saas · Sep 28, 2026

vndly.io

We found more conversion tactics here than on 67% of the 1,413 multi-step SaaS funnels we have measured.

6 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-28. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 72% of them.

Walk 72 links on the entry page, 60 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    6 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Common questions
    Offers a free trial or free tier
    Start free
    Shows customer logos or a trusted-by claim
    trusted by

    + 3 more with evidence

    See all 6

  2. Not seen

    5 of 11 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.

    + 2 more

    See what we looked for

  3. Flagged

    5 of 13 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    90% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 12px, below the 13px floor this check uses.
    Page weight
    At least 17.4 MB across 429 measurable resources. 209 cross-origin resources did not expo…

    + 2 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Order Management System

    Step 1
    Homepage / Lander
    Step 2
    Features
    Step 3
    Signup

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Next generation sales and inventory management.

    Promise
    Inventory and sales management for product businesses. Sales orders, purchasing, invoicing, B2B portal and Sh…
    Prices shown
    $1.2 · $847 · $49

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
5 tactics

$1.2 +5 more  ·  subscription

FAQFree trialNo cardLogo wallPricing tiers
Features
02

Features

5 tactics

$49 +2 more

Trust badgesFree trialNo cardLogo wallDemo / docs
Signup
03

Signup

▼ thinnest
3 tactics

$49

Free trialNo cardLogo wall
Order Management System
04

Order Management System

5 tactics

$49 +4 more  ·  subscription

FAQFree trialNo cardLogo wallPricing tiers

In their own words

37 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
VNDLY | Inventory & Sales Management Software
Meta description
Inventory and sales management for product businesses. Sales orders, purchasing, invoicing, B2B portal and Shopify sync. Free 14-day trial, no credit card.
Headline
Next generation sales and inventory management.
Section headings
See VNDLY in ActionYour own B2B portal. Built right in.Built for how you actually work.Built for product businesses.Drag, drop, done.From guesswork to clarity, the numbers that matter.Turn 2 hours of inventory planning into 2 minutes.Connect the commerce stack you already trust.+8 more, not shown
Buttons and links
ViewHow long is the free trial?Can I import my existing inventory data?What integrations does VNDLY support?Is my data secure?Can I manage multiple warehouse locations?How does the VNDLY AI work?Do you have a partner or affiliate program?Can I cancel anytime?Do you offer discounts for annual billing?+2 more, not shown
Prices on the page
$1.2$847$49$149$349$50

Sections

7 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of vndly.io
Nav0% down the page
Hero section of vndly.io
Hero0% down the page
Pricing section of vndly.io
Pricing45% down the page
Logos section of vndly.io
Logos61% down the page
FAQ section of vndly.io
FAQ80% down the page
Email capture section of vndly.io
Email capture90% down the page
Footer section of vndly.io
Footer95% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
No credit card element
No credit card“14-day free trial, no credit card required”

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Common questions

proof1 of 4

Shows customer logos or a trusted-by claim trusted by

offer2 of 2

Offers a free trial or free tier Start free
Makes the pricing ladder explicit free, $49/mo, $149/mo, $349/mo

checkout2 of 2

Offers a demo or docs entry point documentation
Lead-capture form My Company, email, password

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 11 applicable

Press / "as seen in" 673 of the 2,522 funnels we checked
Us-vs-them comparison 467 of the 2,525 funnels we checked
Proof above the fold 406 of the 2,525 funnels we checked
Usage / adoption proof 301 of the 2,138 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 13 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

90% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Based on current velocity, I recommend reordering 3 items: ,” at 4.35:1 (14px, #737373 on #f5f5f5). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Page weight

weight:page-weight

At least 17.4 MB across 429 measurable resources. 209 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Oversized images

weight:oversized-images

27 images are shipped at more than 2x the width shown.

“b2bLM.jpg” is 2560px wide, displayed at 752px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

330 of 346 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 24×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

65 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

2 form fields rely on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Heading levels

3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Render-blocking resources

4 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#fafafa
text#737373
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog60px
A subheading in their voice48px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
24pxAa
36pxAa
48pxAa
60pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Geist
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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