ecommerce · Aug 3, 2026
45/100 Thin
Scores higher than 43% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 77%.
Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 45 · mobile 45.
Walk 235 links on the entry page, 228 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionAvocado Green Mattress® | Organic Non-Toxic Mattresses
Shop America’s best-selling certified organic mattresses, bedding & wood furniture. Nontoxic, with MADE SAFE®, EWG Verified®, OEKO-TEX®, & GREENGUARD Gold. 1-year trial & 25-year warranty.
CERTIFIED ORGANIC MATTRESSES — SAVE UP TO 15%
Organic is Cool
ORGANIC MATTRESSES
PILLOWS
BEDDING
BEDS + FURNITURE
AMERICA'S LEADING CERTIFIED ORGANIC MATTRESS BRAND
CERTIFIED ORGANIC
BETTER FOR YOU AND THE PLANET+4 more, not shown
Open cart with 0 items 0
SHOP MATTRESSES
OUR STORY
CERTIFICATIONS
SHOP OEKO-TEX®
ORGANIC MATTRESSES
FIND MY MATTRESS!
FIND A STORE NEAR YOU
SIGN UP
YOUR PRIVACY CHOICES
$50
$12
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion15% OFF
FREE SHIPPING
19501 Reviews
44,000 reviews
3 review elements
FREQUENTLY ASKED QUESTIONS Is the Avocado mattress really organic? Does Avocado use polyur
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 13 measured checks need work
Smallest body text is 11px (base ~15px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
1 button/link has no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 15.8 MB across 643 measurable resources. 1364 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
39 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
67 images are shipped at more than 2x the width shown.
“AvocadoGreenMattressBestOrganicLatexMatt” is 1500px wide, displayed at 673px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
192 of 419 interactive targets are under 44×44px on mobile.
smallest: “Refer & Get $50” at 105×17px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
1 of 240 content images (0%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:6 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Text contrast (WCAG AA) · Mobile viewport · Language declared · Inline validation
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessLander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)
home: 3 review elementsrisk removal
p2: FREQUENTLY ASKED QUESTIONS Is the Avocado mattress really organic? Does Avocado use polyuroffer framing
home: 15% OFFproof above the fold
p3: 19501 Reviews
Quiz Funnel mechanism detected — the visitor is asked to self-segment
TAKE OUR QUIZ
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
