Smallest body text is 10px (base ~16px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
3 tactics
$21 +2 more · subscription
ecommerce · Jul 11, 2026
graza.co
30/100 Sparse
Scores above 18% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 54%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 13 that apply to an ecommerce funnel. Per device: desktop 30 · mobile 30.
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
32 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
GRAZA | High Quality Olive Oil
- Meta description
Every kitchen deserves good, fresh olive oil that’s affordable enough to be used every day. Our extra virgin olive oil is just that, and it comes in squeeze bottles + 100% recyclable refill cans that make everything easier and more fun.
- Headline
Extra Virgin Olive Oil makes everything better.
- Section headings
Made by people who take olives very seriously.
Shop
Subscribe & Save
Find Us
About
Cart(0) 0 items
Get The Trio
New E.V.O.O. Potato Chips
+6 more, not shown- Buttons and links
Shop
CLOSE
⏸
Sear
Fry
Grill
Roast
Bake
Garnish
Knead
+2 more, not shown- Prices on the page
$21
$16
$14
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity2 of 4
Anchors the price against a higher original
$60 / 20% Off
Offers free shipping
Free Shipping
Action path1 of 2
Puts proof in the first viewport
proof in first viewport
Trust & proof1 of 3
Displays a wall of customer reviews
4 review elements
Friction reduction1 of 3
Offers free shipping
Free Shipping
What we didn’t find
9 of 13 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see9 of 13 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Express wallets
31 of 177 measured funnels run this
Money-back guarantee
31 of 177 measured funnels run this
Proof at every step
27 of 177 measured funnels run this
Countdown / urgency timer
15 of 177 measured funnels run this
Per-unit price anchor
9 of 177 measured funnels run this
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
8 run · 1 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
97% of measurable text passes WCAG AA.
Mobile & tap targets1 flagged
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Tap-target size (mobile) needs workmobile:tap-target-size-mobile
165 of 213 interactive targets are under 44×44px on mobile.
smallest: “CLOSE” at 44×23px
fix Give tappable controls a ≥44×44px hit area. the touch minimum.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
5 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text notea11y:image-alt-text
1 of 179 content images (1%) have no alt attribute.
fix Add descriptive alt to content images; alt="" for purely decorative ones.
Link text notea11y:link-text
1 link uses generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
Heading structure notea11y:heading-structure
The landing page has 2 <h1> elements (expected 1).
fix Use exactly one <h1> as the page’s title.
This funnel: 97% of text passes AA · top corpus funnels average 93%.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#fbd535
accent#fbd535
bg#f6e6d9
surface#fff4ec
text#3c422e
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox120px
Jumps over the lazy dog102px
A subheading in their voice72px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
16pxAa
18pxAa
20pxAa
46pxAa
48pxAa
72pxAa
102pxAa
120pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
ITC Garamond Condensed · GT Alpina Typewriter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
