Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
$75 · 20% OFF · 2 proof points
ecommerce · Sep 20, 2026
flybyjing.com
We found more conversion tactics here than on 80% of the 223 multi-step e-commerce funnels we have measured.
6 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 72% of them.
Walk 39 links on the entry page, 14 walkable. 1 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
6 conversion tactics detected, each backed by text on the page
- Anchors the price against a higher original
20% OFF
- Displays a wall of customer reviews
4 review elements
- Offers one-tap wallet checkout
express wallet button
+ 3 more with evidence
-
Not seen
9 of 15 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Scarcity / urgency copy
- Scarcity or time-pressure copy ("only N left", "selling fast", "limited time")…
+ 6 more
-
Flagged
7 of 16 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 12px, below the 13px floor this check uses.
- Line height
- Body line-height is 1×, tight enough to hurt readability.
- Horizontal overflow
- The page scrolls ~7px horizontally at 1440px wide. content spills past the viewport.
+ 4 more
-
Walked
4 pages walked, Homepage / Lander to Cart
- Step 1
- Homepage / Lander
- Step 2
- Collections
- Step 3
- Products
+ 1 more step
-
In their words
What the entry page says about itself
- Promise
Meet the first premium Chinese chili sauce that’s changing the flavor game for good. Hot, spicy, crispy, ting…
- Prices shown
- $75
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
18 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Shop the Best Chinese Chili Sauce – FLY BY JING
- Meta description
Meet the first premium Chinese chili sauce that’s changing the flavor game for good. Hot, spicy, crispy, tingly, and good on everything!
- Headline
2026 Advent Calendars Are Here
- Section headings
2026 ADVENT CALENDARS ARE HERE
GIFT SETS
SAUCES
NOODLES
MERCH
HEY, JING HERE.
SAVE 20% WITH EVERY JAR
- Buttons and links
Manage Preferences
SEARCH
CART ITEMS
Subscribe
SHOP
PRE-ORDER NOW
JOIN THE TASTEMAKER CLUB
- Prices on the page
$75
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
2 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof3 of 5
Displays a wall of customer reviews
4 review elements
Puts proof in the first viewport
(106) 106 total reviews
Shows press logos or an as-seen-in claim
as seen on
offer2 of 4
Anchors the price against a higher original
20% OFF
Offers free shipping
free shipping
checkout1 of 1
Offers one-tap wallet checkout
express wallet button
What we didn’t find
9 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see9 of 15 applicable
FAQ / objection handling
1,696 of the 2,525 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Money-back guarantee
33 of the 251 ecommerce funnels we checked
Proof at every step
28 of the 251 ecommerce funnels we checked
Countdown / urgency timer
24 of the 251 ecommerce funnels we checked
Per-unit price anchor
12 of the 251 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 7 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 16 measured checks need work
Line height
type:Body line-height is 1×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Horizontal overflow
layout:The page scrolls ~7px horizontally at 1440px wide. content spills past the viewport.
FixFind the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.
Page weight
weight:At least 8.1 MB across 453 measurable resources. 1287 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources
weight:57 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:14 images are shipped at more than 2x the width shown.
“ValueIcons-Vegan-1000x1000_8b471bef-1624” is 1000px wide, displayed at 91px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:92 of 183 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 24×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
6 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Image alt text
1 of 144 content images (1%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:Link text
1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Label in name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Keyboard reachability
12 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#fc521c
accent#fc521c
bg#ffffff
surface#ffff00
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox88px
Jumps over the lazy dog33px
A subheading in their voice29px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
16pxAa
19pxAa
20pxAa
22pxAa
29pxAa
33pxAa
88pxAa
WEIGHTS
Aa400
Aa700
FAMILIES
JeanLuc · Helvetica
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
