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Above-the-fold capture of flybyjing.com
their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 17, 2026

flybyjing.com

ecommerce · desktop

Biggest quick win

Body line-height is 1×. tight enough to hurt readability. Set body line-height to ~1.4-1.6×.

30 /100

Sparse ★☆☆☆☆ 6 measured categories

Score breakdown

  • Offer clarity 10/18
  • Action path 7/13
  • Trust & proof 6/17
  • Friction reduction 4/15
  • Value reinforcement 0/15
  • Risk reversal & urgency 0/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

4 tactics

$75  ·  20% OFF  ·  2 proof points

Sticky CTAReviewsFree shippingLogo wall
Products
02

Products

▼ thinnest
4 tactics

$75 +7 more  ·  20% OFF  ·  2 proof points

Sticky CTAReviewsFree shippingLogo wall
Collections
03

Collections

▲ strongest
5 tactics

$75 +24 more  ·  20% OFF  ·  3 proof points

Sticky CTAReviewsPressFree shippingLogo wall

Offer

how clearly they present the deal and its valuemeasured
10/18partialpoints earned
  • Anchor / strikethrough pricing20% OFF$35 / $45 / $25 / 20% OFF$75 / $80 / $45 / $25 / $30 / $54 / 20% OFF
  • Free shippingfree shipping

Not detected: per-unit price anchor and subscription / auto-ship.

Action

the path to convert. CTA, sign-up, checkoutmeasured
7/13partialpoints earned
  • Proof above the fold(1) 1 total reviews

Not detected: express wallets.

Trust

proof, social proof, and credibilitymeasured
6/17partialpoints earned
  • On-page review wall4 review elements5.0 Rated 5.0 out of 5 stars Based on 1 review 5 Rated out o

Not detected: proof at every step and money-back guarantee.

Friction

objections answered, barriers removedmeasured
4/15lowpoints earned
  • Free shippingfree shipping

Not detected: FAQ / objection handling and express wallets.

Value

why it’s worth it. comparison and reinforcementmeasured
0/15nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: us-vs-them comparison, stacked free gifts, and per-unit price anchor.

Risk & Urgency

risk reversal and reasons to act nowmeasured
0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: money-back guarantee and countdown / urgency timer.

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Minor
2 flags · 8 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)

97% of measurable text passes WCAG AA.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?
GOODBody text size

Base body text ~16px, smallest 14px.

NEEDS WORKLine height

Body line-height is 1×. tight enough to hurt readability.

Set body line-height to ~1.4-1.6×.

NOTELine length

3 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 158 content images carry alt text.

Layout integrity

Horizontal overflow at the capture width.
NEEDS WORKHorizontal overflow

The page scrolls ~7px horizontally at 1440px wide. content spills past the viewport.

Find the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
primary#fc521c
accent#fc521c
bg#ffff00
surface#ffff00
text#ffffff
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox88px
Jumps over the lazy dog33px
A subheading in their voice29px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
flybyjing.com · 4/13 tactics · 3 proof templates · evidence-backed
# Agent Brief. build in the style of flybyjing.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Products → Collections

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ab2328` | 27.5% | accent/brand |
| `#000000` | 23.7% | support |
| `#fc521c` | 16.4% | accent/brand |
| `#662e91` | 12.9% | support |
| `#ffcc33` | 8.8% | accent/brand |
| `#046135` | 5.9% | support |
| `#eb6c44` | 3.6% | accent/brand |
| `#cc0000` | 0.4% | accent/brand |

Curated roles: `primary=#fc521c` · `accent=#fc521c` · `bg=#ffff00` · `surface=#ffff00` · `text=#ffffff`

## Type
- Display: `JeanLuc`
- Body: `Helvetica`
- Size scale (px): 16, 19, 20, 22, 29, 33, 88
- Radius (px): 4, 44, 66, 9999

## Patterns detected (fact-based). 4/13
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 20% OFF; p2: $35 / $45 / $25 / 20% OFF; p3: $75 / $80 / $45 / $25 / $30 / $54 / 20% OFF)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 4 review elements; p2: 5.0 Rated 5.0 out of 5 stars Based on 1 review 5 Rated out o; p3: 4 review elements)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: free shipping; p2: free shipping; p3: free shipping)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: (1)
1 total reviews)_

## Proof language (harvested strings → templates)
- `Free shipping`. e.g. "Free shipping"
- `{N}% OFF`. e.g. "20% OFF"
- `As Seen on Nobody Wants This REGULAR PRICE ${N}`. e.g. "As Seen on Nobody Wants This REGULAR PRICE $88"

## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 3 across 3 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.