ecommerce · Aug 17, 2026
We found more conversion tactics here than on 58% of the 211 multi-step e-commerce funnels we have measured.
4 conversion tactics detected
3 pages walked · measured by Roentgen 1.25.1
Measured by Roentgen 1.25.1 on 2026-08-17. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.
Walk 59 links on the entry page, 53 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
$108 / $348 / $1,188 / Save 20%
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see their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
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structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionfeatured on
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applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 14 measured checks need work1 could not be measured — not counted either way
92% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Save 20%” at 2.99:1 (10px, #ff5a80 on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest body text is 8px (base ~11px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1.29×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
28 images are shipped at more than 2x the width shown.
“expanded-bedroom-v2.webp” is 1586px wide, displayed at 159px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
116 of 179 interactive targets are under 44×44px on mobile.
smallest: “Sign In” at 44×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
13 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:7 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:At least 0.6 MB across 102 measurable resources, but 183 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
