The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
⤢
01
Homepage / Lander
$75 · 20% OFF · 2 proof points
Sticky CTAReviewsFree shippingLogo wall
⤢
02
Products
▼ thinnest
$75 +7 more · 20% OFF · 2 proof points
Sticky CTAReviewsFree shippingLogo wall
⤢
03
Collections
▲ strongest
$75 +24 more · 20% OFF · 3 proof points
Sticky CTAReviewsPressFree shippingLogo wall
Offer
how clearly they present the deal and its valuemeasured
10/18partialpoints earned
- Anchor / strikethrough pricing
20% OFF
$35 / $45 / $25 / 20% OFF
$75 / $80 / $45 / $25 / $30 / $54 / 20% OFF
- Free shipping
free shipping
Not detected: per-unit price anchor and subscription / auto-ship.
Action
the path to convert. CTA, sign-up, checkoutmeasured
7/13partialpoints earned
- Proof above the fold
(1) 1 total reviews
Not detected: express wallets.
Trust
proof, social proof, and credibilitymeasured
6/17partialpoints earned
- On-page review wall
4 review elements
5.0 Rated 5.0 out of 5 stars Based on 1 review 5 Rated out o
Not detected: proof at every step and money-back guarantee.
Friction
objections answered, barriers removedmeasured
4/15lowpoints earned
- Free shipping
free shipping
Not detected: FAQ / objection handling and express wallets.
Value
why it’s worth it. comparison and reinforcementmeasured
0/15nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison, stacked free gifts, and per-unit price anchor.
Risk & Urgency
risk reversal and reasons to act nowmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: money-back guarantee and countdown / urgency timer.
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Minor
2 flags · 8 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)
97% of measurable text passes WCAG AA.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
GOODBody text size
Base body text ~16px, smallest 14px.
NEEDS WORKLine height
Body line-height is 1×. tight enough to hurt readability.
Set body line-height to ~1.4-1.6×.
NOTELine length
3 paragraphs run past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 158 content images carry alt text.
Layout integrity
Horizontal overflow at the capture width.
NEEDS WORKHorizontal overflow
The page scrolls ~7px horizontally at 1440px wide. content spills past the viewport.
Find the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox88px
Jumps over the lazy dog33px
A subheading in their voice29px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
flybyjing.com · 4/13 tactics · 3 proof templates · evidence-backed
# Agent Brief. build in the style of flybyjing.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Products → Collections
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ab2328` | 27.5% | accent/brand |
| `#000000` | 23.7% | support |
| `#fc521c` | 16.4% | accent/brand |
| `#662e91` | 12.9% | support |
| `#ffcc33` | 8.8% | accent/brand |
| `#046135` | 5.9% | support |
| `#eb6c44` | 3.6% | accent/brand |
| `#cc0000` | 0.4% | accent/brand |
Curated roles: `primary=#fc521c` · `accent=#fc521c` · `bg=#ffff00` · `surface=#ffff00` · `text=#ffffff`
## Type
- Display: `JeanLuc`
- Body: `Helvetica`
- Size scale (px): 16, 19, 20, 22, 29, 33, 88
- Radius (px): 4, 44, 66, 9999
## Patterns detected (fact-based). 4/13
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 20% OFF; p2: $35 / $45 / $25 / 20% OFF; p3: $75 / $80 / $45 / $25 / $30 / $54 / 20% OFF)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 4 review elements; p2: 5.0 Rated 5.0 out of 5 stars Based on 1 review 5 Rated out o; p3: 4 review elements)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: free shipping; p2: free shipping; p3: free shipping)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: (1)
1 total reviews)_
## Proof language (harvested strings → templates)
- `Free shipping`. e.g. "Free shipping"
- `{N}% OFF`. e.g. "20% OFF"
- `As Seen on Nobody Wants This REGULAR PRICE ${N}`. e.g. "As Seen on Nobody Wants This REGULAR PRICE $88"
## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 3 across 3 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.