The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
⤢
01
Homepage / Lander
▲ strongest
$1 +5 more · subscription
FAQFree trialNo cardLogo wallPricing tiers
⤢
02
Features
$49 +2 more
Trust badgesFree trialNo cardDemo / docs
⤢
03
Signup
▼ thinnest
$49
Free trialNo card
Offer
how clearly they present the deal and its valuemeasured
8/8highpoints earned
- Pricing tiers
free, $49/mo, $149/mo, $349/mo
Action
the path to convert. CTA, sign-up, checkoutmeasured
17/20highpoints earned
- Free trial / freemium
Start free
free trial
- Lead-capture form
- Demo / docs entry
Not detected: proof above the fold.
Trust
proof, social proof, and credibilitymeasured
6/11partialpoints earned
- Trusted-by logo wall
trusted by
Not detected: usage / adoption proof.
Friction
objections answered, barriers removedmeasured
10/10highpoints earned
- FAQ / objection handling
- Free trial / freemium
Start free
free trial
Value
why it’s worth it. comparison and reinforcementmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Leaky
3 flags · 8 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
NEEDS WORKText contrast (WCAG AA)
90% of measurable text passes WCAG AA. 4+ runs fail.
worst: “View” at 2.26:1 (12px, #58b787 on #f5f5f5). needs 4.5:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 12px (base ~20px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NOTELine length
40 paragraphs run past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 40 content images carry alt text.
NOTEForm labels
1 form field relies on placeholder text as the only label.
Back placeholders with a real <label>. placeholder text vanishes on input.
Layout integrity
Horizontal overflow at the capture width.
NEEDS WORKHorizontal overflow
The page scrolls ~29px horizontally at 1440px wide. content spills past the viewport.
Find the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog60px
A subheading in their voice48px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
vndly.io · 6/9 tactics · 0 proof templates · evidence-backed
# Agent Brief. build in the style of vndly.io
> Machine-extracted from a live on-demand funnel teardown (2026-07-16). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Features → Signup
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 61.8% | background |
| `#fafafa` | 31.2% | background |
| `#f5f5f5` | 6.4% | background |
| `#58b787` | 0.6% | support |
Curated roles: `primary=#ffffff` · `accent=#ffffff` · `bg=#ffffff` · `surface=#fafafa` · `text=#737373`
## Type
- Display: `Geist`
- Body: `Geist`
- Size scale (px): 12, 13, 14, 15, 16, 18, 20, 24, 36, 48, 60, 72
- Radius (px): 6, 8, 10, 16, 18, 33554400
## Patterns detected (fact-based). 6/9
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Common questions)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Start free; p2: free trial; signup: free trial)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: trusted by)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $49/mo, $149/mo, $349/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(p2: documentation)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: My Company, email, password)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.