ecommerce · Sep 23, 2026
We found more conversion tactics here than on 69% of the 223 multi-step e-commerce funnels we have measured.
5 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
Measured by Roentgen 1.27.0 on 2026-09-23. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 53% of them.
Walk 141 links on the entry page, 131 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
10% off
4 review elements
free shipping
+ 2 more with evidence
+ 7 more
+ 3 more
+ 1 more step
Easy, weightless clean formulas that blur the lines between makeup and skincare for a healthy, flattering loo…
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionKosas Cosmetics - 100% Makeup. 100% Skincare.
Easy, weightless clean formulas that blur the lines between makeup and skincare for a healthy, flattering look.
Handpicked Favorites
100% Makeup. 100% Skincare.
Impressionist Multistick
SHOP
ABOUT US
SUPPORT
Your Bag
Air Brow - Tinted
Wet Lip Oil Gloss+6 more, not shown
View current offers
SEARCH
Bag items
Show submenu for "Shop All"
SHOP NOW
SHOP ALL
ADD TO BAG – $25
ADD TO BAG – $36
ADD TO BAG – $48
ADD TO BAG – $38+2 more, not shown
$80
$50
$26
$25
$20
$38
$24
$22+8 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion4 review elements
Soulgazer Mascara 447 447 total customer reviews
10% off
free shipping
Frequently Asked Questions You've got questions, we've got answers How would you describe
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 17 measured checks need work
Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
1 button/link has no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 5.5 MB across 748 measurable resources. 1439 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
61 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
26 images are shipped at more than 2x the width shown.
“us.svg?width=20” is 14400px wide, displayed at 20px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
651 of 800 interactive targets are under 44×44px on mobile.
smallest: “Menu” at 32×32px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
34 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:53 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:12 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessLander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)
home: 4 review elementsrisk removal
p3: Frequently Asked Questions You've got questions, we've got answers How would you describeoffer framing
home: 10% offproof above the fold
p3: Soulgazer Mascara 447 447 total customer reviews
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
