ecommerce · Sep 25, 2026

chubbiesshorts.com

We found more conversion tactics here than on 25% of the 231 multi-step e-commerce funnels we have measured.

2 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

3 pages captured
22 UX checks
9 flagged

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Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

How this was measured

Every figure on this page was read off the live site by Roentgen 1.27.0 on 2026-09-25, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page342 links
Walkable, same site324 links
Matched a funnel step2 links
Pages captured, entry page included3 pages

What we found

2 of 15 applicable

chubbiesshorts.com shows 2 of the 15 tactics that apply to an ecommerce funnel, and we did not see the other 13.

Proven on the page · 2

Displays a wall of customer reviews review widget

Offers free shipping FREE SHIPPING

Not seen on any step reached · 13

FAQ / objection handling 1,746 of the 2,586 funnels we checked

Press / "as seen in" 654 of the 2,583 funnels we checked

Us-vs-them comparison 493 of the 2,586 funnels we checked

Proof above the fold 419 of the 2,586 funnels we checked

Scarcity / urgency copy 135 of the 2,583 funnels we checked

Anchor / strikethrough pricing 128 of the 261 ecommerce funnels we checked

Express wallets 48 of the 261 ecommerce funnels we checked

Money-back guarantee 33 of the 261 ecommerce funnels we checked

Proof at every step 26 of the 261 ecommerce funnels we checked

Countdown / urgency timer 24 of the 261 ecommerce funnels we checked

Per-unit price anchor 12 of the 261 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

3 steps walked

We walked 3 pages. Products runs the most named tactics (7), and 2 pages tie for the fewest (6).

Homepage / Lander

6 tactics

$50 +3 more · 1 proof point

Sticky CTAFree giftTrust badgesFree shippingFree trialLogo wall

Collections

6 tactics · fewest on this funnel

$50 +8 more · 1 proof point

Sticky CTAFree giftTrust badgesFree shippingFree trialLogo wall

Products

7 tactics · most on this funnel

$50 +13 more · 1 proof point

Sticky CTAReviewsFree giftTrust badgesFree shippingFree trialLogo wall

Also captured on mobile, 3 steps.

In their own words

19 quoted

Their headline: “Account Hub”

Their description: “The weekend has arrived. Get the good times fired up. Shop our raddest weekend-built gear, and get free shipping & free returns.”

All 19 quoted strings: title, description, headings, buttons and prices

Page title: Chubbies Shorts - Proper Length Men's Shorts & So Much More
Meta description: The weekend has arrived. Get the good times fired up. Shop our raddest weekend-built gear, and get free shipping & free returns.
Headline: Account Hub
Buttons and links: 🇺🇸Search: Shorts Swim NFL Pants Golf KidsFEATUREDSHORTSSWIMPANTSTOPSKIDSEXTRASJoin or Sign In+2 more, not shown
Prices on the page: $50$50.00$100$0.00

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Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

Nav section of chubbiesshorts.com — **Nav**1% down the page

CTA section of chubbiesshorts.com — **CTA**85% down the page

Features section of chubbiesshorts.com — **Features**87% down the page

Email capture section of chubbiesshorts.com — **Email capture**91% down the page

Footer section of chubbiesshorts.com — **Footer**93% down the page

How well it’s built

22 run · 9 flagged

9 of 22 measured checks need work, and each comes with its fix

9 Need work
9 Worth knowing
4 Clear

Text contrast (WCAG AA)
84% of measurable text passes WCAG AA. 4+ runs fail. 33% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Introducing” at 1:1 (16px, #ffffff on #ffffff). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
What this measures
Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.
What this measures
Line height
Body line-height is 1×, tight enough to hurt readability.

Set body line-height to ~1.4-1.6×.
What this measures
Form labels
3 of 7 form fields have no label.

Give every input a <label> or aria-label; placeholders are not labels.
What this measures
Named controls
198 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.
What this measures
Page weight
At least 11.5 MB across 302 measurable resources. 406 cross-origin resources did not expose a size, so the real total is higher.

Compress and lazy-load below-the-fold media; drop unused third-party scripts.
What this measures
Render-blocking resources
32 stylesheets/scripts in <head> block first paint.

Defer non-critical JS (defer/async) and inline only critical CSS.
What this measures
Oversized images
232 images are shipped at more than 2x the width shown.
“Screenshot_2023-03-22_at_3.09.43_PM.png?” is 876px wide, displayed at 32px

Serve responsive sizes (srcset/sizes) matching the rendered width.
What this measures
Tap-target size (mobile)
625 of 784 interactive targets are under 44×44px on mobile.
smallest: “Account” at 20×24px

Give tappable controls a ≥44×44px hit area. the touch minimum.
What this measures

9 worth knowing, 4 clear

Worth knowing9

Line length
10 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.
What this measures
Link text
3 links use generic text (“click here” / “learn more”).

Make link text describe its destination out of context.
What this measures
Heading structure
The landing page has no <h1>.

Use exactly one <h1> as the page’s title.
What this measures
Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

Step heading levels one at a time; use CSS for size, not a deeper level.
What this measures
Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.

Add a first-in-DOM <a href="#main"> that is visible on focus.
What this measures
Label in name
2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

Make the accessible name start with the visible label text.
What this measures
Landmark regions
No <main> landmark. screen-reader users cannot jump between regions.

Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
What this measures
Keyboard reachability
55 elements look clickable but cannot be reached by keyboard.
“Spend $100. Get a Free Gift. Choos”, “Size”, “Size”

Use <button>/<a>, or add role + tabindex="0" and a key handler.
What this measures
Autocomplete hints
No autocomplete attributes across 6 fields. browsers cannot autofill.

Add autocomplete="email"/"tel"/"name" to identity fields.
What this measures

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

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Brand kit

5 colour roles

Their primary colour is #ee5780, on a #ffffff background with text in #ffffff.

primary#ee5780
accent#ee5780
bg#ffffff
surface#f5f7fa
text#ffffff

See the roles applied and the type scale

accent

Body copy in their text role, on a surface card.

the roles, doing their job

SIZE SCALE

11pxAa

13pxAa

14pxAa

15pxAa

16pxAa

18pxAa

21pxAa

24pxAa

48pxAa

56pxAa

WEIGHTS

Aa400

Aa600

Aa700

Aa800

FAMILIES

Montserrat

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Take their look into your buildDownload design tokens

We also ran these layers on the pages we captured and found nothing to show: Elements, Playbook match (2 of 9 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.