ecommerce · Sep 21, 2026
We found more conversion tactics here than on 80% of the 223 multi-step e-commerce funnels we have measured.
6 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 72% of them.
Walk 240 links on the entry page, 228 walkable. 2 matched a funnel step; we captured 4 pages in all, this one included.
44,000 reviews
10% OFF
3 review elements
+ 3 more with evidence
+ 6 more
+ 3 more
+ 1 more step
CERTIFIED ORGANIC MATTRESSES — SAVE UP TO 10% + GET UP TO $800 STORE CREDIT
Shop America’s best-selling certified organic mattresses, bedding & wood furniture. Nontoxic, with MADE SAFE®…
see their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionAvocado Green Mattress® | Organic Non-Toxic Mattresses
Shop America’s best-selling certified organic mattresses, bedding & wood furniture. Nontoxic, with MADE SAFE®, EWG Verified®, OEKO-TEX®, & GREENGUARD Gold. 1-year trial & 25-year warranty.
CERTIFIED ORGANIC MATTRESSES — SAVE UP TO 10% + GET UP TO $800 STORE CREDIT
Shop More. Earn Big.
Sleep Organic
ORGANIC MATTRESSES
PILLOWS
BEDDING
BEDS + FURNITURE
AMERICA'S LEADING CERTIFIED ORGANIC MATTRESS BRAND
CERTIFIED ORGANIC+5 more, not shown
Open cart with 0 items 0
SHOP MATTRESSES
OUR STORY
CERTIFICATIONS
SHOP OEKO-TEX®
ORGANIC MATTRESSES
FIND MY MATTRESS!
FIND A STORE NEAR YOU
SIGN UP
YOUR PRIVACY CHOICES
$50
$800
$12
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion44,000 reviews
3 review elements
19529 Reviews
10% OFF
FREE SHIPPING
FREQUENTLY ASKED QUESTIONS Is the Avocado mattress really organic? Does Avocado use polyur
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 14 measured checks need work
Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
3 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 19.5 MB across 738 measurable resources. 1988 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
38 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
87 images are shipped at more than 2x the width shown.
“AvocadoEcoOrganicMattress_b036bd8a-e4d2-” is 2000px wide, displayed at 673px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
194 of 428 interactive targets are under 44×44px on mobile.
smallest: “Refer & Get $50” at 105×17px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
1 of 315 content images (0%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:8 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:The landing page has 2 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:6 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Text contrast (WCAG AA) · Mobile viewport · Language declared · Inline validation
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessLander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)
home: 3 review elementsrisk removal
p2: FREQUENTLY ASKED QUESTIONS Is the Avocado mattress really organic? Does Avocado use polyuroffer framing
home: 10% OFFproof above the fold
p3: 19529 Reviews
Quiz Funnel mechanism detected — the visitor is asked to self-segment
TAKE OUR QUIZ
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
