that runs entirely in your browser. Stream any PDF or EPUB through one still point and finish books again. Nothing you read is uploaded.
Headline
Stillpoint
Section headings
Finish books again.COMMON QUESTIONSTap to open a bookRelease to openOpening your book…ContentsFigures & TablesFinished.+2 more, not shown
Buttons and links
Try it on a sample passage →Load a demo passageBegin reading →I have a patron codeBuy me a coffee $3Buy me a book $7
Prices on the page
$3$7$15$29

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Hero section of stillpointreader.com
Hero0% down the page
FAQ section of stillpointreader.com
FAQ4% down the page
Footer section of stillpointreader.com
Footer96% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

proof1 of 5

Displays a wall of customer reviews 3 review elements

objection1 of 2

Answers buyer objections COMMON QUESTIONS Is Stillpoint free? Do my files get uploaded anywhere? Which formats does

What we didn’t find

13 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see13 of 15 applicable

Press / "as seen in" 677 of the 2,548 funnels we checked
Us-vs-them comparison 476 of the 2,551 funnels we checked
Proof above the fold 412 of the 2,551 funnels we checked
Scarcity / urgency copy 132 of the 2,548 funnels we checked
Anchor / strikethrough pricing 128 of the 255 ecommerce funnels we checked
Free shipping 82 of the 255 ecommerce funnels we checked
Express wallets 47 of the 255 ecommerce funnels we checked
Money-back guarantee 33 of the 255 ecommerce funnels we checked
Proof at every step 28 of the 255 ecommerce funnels we checked
Countdown / urgency timer 24 of the 255 ecommerce funnels we checked
Per-unit price anchor 12 of the 255 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 1 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

1 of 11 measured checks need work

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Worth knowing4

Line length

2 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading structure

The landing page has 2 <h1> elements (expected 1).

FixUse exactly one <h1> as the page’s title.

a11y:heading-structure
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels

Clear6

Text contrast (WCAG AA) · Mobile viewport · Language declared · Page weight · Render-blocking resources · Tap-target size (mobile)

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#1c122a
bg#1c122a
surface#1c122a
text#c4bcd4
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox62px
Jumps over the lazy dog46px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
17pxAa
19pxAa
21pxAa
22pxAa
24pxAa
46pxAa
62pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
Archivo · Spline Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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