Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
subscription · 1 proof point
saas · Sep 25, 2026
apps.shopify.com
We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.
5 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.
Walk 91 links on the entry page, 68 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Puts proof in the first viewport
5.0 out of 5 stars
- Offers a free trial or free tier
Start for free
- Shows customer logos or a trusted-by claim
used by
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 3 more
-
Flagged
4 of 16 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 12px, below the 13px floor this check uses.
- Named controls
- 4 buttons/links have no accessible name (icon-only, no aria-label).
- Oversized images
- 41 images are shipped at more than 2x the width shown.
+ 1 more
-
Walked
4 pages walked, Homepage / Lander to Checkout Blocks
- Step 1
- Homepage / Lander
- Step 2
- Categories
- Step 3
- Shop
+ 1 more step
-
In their words
What the entry page says about itself
- Promise
Shopify App Store: customize your online store and grow your business with Shopify-approved apps for marketin…
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 fewer tactic detected
6 → 5 across 3 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 6 tactics 2026-08-09
- 5 tactics 2026-08-15
- 5 tactics 2026-09-25
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
26 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Shopify App Store
- Meta description
Shopify App Store: customize your online store and grow your business with Shopify-approved apps for marketing, store design, fulfillment, and more.
- Headline
Get the best apps for your business with Built for Shopify
- Section headings
Popular with merchants across Shopify
Sponsored apps
In the spotlight
Get that tech stack
Made by Shopify
The Shopify app advantage
Want to add an app?
Meet the 2026 Shopify Build Award winners, partner-built apps that raise the bar on innovation and merchant impact.
+4 more, not shown- Buttons and links
Browse apps
Start for free
Built for Shopify
Start your free trial
Try Shopify free for 3 days
Track123 Order Tracking
Shop
Shopify Checkout Blocks
Shopify Order Printer
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof3 of 4
Puts proof in the first viewport
5.0 out of 5 stars
Shows customer logos or a trusted-by claim
used by
Shows press logos or an as-seen-in claim
featured in
offer1 of 2
Offers a free trial or free tier
Start for free
checkout1 of 2
Offers a demo or docs entry point
documentation
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 15 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:4 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:41 images are shipped at more than 2x the width shown.
“hero-large-b8533cc1ee4f5c0e385b2741ffef0” is 1408px wide, displayed at 304px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:328 of 412 interactive targets are under 44×44px on mobile.
smallest: “(92)” at 24×15px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing8
Line length
2 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Image alt text
6 of 113 content images (5%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:Form labels
4 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Heading structure
The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:Heading levels
17 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Render-blocking resources
5 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Not measurable1
Page weight
At least 3.5 MB across 163 measurable resources, but 177 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Text contrast (WCAG AA) · Mobile viewport · Language declared
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ff7578
accent#ff7578
bg#fafaf9
surface#ffffff
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox58px
Jumps over the lazy dog52px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
23pxAa
36pxAa
52pxAa
58pxAa
WEIGHTS
Aa450
Aa500
Aa600
Aa650
FAMILIES
Inter var
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
