Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▼ thinnest
1 tactic
ecommerce · Sep 28, 2026
thehexagrams.com
We found more conversion tactics here than on 24% of the 194 multi-step e-commerce funnels we have measured.
2 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-28. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,705 multi-step funnels, more conversion tactics than 11% of them.
Walk 7 links on the entry page, 6 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
2 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
comparison table: Dimension · ichingonline.net · castiching.com · aiching.app · The Hexagr
- Answers buyer objections
Frequently Asked Questions
-
Not seen
13 of 15 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
- Scarcity / urgency copy
- Scarcity or time-pressure copy ("only N left", "selling fast", "limited time")…
+ 10 more
-
Flagged
2 of 10 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Tap-target size (mobile)
- 125 of 142 interactive targets are under 44×44px on mobile.
-
Walked
3 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Compare
- Step 3
- Pricing
-
In their words
The headline:
I Ching Online — Ask, Cast, Understand
- Promise
Write your question in your mind, shake the coin cup, and cast a hexagram. Get an AI reading of your own I Ch…
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
29 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
I Ching Online — Ask, Cast, Understand
- Meta description
Write your question in your mind, shake the coin cup, and cast a hexagram. Get an AI reading of your own I Ching cast — not just the text of the hexagram.
- Headline
I Ching Online — Ask, Cast, Understand
- Section headings
What a reading looks like
Why us
About the founder
Explore Your Chinese Birth Chart
The 64 Hexagrams
Frequently Asked Questions
Proper Translations
Moving Lines Matter
+6 more, not shown- Buttons and links
THE HEXAGRAMS
HEXAGRAMS
BAZI
Cast your first hexagram
How it works
Shake (0/6)
OPEN THE TOOLS
Explore BaZi
1 The Creative
6 Conflict
+2 more, not shown
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection2 of 2
Compares itself against alternatives
comparison table: Dimension · ichingonline.net · castiching.com · aiching.app · The Hexagr
Answers buyer objections
Frequently Asked Questions
What we didn’t find
13 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see13 of 15 applicable
Press / "as seen in"
608 of the 2,330 funnels we checked
Proof above the fold
343 of the 2,334 funnels we checked
Scarcity / urgency copy
118 of the 2,330 funnels we checked
Anchor / strikethrough pricing
111 of the 222 ecommerce funnels we checked
On-page review wall
90 of the 222 ecommerce funnels we checked
Free shipping
79 of the 222 ecommerce funnels we checked
Express wallets
40 of the 222 ecommerce funnels we checked
Money-back guarantee
34 of the 222 ecommerce funnels we checked
Proof at every step
25 of the 222 ecommerce funnels we checked
Countdown / urgency timer
17 of the 222 ecommerce funnels we checked
Per-unit price anchor
10 of the 222 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
10 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion2 of 9 measured checks need work1 could not be measured — not counted either way
Tap-target size (mobile)
mobile:125 of 142 interactive targets are under 44×44px on mobile.
smallest: “HOME” at 42×14px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
31 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Landmark regions
No <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Not measurable1
Page weight
At least 0.4 MB across 18 measurable resources, but 33 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#f2ebe1
bg#f7f2eb
surface#ffffff
text#575161
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox61px
Jumps over the lazy dog31px
A subheading in their voice25px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
17pxAa
19pxAa
20pxAa
25pxAa
31pxAa
61pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Playfair Display · Lora
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
