their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 17, 2026

chubbiesshorts.com

Name: chubbiesshorts.com funnel teardown
Creator: UXXRAY

ecommerce · desktop · Roentgen 1.3

Biggest quick win

85% of measurable text passes WCAG AA. 4+ runs fail. 33% of text was unmeasurable (over images/gradients). not counted either way. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

25 /100

Sparse ★☆☆☆☆ 6 measured categories

Score breakdown

Offer clarity 10/18
Action path 0/13
Trust & proof 6/17
Friction reduction 4/15
Value reinforcement 0/15
Risk reversal & urgency 0/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

6 tactics

$50 +3 more · 50% OFF · 2 proof points

Sticky CTAFree giftTrust badgesFree shippingFree trialLogo wall

Collections

▼ thinnest

6 tactics

$20 +12 more · 50% OFF · 2 proof points

Sticky CTAFree giftTrust badgesFree shippingFree trialLogo wall

Products

▲ strongest

7 tactics

$50 +6 more · 1 proof point

Sticky CTAReviewsFree giftTrust badgesFree shippingFree trialLogo wall

Offer

how clearly they present the deal and its valuemeasured

10/18partialpoints earned

Anchor / strikethrough pricing50% OFF$59.50 / $69.50 / $89.50 / 50% OFF$55.00
Free shippingFREE SHIPPING

Not detected: per-unit price anchor and subscription / auto-ship.

Action

the path to convert. CTA, sign-up, checkoutmeasured

0/13nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: proof above the fold and express wallets.

Trust

proof, social proof, and credibilitymeasured

6/17partialpoints earned

On-page review wallreview widget

Not detected: proof at every step and money-back guarantee.

Friction

objections answered, barriers removedmeasured

4/15lowpoints earned

Free shippingFREE SHIPPING

Not detected: FAQ / objection handling and express wallets.

Value

why it’s worth it. comparison and reinforcementmeasured

0/15nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: us-vs-them comparison, stacked free gifts, and per-unit price anchor.

Risk & Urgency

risk reversal and reasons to act nowmeasured

0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: money-back guarantee and countdown / urgency timer.

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Leaky

5 flags · 11 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

NEEDS WORKText contrast (WCAG AA)

85% of measurable text passes WCAG AA. 4+ runs fail. 33% of text was unmeasurable (over images/gradients). not counted either way.

worst: “LAKE LEGENDS” at 1:1 (56px, #ffffff on #ffffff). needs 3:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 10px (base ~13px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NEEDS WORKLine height

Body line-height is 1.2×. tight enough to hurt readability.

Set body line-height to ~1.4-1.6×.

NOTELine length

7 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 171 content images carry alt text.

NEEDS WORKForm labels

3 of 6 form fields have no label.

Give every input a <label> or aria-label; placeholders are not labels.

NEEDS WORKNamed controls

207 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

NOTELink text

5 links use generic text (“click here” / “learn more”).

Make link text describe its destination out of context.

NOTEHeading structure

The landing page has no <h1>.

Use exactly one <h1> as the page’s title.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#ee5780

accent#ee5780

bg#ffffff

surface#daf2f0

text#ffffff

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox56px

Jumps over the lazy dog32px

A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

chubbiesshorts.com · 3/13 tactics · 2 proof templates · evidence-backed

# Agent Brief. build in the style of chubbiesshorts.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 56% | background |
| `#000000` | 13.2% | support |
| `#006c8c` | 9.1% | accent/brand |
| `#daf2f0` | 8.8% | background |
| `#f5f7fa` | 7.4% | background |
| `#efefef` | 2.7% | background |
| `#ee5780` | 1.9% | accent/brand |
| `#0082a6` | 0.6% | accent/brand |

Curated roles: `primary=#ee5780` · `accent=#ee5780` · `bg=#ffffff` · `surface=#daf2f0` · `text=#ffffff`

## Type
- Display: `Montserrat`
- Body: `Montserrat`
- Size scale (px): 11, 13, 14, 15, 16, 18, 21, 24, 32, 56
- Radius (px): 4, 8, 100, 500

## Patterns detected (fact-based). 3/13
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 50% OFF; p2: $59.50 / $69.50 / $89.50 / 50% OFF; p3: $55.00)_
- **On-page review wall**. An embedded wall of customer reviews. _(p3: review widget)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: FREE SHIPPING; p2: FREE SHIPPING; p3: FREE SHIPPING)_

## Proof language (harvested strings → templates)
- `Free shipping`. e.g. "Free shipping"
- `{N}% OFF`. e.g. "50% OFF"

## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 2 across 3 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.