Smallest body text is 12px (base ~14px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
subscription · 1 proof point
saas · Aug 15, 2026
apps.shopify.com
45/100 Thin
Scores above 42% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 31%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 85 links seen, 65 walkable, 3 matched, and we walked 4 pages.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
-15pts
since the first measured scan (2026-08-09) — 2 re-scans
- 60 Partial 2026-08-09
- 45 Thin 2026-08-15
The funnel, frame by frame
4 steps walkedIn their own words
26 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Shopify App Store
- Meta description
Shopify App Store: customize your online store and grow your business with Shopify-approved apps for marketing, store design, fulfillment, and more.
- Headline
Get the best apps for your business with Built for Shopify
- Section headings
Popular with merchants across Shopify
In the spotlight
Get that tech stack
Made by Shopify
The Shopify app advantage
Want to add an app?
Log in to your Shopify store
150+ ways to sell, shop, and build everywhere.
+4 more, not shown- Buttons and links
Browse apps
Start for free
Built for Shopify
Start your free trial
Try Shopify free for 3 days
CWILL Order Tracking
Shop
Shopify Checkout Blocks
Shopify Order Printer
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path3 of 4
Puts proof in the first viewport
5.0 out of 5 stars
Offers a free trial or free tier
Start for free
Offers a demo or docs entry point
documentation
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
used by
Friction reduction1 of 2
Offers a free trial or free tier
Start for free
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Pricing tiers
636 of 1248 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
100% of measurable text passes WCAG AA. 58% of text was unmeasurable (over images/gradients). not counted either way.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
2 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text notea11y:image-alt-text
6 of 105 content images (6%) have no alt attribute.
fix Add descriptive alt to content images; alt="" for purely decorative ones.
Form labels notea11y:form-labels
4 form fields rely on placeholder text as the only label.
fix Back placeholders with a real <label>. placeholder text vanishes on input.
Named controls needs worka11y:named-controls
4 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Heading structure notea11y:heading-structure
The landing page has no <h1>.
fix Use exactly one <h1> as the page’s title.
Heading levels notea11y:heading-levels
17 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Label in name notea11y:label-in-name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Weight & delivery1 flagged
Page weight not measurableweight:page-weight
At least 3.4 MB across 151 measurable resources, but 168 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources noteweight:render-blocking-resources
4 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
41 images are shipped at more than 2x the width shown.
“hero-large-b8533cc1ee4f5c0e385b2741ffef0” is 1408px wide, displayed at 304px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#a689fa
accent#a689fa
bg#fafaf9
surface#ffffff
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox58px
Jumps over the lazy dog52px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
23pxAa
36pxAa
52pxAa
58pxAa
WEIGHTS
Aa450
Aa500
Aa600
Aa650
FAMILIES
Inter var
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
