Body text size
type:Smallest sampled text is 9px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▼ thinnest
3 tactics
$5,990.00 +3 more
ecommerce · Sep 29, 2026
sweatdecks.com
We found more conversion tactics here than on 58% of the 211 multi-step e-commerce funnels we have measured.
4 conversion tactics detected
3 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.
Walk 97 links on the entry page, 74 walkable. 4 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Displays a wall of customer reviews
SweatDecks customer experiences Reviews of the SweatDecks te
- Offers one-tap wallet checkout
express wallet button
- Offers free shipping
Free shipping
+ 1 more with evidence
-
Not seen
11 of 15 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 8 more
-
Flagged
5 of 13 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 9px, below the 13px floor this check uses.
- Named controls
- 23 buttons/links have no accessible name (icon-only, no aria-label).
- Render-blocking resources
- 8 stylesheets/scripts in <head> block first paint.
+ 2 more
-
Walked
3 pages walked, Homepage / Lander to Products
- Step 1
- Homepage / Lander
- Step 2
- Collections
- Step 3
- Products
-
In their words
The headline:
Find the sauna that fits your life and your space.
- Promise
Compare home saunas, sauna heaters, and cold plunges at SweatDecks. Use planning tools to narrow fit, space,…
- Prices shown
- $5,990.00 · $6,190.00 · $16,980.00
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
35 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Saunas, Cold Plunges & Wellness | SweatDecks
- Meta description
Compare home saunas, sauna heaters, and cold plunges at SweatDecks. Use planning tools to narrow fit, space, budget, installation questions, and products.
- Headline
Find the sauna that fits your life and your space.
- Section headings
Your cart is currently empty.
We use cookies
Four choices that actually change the answer.
See what a sauna can become.
Choose the shape of your ritual.
Plan the feeling and the practical details.
Four distinct ways to sauna at home.
Hear what the sauna project is actually like.
+8 more, not shown- Buttons and links
Search Login Cart
Search
Cart
Start the sauna finder
Browse all saunas
Find my sauna
See my shortlist
Request a planning call
Plan my space
Use the Sauna Finder
+2 more, not shown- Prices on the page
$5,990.00
$6,190.00
$16,980.00
$4,990.00
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 5
Displays a wall of customer reviews
SweatDecks customer experiences Reviews of the SweatDecks te
offer1 of 4
Offers free shipping
Free shipping
objection1 of 2
Answers buyer objections
Questions before you buy Is a heater included? Can SweatDecks install it? Are the dimensio
checkout1 of 1
Offers one-tap wallet checkout
express wallet button
What we didn’t find
11 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see11 of 15 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Anchor / strikethrough pricing
116 of the 238 ecommerce funnels we checked
Money-back guarantee
33 of the 238 ecommerce funnels we checked
Proof at every step
26 of the 238 ecommerce funnels we checked
Countdown / urgency timer
18 of the 238 ecommerce funnels we checked
Per-unit price anchor
11 of the 238 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 12 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:23 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:8 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:25 images are shipped at more than 2x the width shown.
“sd-project-barrel-plunge.webp?v=62153692” is 1500px wide, displayed at 566px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:187 of 246 interactive targets are under 44×44px on mobile.
smallest: “Site navigation” at 40×40px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
55 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Keyboard reachability
26 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 4.7 MB across 333 measurable resources, but 510 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#5d0000
bg#fffdfa
surface#ffffff
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox58px
Jumps over the lazy dog26px
A subheading in their voice22px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
17pxAa
21pxAa
22pxAa
26pxAa
58pxAa
WEIGHTS
Aa400
Aa600
Aa700
Aa750
Aa800
Aa850
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
