This report was measured 31 days ago — past our freshness window.

ecommerce · Sep 20, 2026

ritual.com

We found more conversion tactics here than on 69% of the 223 multi-step e-commerce funnels we have measured.

5 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

Put this x-ray to work Brief your AI X-ray your funnel
How this was measured

Measured by Roentgen 1.27.0 on 2026-09-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 53% of them.

Walk 166 links on the entry page, 146 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    5 conversion tactics detected, each backed by text on the page

    Anchors the price against a higher original
    $39.00 / $33.00 / $54.00 / 30% off
    Displays a wall of customer reviews
    42 review elements
    Offers free shipping
    Free shipping

    + 2 more with evidence

    See all 5

  2. Not seen

    10 of 15 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Scarcity / urgency copy
    Scarcity or time-pressure copy ("only N left", "selling fast", "limited time")…

    + 7 more

    See what we looked for

  3. Flagged

    5 of 14 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 12px, below the 13px floor this check uses.
    Page weight
    At least 184.0 MB across 814 measurable resources. 1394 cross-origin resources did not ex…
    Render-blocking resources
    53 stylesheets/scripts in <head> block first paint.

    + 2 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Pages

    Step 1
    Homepage / Lander
    Step 2
    Collections
    Step 3
    Products

    + 1 more step

    Walk it frame by frame

  5. In their words

    What the entry page says about itself

    Promise
    Our radical idea: supplements should work. From university-led clinical studies to patented capsule design, o…
    Prices shown
    $31.20 · $39.00 · $26.40

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

5 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
1 fewer tactic detected 6 → 5 across 5 scans since 2026-07-30. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
  1. 6 tactics 2026-07-30
  2. 6 tactics 2026-08-02
  3. 6 tactics 2026-08-03
  4. 6 tactics 2026-08-15
  5. 5 tactics 2026-09-20

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

3 tactics

$31.20 +6 more  ·  30% off  ·  1 proof point

Sticky CTAReviewsLogo wall
Collections
02

Collections

3 tactics

$26.40 +13 more  ·  30% off  ·  1 proof point

Sticky CTAReviewsLogo wall
Products
03

Products

▲ strongest
6 tactics

$43.20 +9 more  ·  30% off  ·  4 proof points

Sticky CTAReviewsFAQTrust badgesFree shippingLogo wall
Pages
04

Pages

▼ thinnest
3 tactics

30% off  ·  3 proof points

Sticky CTAReviewsLogo wall

In their own words

37 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Ritual
Meta description
Our radical idea: supplements should work. From university-led clinical studies to patented capsule design, our scientists formulate each product for efficacy.
Headline
Daily Health
Section headings
PregnancySearchYour CartWelcome to Peridise.Perimenopause HealthNew & BestsellingOur radical idea: supplements should work.“Clean” isn’t clear enough. We’re traceable.+4 more, not shown
Buttons and links
Menu MenuShop Daily HealthShop PregnancyOpen searchSearchShop PerimenopauseShop AllShop Starter SetsAddOur Science & Design+2 more, not shown
Prices on the page
$31.20$39.00$26.40$33.00$43.20$54.00$5

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of ritual.com
Nav0% down the page
Hero section of ritual.com
Hero1% down the page
CTA section of ritual.com
CTA8% down the page
Logos section of ritual.com
Logos46% down the page
Footer section of ritual.com
Footer85% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$39.00”
Rating element
Rating“285 reviews”

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

proof2 of 5

Displays a wall of customer reviews 42 review elements
Puts proof in the first viewport 4.5 Rated 4.5 out of 5 stars Based on 3,784 reviews

offer2 of 4

Anchors the price against a higher original $39.00 / $33.00 / $54.00 / 30% off
Offers free shipping Free shipping

objection1 of 2

Answers buyer objections Is Synbiotic+ right for me?

What we didn’t find

10 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see10 of 15 applicable

Press / "as seen in" 673 of the 2,522 funnels we checked
Us-vs-them comparison 467 of the 2,525 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked
Express wallets 46 of the 251 ecommerce funnels we checked
Money-back guarantee 33 of the 251 ecommerce funnels we checked
Proof at every step 28 of the 251 ecommerce funnels we checked
Countdown / urgency timer 24 of the 251 ecommerce funnels we checked
Per-unit price anchor 12 of the 251 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 14 measured checks need work

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Page weight

weight:page-weight

At least 184.0 MB across 814 measurable resources. 1394 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources

weight:render-blocking-resources

53 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

81 images are shipped at more than 2x the width shown.

“nav-perimenopause-category.jpg?v=1788969” is 1440px wide, displayed at 273px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

290 of 392 interactive targets are under 44×44px on mobile.

smallest: “Log in” at 24×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

20 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

4 form fields rely on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Heading levels

5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Lander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)

proof mass home: 42 review elementsrisk removal p3: Is Synbiotic+ right for me?offer framing home: $39.00 / $33.00 / $54.00 / 30% offproof above the fold p4: 4.5 Rated 4.5 out of 5 stars Based on 3,784 reviews

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#fff7cc
bg#ffffff
surface#f5f7f8
text#142b6f
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog40px
A subheading in their voice32px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
24pxAa
32pxAa
40pxAa
48pxAa
WEIGHTS
Aa400
Aa450
Aa500
Aa700
FAMILIES
CircularXX
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Similar crawls