ecommerce · Oct 13, 2026

fluenvo.com

We found more conversion tactics here than on 21% of the 662 entry-page captures we have measured.

1 conversion tactic detected

1 page walked · measured by Roentgen 1.28.1

Walk 12 links seen, 10 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

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How this was measured

Measured by Roentgen 1.28.1 on 2026-10-13. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

The short version, in 4 parts

  1. Proven on the page

    1 conversion tactic detected, each backed by text on the page

    Answers buyer objections
    So how does this actually work? + You bring in any material in the language you are learni

    See all 1

  2. Not seen

    14 of 15 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.

    + 11 more

    See what we looked for

  3. Flagged

    4 of 13 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    88% of measurable text passes WCAG AA. 4+ runs fail. 27% of text was unmeasurable (over i…
    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Landmark regions
    No <main> or <header> landmark. screen-reader users cannot jump between regions.

    + 1 more

    See the fixes

  4. In their words

    The headline: Your text is your workout

    Promise
    Drop in your own material — get exercises built from it. Take what already interests you — and start practici…
    Prices shown
    $3.49 · $49 · $134.00

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

2 tactics

$3.49 +3 more  ·  subscription

FAQLogo wall

In their own words

29 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Fluenvo — build exercises from your own text
Meta description
Drop in your own material — get exercises built from it. Take what already interests you — and start practicing on it today.
Headline
Your text is your workout
Section headings
With FluenvoWhat a lesson looks likeWhat's insideTake it from anywherePricingThe short versionStill learning a language on somebody else's course?Any text+7 more, not shown
Buttons and links
Build my exercises →Watch the demoOpen the sampleBuy an analysisChoose PremiumBuild exercises from your own textStart →
Prices on the page
$3.49$49$134.00$44.67

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of fluenvo.com
Nav0% down the page
FAQ section of fluenvo.com
FAQ0% down the page
Pricing section of fluenvo.com
Pricing60% down the page
Footer section of fluenvo.com
Footer99% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections So how does this actually work? + You bring in any material in the language you are learni

What we didn’t find

14 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see14 of 15 applicable

Press / "as seen in" 673 of the 2,522 funnels we checked
Us-vs-them comparison 467 of the 2,525 funnels we checked
Proof above the fold 406 of the 2,525 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked
Anchor / strikethrough pricing 127 of the 251 ecommerce funnels we checked
On-page review wall 101 of the 251 ecommerce funnels we checked
Free shipping 81 of the 251 ecommerce funnels we checked
Express wallets 46 of the 251 ecommerce funnels we checked
Money-back guarantee 33 of the 251 ecommerce funnels we checked
Proof at every step 28 of the 251 ecommerce funnels we checked
Countdown / urgency timer 24 of the 251 ecommerce funnels we checked
Per-unit price anchor 12 of the 251 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 12 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

88% of measurable text passes WCAG AA. 4+ runs fail. 27% of text was unmeasurable (over images/gradients). not counted either way.

worst: “paste it · PDF, Word, EPUB” at 3.17:1 (11px, #6b645e on #141412). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Landmark regions

structure:landmark-regions

No <main> or <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

2 of 10 interactive targets are under 44×44px on mobile.

smallest: “Blog” at 25×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

2 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Oversized images

2 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images
Keyboard reachability

10 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.3 MB across 8 measurable resources, but 2 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#7fb491
bg#141412
surface#141412
text#9a938c
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog38px
A subheading in their voice21px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
19pxAa
20pxAa
21pxAa
38pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
DM Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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