Smallest body text is 11px (base ~16px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Products
▼ thinnest
1 tactic
ecommerce · Aug 10, 2026
clorox.com
30/100 Sparse
Scores above 18% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 54%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.
Measured by Roentgen 1.21.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 86 links seen, 78 walkable, 6 matched, and we walked 4 pages.
What we recorded
The funnel, frame by frame
4 steps walkedIn their own words
23 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Cleaning Products | Clorox™
- Meta description
Explore Clorox products for cleaning and disinfection. Find wipes, sprays, bleach and more to keep your home fresh, healthy, and protected.
- Headline
All Cleaning Products
- Section headings
Back to school made easy.
Footnotes
Your Privacy
Do Not Sell or Share for Targeted Advertising
Manage Consent Preferences
Behavioral Advertising Linked To Your Email Address:
Deletion, Access, Correction, or Portability Requests
Vendors List
- Buttons and links
Products
Our Purpose
Search
Benefit
on
Scent
Surface
Where to buy
1
2
+2 more, not shown
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 2
Puts proof in the first viewport
4.8 (1834) Write a review
Trust & proof1 of 3
Displays a wall of customer reviews
★ ★ ★ ★ ★ “Omg I can't stress the effectiveness and value...
Friction reduction1 of 3
Answers buyer objections
Frequently Asked Questions Is it safe to mix bleach with other household cleaning products
Value reinforcement1 of 3
Compares itself against alternatives
Compare Bleach Types Compare Bleach Types Feature Current Product Clorox™ Disinfecting Ble
What we didn’t find
11 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see11 of 15 applicable
Press / "as seen in"
448 of 1769 measured funnels run this
Anchor / strikethrough pricing
94 of 177 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Free shipping
71 of 177 measured funnels run this
Express wallets
31 of 177 measured funnels run this
Money-back guarantee
31 of 177 measured funnels run this
Proof at every step
27 of 177 measured funnels run this
Countdown / urgency timer
15 of 177 measured funnels run this
Per-unit price anchor
9 of 177 measured funnels run this
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
100% of measurable text passes WCAG AA.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
7 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 104 content images carry alt text.
Named controls needs worka11y:named-controls
6 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Link text notea11y:link-text
2 links use generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
Weight & delivery2 flagged
Page weight not measurableweight:page-weight
At least 2.0 MB across 204 measurable resources, but 277 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources needs workweight:render-blocking-resources
18 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
28 images are shipped at more than 2x the width shown.
“cfc-original-66oz-front-044600300399_124” is 627px wide, displayed at 78px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Form usabilityclear
Autocomplete hints noteforms:autocomplete-hints
No autocomplete attributes across 3 fields. browsers cannot autofill.
fix Add autocomplete="email"/"tel"/"name" to identity fields.
Inline validation passesforms:inline-validation
3 fields carry validation attributes (required/pattern/aria-invalid).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#0040b6
accent#0040b6
bg#ffffff
surface#f8f8f9
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox54px
Jumps over the lazy dog24px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
16pxAa
17pxAa
18pxAa
24pxAa
54pxAa
WEIGHTS
Aa400
Aa700
FAMILIES
larsseitAlt
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
