ecommerce · Aug 3, 2026
30/100 Sparse
Scores higher than 19% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 55%.
Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 30 · mobile 30.
Walk 173 links on the entry page, 156 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionPlant-Powered, Clinically-Effective Skincare – Herbivore Botanicals
Welcome to Herbivore Botanicals, where the potency of botanical actives drive our clinically proven skincare formulas to heal, protect, and nourish your skin, mind, and body—naturally.
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MOON FRUIT 1% Bakuchiol + Peptides Retinol Alternative Serum+1 more, not shown
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Account
OPEN REGION AND LANGUAGE SELECTOR USD
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Shop+1 more, not shown
$100
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion15% OFF
Free shipping
783 reviews
4 review elements
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion8 of 17 measured checks need work
89% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Free shipping with orders $100+” at 1:1 (12px, #ffffff on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest body text is 12px (base ~12px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
19 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 16.1 MB across 484 measurable resources. 962 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
57 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
45 images are shipped at more than 2x the width shown.
“Nav_Collection_Bundles.png?v=1772634291&” is 1440px wide, displayed at 231px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
135 of 236 interactive targets are under 44×44px on mobile.
smallest: “Open account menu” at 14×44px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
8 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:2 of 234 content images (1%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:3 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:163 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
