The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
⤢
01
Homepage / Lander
$150 · 15% Off · 1 proof point
Logo wall
⤢
03
Collections
$150 +20 more · 15% Off · 1 proof point
Logo wall
Offer
how clearly they present the deal and its valuemeasured
6/18partialpoints earned
- Anchor / strikethrough pricing
15% Off
Not detected: per-unit price anchor, free shipping, and subscription / auto-ship.
Action
the path to convert. CTA, sign-up, checkoutmeasured
0/13nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: proof above the fold and express wallets.
Trust
proof, social proof, and credibilitymeasured
0/17nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: proof at every step, on-page review wall, and money-back guarantee.
Friction
objections answered, barriers removedmeasured
0/15nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: FAQ / objection handling, express wallets, and free shipping.
Value
why it’s worth it. comparison and reinforcementmeasured
0/15nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison, stacked free gifts, and per-unit price anchor.
Risk & Urgency
risk reversal and reasons to act nowmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: money-back guarantee and countdown / urgency timer.
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Minor
2 flags · 7 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
NEEDS WORKText contrast (WCAG AA)
81% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Polos” at 1:1 (24px, #ffffff on #ffffff). needs 3:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
GOODBody text size
Base body text ~18px, smallest 14px.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 89 content images carry alt text.
NEEDS WORKNamed controls
3 buttons/links have no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
NOTEHeading structure
The landing page has no <h1>.
Use exactly one <h1> as the page’s title.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox40px
Jumps over the lazy dog36px
A subheading in their voice28px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
rhoback.com · 1/13 tactics · 1 proof templates · evidence-backed
# Agent Brief. build in the style of rhoback.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → En Sghttps: → Collections
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#fafafa` | 58.1% | background |
| `#ffffff` | 40.8% | background |
| `#29304e` | 1% | support |
| `#f6f6f6` | 0.1% | background |
| `#852b2e` | 0% | support |
Curated roles: `primary=#29304e` · `accent=#29304e` · `bg=#fafafa` · `surface=#ffffff` · `text=#29304e`
## Type
- Display: `Futura PT`
- Body: `Futura PT`
- Size scale (px): 12, 14, 16, 18, 24, 26, 28, 36, 40
- Radius (px): -
## Patterns detected (fact-based). 1/13
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 15% Off; p3: 15% Off)_
## Proof language (harvested strings → templates)
- `{N}% Off`. e.g. "15% Off"
## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 1 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.