Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
3 tactics
ecommerce · Sep 20, 2026
miyawesim.app
We found more conversion tactics here than on 36% of the 223 multi-step e-commerce funnels we have measured.
3 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 20% of them.
Walk 78 links on the entry page, 58 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
3 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
comparison table: Data · Miyaw · Airalo · Saily · Nomad
- Answers buyer objections
Frequently asked questions
- Shows press logos or an as-seen-in claim
featured on
-
Not seen
12 of 15 applicable tactics we checked for and did not see
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
- Scarcity / urgency copy
- Scarcity or time-pressure copy ("only N left", "selling fast", "limited time")…
- Anchor / strikethrough pricing
- A struck-through original price or an "X% off" claim.
+ 9 more
-
Flagged
4 of 12 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 12px, below the 13px floor this check uses.
- Named controls
- 66 buttons/links have no accessible name (icon-only, no aria-label).
- Oversized images
- 7 images are shipped at more than 2x the width shown.
+ 1 more
-
Walked
3 pages walked, Homepage / Lander to Compare
- Step 1
- Homepage / Lander
- Step 2
- Deals
- Step 3
- Compare
-
In their words
The headline:
Land already online, wherever you travel.
- Promise
Buy a travel eSIM in your browser, install before you fly and connect on arrival. Prepaid plans with clear pr…
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
20 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Miyaw eSIM — instant travel data
- Meta description
Buy a travel eSIM in your browser, install before you fly and connect on arrival. Prepaid plans with clear prices — no physical SIM, no roaming bills.
- Headline
Land already online, wherever you travel.
- Section headings
Popular destinations
How Miyaw works
Why Miyaw
How Miyaw compares
Frequently asked questions
PRODUCT
COMPANY
SUPPORT
+6 more, not shown- Buttons and links
Cookie settings
Sign up
Buy eSIM
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 5
Shows press logos or an as-seen-in claim
featured on
objection2 of 2
Compares itself against alternatives
comparison table: Data · Miyaw · Airalo · Saily · Nomad
Answers buyer objections
Frequently asked questions
What we didn’t find
12 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see12 of 15 applicable
Proof above the fold
406 of the 2,525 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Anchor / strikethrough pricing
127 of the 251 ecommerce funnels we checked
On-page review wall
101 of the 251 ecommerce funnels we checked
Free shipping
81 of the 251 ecommerce funnels we checked
Express wallets
46 of the 251 ecommerce funnels we checked
Money-back guarantee
33 of the 251 ecommerce funnels we checked
Proof at every step
28 of the 251 ecommerce funnels we checked
Countdown / urgency timer
24 of the 251 ecommerce funnels we checked
Per-unit price anchor
12 of the 251 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 11 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:66 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:7 images are shipped at more than 2x the width shown.
“image?url=%2Fimages%2Fsite%2Ftravel-conn” is 1200px wide, displayed at 448px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:71 of 192 interactive targets are under 44×44px on mobile.
smallest: “Home” at 44×21px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
9 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Keyboard reachability
6 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 0.7 MB across 194 measurable resources, but 49 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources
Playbook match
1 matched
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessComparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy
comparison table
p3: comparison table: Data · Miyaw · Airalo · Saily · Nomadcomparison copy
Miyaw vs Airalo, Holafly & Nomad · Miyaw
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#f4f4f4
bg#f4f4f4
surface#fafafa
text#595959
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox52px
Jumps over the lazy dog30px
A subheading in their voice28px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
15pxAa
17pxAa
20pxAa
24pxAa
28pxAa
30pxAa
52pxAa
WEIGHTS
Aa400
Aa600
FAMILIES
Instrument Serif · -apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
