lead_gen · Sep 29, 2026

seomode.co

We found more conversion tactics here than on 3% of the 1,781 multi-step funnels we have measured.

1 conversion tactic detected

3 pages walked · measured by Roentgen 1.28.1

1 conversion tactic detected
3 pages captured
13 UX checks
2 flagged

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How this was measured

Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to a lead_gen funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Walk 47 links on the entry page, 39 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

Proven on the page
1 conversion tactic detected, each backed by text on the page

Answers buyer objections
Frequently Asked Questions

See all 1
Not seen
9 of 10 applicable tactics we checked for and did not see

Trusted-by logo wall
Customer/company logos or a "trusted by / used by" claim.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Demo / docs entry
A "book a demo" or documentation / API entry point.

+ 6 more

See what we looked for
Flagged
3 of 14 build checks flagged, each with a fix

Text contrast (WCAG AA)
82% of measurable text passes WCAG AA. 4+ runs fail.
Named controls
15 buttons/links have no accessible name (icon-only, no aria-label).
Tap-target size (mobile)
52 of 65 interactive targets are under 44×44px on mobile.

See the fixes
Walked
3 pages walked, Tools to Domain Rating

Step 1
Tools
Step 2
Keyword Research
Step 3
Domain Rating

Walk it frame by frame
In their words
The headline: Free SEO Tools

Promise
Every tool you need to improve your SEO, rank higher on Google, AI, ChatGPT, analyze keywords, backlinks, and…

Read every quote

Scan

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 3 scans Same 1 conversion tactic detected since 2026-08-09.

1 tactic 2026-08-09
→
1 tactic 2026-08-12
→
1 tactic 2026-09-29

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Tools

▼ thinnest

0 tactics

no named tactics detected on this step

Keyword Research

▲ strongest

1 tactic

FAQ

Domain Rating

1 tactic

FAQ

In their own words

17 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Free SEO Tools - SEO Mode
Meta description: Every tool you need to improve your SEO, rank higher on Google, AI, ChatGPT, analyze keywords, backlinks, and website performance, with no sign-up needed
Headline: Free SEO Tools
Section headings: Free Keyword ResearchDomain RatingAI SEO RoastTechnical SEO AuditHTML Size CheckerProductCompanySEO Services+2 more, not shown
Buttons and links: onBacklinksBook a callTry it out

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of seomode.co — **Nav**0% down the page

Footer section of seomode.co — **Footer**70% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection1 of 2

Answers buyer objections Frequently Asked Questions

What we didn’t find

9 of 10 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see9 of 10 applicable

Trusted-by logo wall 1,484 of the 2,043 funnels we checked

Press / "as seen in" 642 of the 2,417 funnels we checked

Demo / docs entry 575 of the 1,683 funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Lead-capture form 437 of the 1,683 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Lead magnet

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 13 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

82% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Free SEO Tools” at 4.17:1 (14px, #9b5de0 on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Tap-target size (mobile)

mobile:tap-target-size-mobile

52 of 65 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 32×18px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Line length

10 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Render-blocking resources

5 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Landmark regions

No <main> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Keyboard reachability

8 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Autocomplete hints

No autocomplete attributes across 2 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Page weight

At least 1.5 MB across 157 measurable resources, but 146 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Body text size · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#9b5de0

accent#9b5de0

bg#ffffff

surface#ffffff

text#000000

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox48px

Jumps over the lazy dog20px

A subheading in their voice18px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

14pxAa

16pxAa

18pxAa

20pxAa

48pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt