ecommerce · Sep 20, 2026

thuma.co

We found more conversion tactics here than on 69% of the 223 multi-step e-commerce funnels we have measured.

5 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

5 conversion tactics detected
3 pages captured
15 UX checks
4 flagged

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 54% of them.

Walk 220 links on the entry page, 206 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

Proven on the page
5 conversion tactics detected, each backed by text on the page

Anchors the price against a higher original
$2,195 / $1,395 / $1,595
Displays a wall of customer reviews
16 review elements
Offers free shipping
FREE SHIPPING

+ 2 more with evidence

See all 5
Not seen
10 of 15 applicable tactics we checked for and did not see

Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Us-vs-them comparison
A comparison table framing the brand against alternatives.
Scarcity / urgency copy
Scarcity or time-pressure copy ("only N left", "selling fast", "limited time")…

+ 7 more

See what we looked for
Flagged
5 of 16 build checks flagged, each with a fix

Body text size
Smallest sampled text is 12px, below the 13px floor this check uses.
Named controls
4 buttons/links have no accessible name (icon-only, no aria-label).
Page weight
At least 13.3 MB across 111 measurable resources. 1296 cross-origin resources did not exp…

+ 2 more

See the fixes
Walked
3 pages walked, Homepage / Lander to Products

Step 1
Homepage / Lander
Step 2
Collections
Step 3
Products

Walk it frame by frame
In their words
The headline: Best in bedroom.

Promise
Discover timeless home essentials designed to simplify and enrich life at home. Crafted from premium, sustain…
Prices shown
$1,000 · $150 · $1000

Read every quote

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

5 scans

this funnel’s coverage score across measured re-scans

measured

1 more tactic detected 4 → 5 across 5 scans since 2026-07-19. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.

4 tactics 2026-07-19
→
4 tactics 2026-07-30
→
4 tactics 2026-08-02
→
4 tactics 2026-08-03
→
5 tactics 2026-09-20

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

2 tactics

$1,000 +2 more · 1 proof point

Free shippingLogo wall

Collections

▼ thinnest

2 tactics

$1,000 +24 more · 1 proof point

Free shippingLogo wall

Products

▲ strongest

6 tactics

$1,000 +7 more · 3 proof points

Sticky CTAReviewsFAQTrust badgesFree shippingLogo wall

In their own words

34 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Thuma | High Quality Furniture for Modern Living
Meta description: Discover timeless home essentials designed to simplify and enrich life at home. Crafted from premium, sustainable materials and made to last a lifetime.
Headline: Best in bedroom.
Section headings: Make room.Explore the CollectionDesigned for versatility.Modular dressers.Meet the Essential Sofa.Taller. Softer. Even more Essential.Center the space.Get glowing.+8 more, not shown
Buttons and links: BedroomLiving RoomBedding & BathRugs & DecorBest SellersBrandLocationsSaleSearchShow currency picker menu. The current currency is USD. USD+2 more, not shown
Prices on the page: $1,000$150$1000

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of thuma.co — **Nav**0% down the page

Hero section of thuma.co — **Hero**0% down the page

CTA section of thuma.co — **CTA**19% down the page

Footer section of thuma.co — **Footer**82% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

Price anchor element — **Price anchor**“$2,195”

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

proof2 of 5

Displays a wall of customer reviews 16 review elements

Puts proof in the first viewport 4.9/5 21k Reviews

offer2 of 4

Anchors the price against a higher original $2,195 / $1,395 / $1,595

Offers free shipping FREE SHIPPING

objection1 of 2

Answers buyer objections FAQs

What we didn’t find

10 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see10 of 15 applicable

Press / "as seen in" 673 of the 2,522 funnels we checked

Us-vs-them comparison 467 of the 2,525 funnels we checked

Scarcity / urgency copy 131 of the 2,522 funnels we checked

Express wallets 46 of the 251 ecommerce funnels we checked

Money-back guarantee 33 of the 251 ecommerce funnels we checked

Proof at every step 28 of the 251 ecommerce funnels we checked

Countdown / urgency timer 24 of the 251 ecommerce funnels we checked

Per-unit price anchor 12 of the 251 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

5 of 16 measured checks need work

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Page weight

weight:page-weight

At least 13.3 MB across 111 measurable resources. 1296 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources

weight:render-blocking-resources

17 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Tap-target size (mobile)

mobile:tap-target-size-mobile

847 of 1047 interactive targets are under 44×44px on mobile.

smallest: “Open Menu” at 24×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Line length

12 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Oversized images

3 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Autocomplete hints

No autocomplete attributes across 7 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #1 — Pre-Sold Funnelstrategy guide

Lander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)

proof mass p3: 16 review elementsrisk removal p3: FAQsoffer framing p2: $2,195 / $1,395 / $1,595proof above the fold p3: 4.9/5 21k Reviews

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.