their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 19, 2026

avocadogreenmattress.com

ecommerce · desktop · Roentgen 1.4

Biggest quick win

Smallest body text is 11px (base ~15px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.

6 of 13 conversion signals detected

45 /100 coverage

Thin ★★☆☆☆ weighted for impact · 6 measured categories

UXXRAY scans for 13 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.4; detection improves, so rescan anytime.

Score breakdown

Offer clarity 10/18
Action path 7/13
Trust & proof 14/17
Friction reduction 10/15
Value reinforcement 0/15
Risk reversal & urgency 0/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

▼ thinnest

2 tactics

$50 +3 more · 15% OFF · 2 proof points

ReviewsLogo wall

Collections

3 tactics

$50 +24 more

ReviewsFAQLogo wall

Products

▲ strongest

5 tactics

$50 +16 more · 3 proof points

ReviewsFAQTrust badgesFree shippingLogo wall

Offer

how clearly they present the deal and its valuemeasured

10/18partialpoints earned

Anchor / strikethrough pricing15% OFF$1,399.00 / $3,099.00 / $599.00 / $349.00 / $799.00 / $299.00$1599 / $139 / $269 / $750
Free shippingFREE SHIPPING

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

per-unit price anchor
subscription / auto-ship

Action

the path to convert. CTA, sign-up, checkoutmeasured

7/13partialpoints earned

Proof above the fold19491 Reviews

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

express wallets

Trust

proof, social proof, and credibilitymeasured

14/17highpoints earned

Proof at every step44,000 reviews19491 Reviews
On-page review wall3 review elementsreview widget

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

money-back guarantee

Friction

objections answered, barriers removedmeasured

10/15highpoints earned

FAQ / objection handling
Free shippingFREE SHIPPING

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

express wallets

Value

why it’s worth it. comparison and reinforcementmeasured

0/15nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

us-vs-them comparison
stacked free gifts
per-unit price anchor

Risk & Urgency

risk reversal and reasons to act nowmeasured

0/10nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

money-back guarantee
countdown / urgency timer

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Minor

2 flags · 7 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

GOODText contrast (WCAG AA)

96% of measurable text passes WCAG AA.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 11px (base ~15px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

NOTEImage alt text

1 of 239 content images (0%) have no alt attribute.

Add descriptive alt to content images; alt="" for purely decorative ones.

NEEDS WORKNamed controls

1 button/link has no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

NOTELink text

6 links use generic text (“click here” / “learn more”).

Make link text describe its destination out of context.

Playbook match

which funnel play this page runs — measured, evidence-quotedderived

MATCH Playbook #1 — Pre-Sold Funnel

Lander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)

proof mass home: 3 review elementsrisk removal p2: FREQUENTLY ASKED QUESTIONS Is the Avocado mattress really organic? Does Avocado use polyuroffer framing home: 15% OFFproof above the fold p3: 19491 Reviews

MATCH Playbook #4 — Quiz Funnel

Quiz Funnel mechanism detected — the visitor is asked to self-segment

quiz CTA TAKE OUR QUIZ

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#769179

accent#769179

bg#ffffff

surface#f9f7f6

text#4a4a4a

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox44px

Jumps over the lazy dog36px

A subheading in their voice35px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

avocadogreenmattress.com · 6/13 tactics · 4 proof templates · evidence-backed

# Agent Brief. build in the style of avocadogreenmattress.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-19). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 46.6% | background |
| `#f9f7f6` | 8.9% | background |
| `#f7f7f9` | 7.9% | background |
| `#d4e2cf` | 7.7% | background |
| `#141414` | 7.4% | support |
| `#769179` | 5.9% | support |
| `#000000` | 5.8% | support |
| `#767676` | 5.8% | support |

Curated roles: `primary=#769179` · `accent=#769179` · `bg=#ffffff` · `surface=#f9f7f6` · `text=#4a4a4a`

## Type
- Display: `freight-sans-pro`
- Body: `freight-sans-pro`
- Size scale (px): 12, 13, 14, 15, 16, 18, 19, 20, 22, 35, 36, 44
- Radius (px): 2, 3, 4, 50, 100

## Patterns detected (fact-based). 6/13
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 44,000 reviews; p3: 19491 Reviews)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 15% OFF; p2: $1,399.00 / $3,099.00 / $599.00 / $349.00 / $799.00 / $299.00; p3: $1599 / $139 / $269 / $750)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 3 review elements; p2: 3 review elements; p3: review widget)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(p3: FREE SHIPPING)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: FREQUENTLY ASKED QUESTIONS Is the Avocado mattress really organic? Does Avocado use polyur; p3: FREQUENTLY ASKED QUESTIONS)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p3: 19491 Reviews)_

## Proof language (harvested strings → templates)
- `{N} reviews`. e.g. "44,000 reviews", "19491 Reviews"
- `{N}% OFF`. e.g. "15% OFF"
- `{X} out of 5`. e.g. "4.6 out of 5"
- `Free shipping`. e.g. "Free shipping"

## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 5 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.