ecommerce · Aug 3, 2026
40/100 Thin
Scores higher than 36% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 71%.
Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 40 · mobile 40.
Walk 143 links on the entry page, 134 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionKosas Cosmetics - 100% Makeup. 100% Skincare.
Easy, weightless clean formulas that blur the lines between makeup and skincare for a healthy, flattering look.
Handpicked Favorites
100% Makeup. 100% Skincare.
Impressionist Multistick
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Your Bag
Wet Lip Oil Gloss
LipFuel Lip Balm+6 more, not shown
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Bag items
Show submenu for "Shop All"
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ADD TO BAG – $48
ADD TO BAG – $25
ADD TO BAG – $28
ADD TO BAG – $36+2 more, not shown
$50
$25
$20
$38
$24
$22
$48
$32+8 more, not shown
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion10% off
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Cloud Set Loose Powder 283 283 total customer reviews
4 review elements
Frequently Asked Questions You've got questions, we've got answers Is Cloud Set Loose a ma
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 17 measured checks need work
Smallest body text is 10px (base ~12px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
1 button/link has no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 18.1 MB across 745 measurable resources. 1392 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
62 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
21 images are shipped at more than 2x the width shown.
“us.svg?width=20” is 14400px wide, displayed at 20px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
660 of 805 interactive targets are under 44×44px on mobile.
smallest: “Skip to content” at 112×40px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
32 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:51 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:13 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessLander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)
home: 4 review elementsrisk removal
p3: Frequently Asked Questions You've got questions, we've got answers Is Cloud Set Loose a maoffer framing
home: 10% offproof above the fold
p3: Cloud Set Loose Powder 283 283 total customer reviews
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
