Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
$195.00 +9 more
ecommerce · Sep 29, 2026
dearvarsity.com
We found more conversion tactics here than on 69% of the 223 multi-step e-commerce funnels we have measured.
5 conversion tactics detected
4 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 53% of them.
Walk 197 links on the entry page, 189 walkable. 6 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Anchors the price against a higher original
$195.00 / $290.00 / $275.00 / $365.00 / $196.00
- Displays a wall of customer reviews
PREVIOUS Liam Foster Reviewer 5/5 The fit is excellent, and
- Offers one-tap wallet checkout
express wallet button
+ 2 more with evidence
-
Not seen
10 of 15 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 7 more
-
Flagged
4 of 13 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 82% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Oversized images
- 16 images are shipped at more than 2x the width shown.
+ 1 more
-
Walked
4 pages walked, Homepage / Lander to Product
- Step 1
- Homepage / Lander
- Step 2
- Product Category
- Step 3
- Shop
+ 1 more step
-
In their words
The headline:
Premium Varsity Jackets. Made to Stand Out.
- Promise
Discover our collection of varsity and letter jackets for men and women. Shop school, sports, and TV series &…
- Prices shown
- $195.00 · $145.00 · $135.00
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected
4 → 5 across 2 scans since 2026-08-28. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 4 tactics 2026-08-28
- 5 tactics 2026-09-29
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
41 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
DearVarsity: Best Varsity Jackets & Letter Jackets
- Meta description
Discover our collection of varsity and letter jackets for men and women. Shop school, sports, and TV series & movie-inspired designs.
- Headline
Premium Varsity Jackets. Made to Stand Out.
- Section headings
Choose Your Collection
Shop Our Best Sellers
What Customers Are Saying.
Confidence in Every Order.
Find the Finish Made for You.
Classic Heritage. Modern Identity.
Choose. Order. Wear It.
New Drops. First Access.
+8 more, not shown- Buttons and links
SKIP TO NAVIGATION
SKIP TO MAIN CONTENT
SEARCH
×
JACKETS +
Shop All Jackets →
Explore Collections
PREVIOUS
NEXT
1
+2 more, not shown- Prices on the page
$195.00
$145.00
$135.00
$290.00
$220.00
$275.00
$225.00
$365.00
+2 more, not shown
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
2 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 5
Displays a wall of customer reviews
PREVIOUS Liam Foster Reviewer 5/5 The fit is excellent, and
offer2 of 4
Anchors the price against a higher original
$195.00 / $290.00 / $275.00 / $365.00 / $196.00
Offers free shipping
Free Shipping
objection1 of 2
Answers buyer objections
Frequently Asked Questions
checkout1 of 1
Offers one-tap wallet checkout
express wallet button
What we didn’t find
10 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see10 of 15 applicable
Press / "as seen in"
673 of the 2,522 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Money-back guarantee
33 of the 251 ecommerce funnels we checked
Proof at every step
28 of the 251 ecommerce funnels we checked
Countdown / urgency timer
24 of the 251 ecommerce funnels we checked
Per-unit price anchor
12 of the 251 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 12 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:82% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Stay in the Loop” at 1:1 (12px, #ffffff on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:16 images are shipped at more than 2x the width shown.
“dearvarsity-header-logo-transparent-900.” is 900px wide, displayed at 269px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:434 of 658 interactive targets are under 44×44px on mobile.
smallest: “Open menu” at 40×42px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
46 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Label in name
2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Not measurable1
Page weight
At least 1.8 MB across 264 measurable resources, but 448 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#e8d6bf
bg#ffffff
surface#f6f6f4
text#484e51
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox63px
Jumps over the lazy dog33px
A subheading in their voice21px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
21pxAa
33pxAa
63pxAa
WEIGHTS
Aa400
Aa600
Aa700
Aa800
Aa850
Aa900
FAMILIES
Poppins
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
