Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
$5.45 +3 more · subscription
ecommerce · Sep 21, 2026
curology.com
We found more conversion tactics here than on 56% of the 223 multi-step e-commerce funnels we have measured.
4 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 34% of them.
Walk 70 links on the entry page, 55 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Offers free shipping
FREE shipping
- Answers buyer objections
FAQs
- Puts proof in the first viewport
9K+ 5-star reviews ▵
+ 1 more with evidence
-
Not seen
11 of 15 applicable tactics we checked for and did not see
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Scarcity / urgency copy
- Scarcity or time-pressure copy ("only N left", "selling fast", "limited time")…
- Anchor / strikethrough pricing
- A struck-through original price or an "X% off" claim.
+ 8 more
-
Flagged
6 of 14 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 12px, below the 13px floor this check uses.
- Line height
- Body line-height is 1×, tight enough to hurt readability.
- Named controls
- 1 button/link has no accessible name (icon-only, no aria-label).
+ 3 more
-
Walked
4 pages walked, Homepage / Lander to Products
- Step 1
- Homepage / Lander
- Step 2
- Skincare
- Step 3
- Shop
+ 1 more step
-
In their words
The headline:
Our #1 best-selling Custom Formula Rx
- Promise
Get 1 month of personalized, prescription skincare for FREE when you subscribe—just cover $5.45 shipping and…
- Prices shown
- $5.45 · $29.95 · $5.50
What we recorded
Progress
4 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 4 scans
Same 4 conversion tactics detected since 2026-07-30.
- 4 tactics 2026-07-30
- 4 tactics 2026-08-02
- 4 tactics 2026-08-03
- 4 tactics 2026-09-21
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
35 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Made-for-you Rx skincare | Curology
- Meta description
Get 1 month of personalized, prescription skincare for FREE when you subscribe—just cover $5.45 shipping and handling. Target acne, clogged pores, dark spots, fine lines, rosacea, and more.
- Headline
Our #1 best-selling Custom Formula Rx
- Section headings
Personalized prescription formulas
Made to target your skin goals
90.5% of patients saw improvement in their acne at 3 weeks*
Get your full skincare routine on us*
How Curology works
Tell us about you
Connect with your provider
Start your routine
+8 more, not shown- Buttons and links
Preferences
Skip to main content
Shop
Skincare 101
Log In
Find your Rx formula
Get your Custom Formulaᴿˣ
Get your formula
Get started
Instagram
+2 more, not shown- Prices on the page
$5.45
$29.95
$5.50
$7
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof2 of 5
Puts proof in the first viewport
9K+ 5-star reviews ▵
Shows press logos or an as-seen-in claim
featured in
offer1 of 4
Offers free shipping
FREE shipping
objection1 of 2
Answers buyer objections
FAQs
What we didn’t find
11 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see11 of 15 applicable
Us-vs-them comparison
467 of the 2,525 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Anchor / strikethrough pricing
127 of the 251 ecommerce funnels we checked
On-page review wall
101 of the 251 ecommerce funnels we checked
Express wallets
46 of the 251 ecommerce funnels we checked
Money-back guarantee
33 of the 251 ecommerce funnels we checked
Proof at every step
28 of the 251 ecommerce funnels we checked
Countdown / urgency timer
24 of the 251 ecommerce funnels we checked
Per-unit price anchor
12 of the 251 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 14 measured checks need work
Line height
type:Body line-height is 1×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Named controls
a11y:1 button/link has no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Page weight
weight:At least 6.6 MB across 227 measurable resources. 489 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Oversized images
weight:67 images are shipped at more than 2x the width shown.
“svg%3E” is 1500px wide, displayed at 576px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:114 of 159 interactive targets are under 44×44px on mobile.
smallest: “Open shopping cart” at 22×22px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
3 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Render-blocking resources
5 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Landmark regions
No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#6f5cff
accent#6f5cff
bg#ffffff
surface#f6f5e9
text#1d1d44
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox96px
Jumps over the lazy dog52px
A subheading in their voice40px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
8pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
36pxAa
40pxAa
52pxAa
96pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Skintype Display · Skintype Text
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
