The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
⤢
01
Homepage / Lander
$150 +4 more · 1 proof point
Sticky CTAReviewsFree shippingLogo wall
⤢
02
Collections
$150 +10 more · 1 proof point
Sticky CTAReviewsFree shippingLogo wall
⤢
03
Products
▲ strongest
$150 +11 more · 1 proof point
Sticky CTAReviewsTrust badgesFree shippingLogo wall
⤢
04
Cart
▼ thinnest
$150 · 1 proof point
Sticky CTAReviewsFree shipping
Offer
how clearly they present the deal and its valuemeasured
4/18lowpoints earned
- Free shipping
Free Shipping
FREE SHIPPING
Not detected: anchor / strikethrough pricing, per-unit price anchor, and subscription / auto-ship.
Action
the path to convert. CTA, sign-up, checkoutmeasured
0/13nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: proof above the fold and express wallets.
Trust
proof, social proof, and credibilitymeasured
6/17partialpoints earned
- On-page review wall
review widget
Not detected: proof at every step and money-back guarantee.
Friction
objections answered, barriers removedmeasured
4/15lowpoints earned
- Free shipping
Free Shipping
FREE SHIPPING
Not detected: FAQ / objection handling and express wallets.
Value
why it’s worth it. comparison and reinforcementmeasured
0/15nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison, stacked free gifts, and per-unit price anchor.
Risk & Urgency
risk reversal and reasons to act nowmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: money-back guarantee and countdown / urgency timer.
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Minor
2 flags · 1 unknown · 7 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
UNKNOWNText contrast (WCAG AA)
All 243 sampled text runs sit over images or gradients. effective contrast is not computable.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 12px (base ~12px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NEEDS WORKLine height
Body line-height is 1×. tight enough to hurt readability.
Set body line-height to ~1.4-1.6×.
NOTELine length
1 paragraph runs past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
NOTEImage alt text
1 of 43 content images (2%) have no alt attribute.
Add descriptive alt to content images; alt="" for purely decorative ones.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox100px
Jumps over the lazy dog67px
A subheading in their voice64px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
tenthousand.cc · 2/13 tactics · 1 proof templates · evidence-backed
# Agent Brief. build in the style of tenthousand.cc
> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products → Cart
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#000000` | 98% | support |
| `#6f6d59` | 0.2% | support |
| `#cad0d3` | 0.2% | support |
| `#242b42` | 0.2% | support |
| `#4e4e4e` | 0.2% | support |
| `#dee3e7` | 0.1% | background |
| `#380f17` | 0.1% | support |
| `#92949b` | 0.1% | support |
Curated roles: `primary=#000000` · `accent=#000000` · `bg=#dee3e7` · `surface=#dee3e7` · `text=#000000`
## Type
- Display: `dm-sans`
- Body: `dm-sans`
- Size scale (px): 10, 12, 13, 14, 16, 18, 24, 32, 64, 67, 100
- Radius (px): 1, 3, 8, 10, 40, 120
## Patterns detected (fact-based). 2/13
- **On-page review wall**. An embedded wall of customer reviews. _(home: review widget; p2: review widget; p3: review widget)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free Shipping; p2: Free Shipping; p3: FREE SHIPPING)_
## Proof language (harvested strings → templates)
- `Free shipping`. e.g. "Free shipping"
## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 1 across 4 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.