ecommerce · Aug 21, 2026

thar4x4products.com

15/100 Sparse

Scores above 6% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 18%.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.

Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 86 links seen, 74 walkable, 3 matched, and we walked 4 pages.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
4 tactics

₹4,999.00 +19 more

Sticky CTATrust badgesLogo wallExpress pay
Shop All
02

Shop All

3 tactics

₹4,999.00 +19 more

Sticky CTALogo wallExpress pay
Product Page
03

Product Page

3 tactics

₹4,999.00 +15 more

Sticky CTALogo wallExpress pay
Cart Page
04

Cart Page

▼ thinnest
3 tactics
Sticky CTALogo wallExpress pay

In their own words

51 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Premium Thar & Thar Roxx 4x4 Accessories | Shop Now at Thar4x4Products
Meta description
Discover premium Thar & Thar Roxx 4x4 accessories at Thar4x4Products. Upgrade your vehicle with expertly curated products for performance and style.
Headline
Explore Premium Thar & Thar Roxx 4x4 Accessories at Unbeatable Prices
Section headings
SHOP BY CATEGORYFind Your AccessoriesTHARTHAR ROXXNew ArrivalsSeasonal OffersSelected Thar 4x4 AccessoriesThar & Thar Roxx LED Side Vents & Sidetrack LED+7 more, not shown
Buttons and links
Log In0Shop NowCHECK NOWSEE ALL >ShopShipping not includedAdd to CartRating is 4.0 out of five stars based on 1 review 4.0 (1)Load More+2 more, not shown
Prices on the page
₹4,999.00₹7,500.00₹2,599.00₹2,600.00₹52,000.00₹3,100.00₹2,300.00₹9,999.00+12 more, not shown

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of thar4x4products.com
Nav0% down the page
Hero section of thar4x4products.com
Hero2% down the page
Logos section of thar4x4products.com
Logos8% down the page
CTA section of thar4x4products.com
CTA27% down the page
Email capture section of thar4x4products.com
Email capture85% down the page
Footer section of thar4x4products.com
Footer89% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path1 of 2

Offers one-tap wallet checkout PayPal

Friction reduction1 of 3

Offers one-tap wallet checkout PayPal

What we didn’t find

14 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see14 of 15 applicable

FAQ / objection handling 1175 of 1777 measured funnels run this
Press / "as seen in" 448 of 1769 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Anchor / strikethrough pricing 94 of 177 measured funnels run this
Scarcity / urgency copy 94 of 1769 measured funnels run this
On-page review wall 89 of 177 measured funnels run this
Free shipping 71 of 177 measured funnels run this
Money-back guarantee 31 of 177 measured funnels run this
Proof at every step 27 of 177 measured funnels run this
Countdown / urgency timer 15 of 177 measured funnels run this
Per-unit price anchor 9 of 177 measured funnels run this
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

73% of measurable text passes WCAG AA. 4+ runs fail. 85% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Leave a Review” at 1.55:1 (16px, #ffc81c on #ffffff). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 12px (base ~14px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

4 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene1 flagged

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 142 content images carry alt text.

Named controls needs worka11y:named-controls

3 buttons/links have no accessible name (icon-only, no aria-label).

fix Add aria-label to icon-only buttons and links.

Layout integrity1 flagged

Horizontal overflow needs worklayout:horizontal-overflow

The page scrolls ~22px horizontally at 1440px wide. content spills past the viewport.

fix Find the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 4.0 MB across 308 measurable resources, but 570 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources needs workweight:render-blocking-resources

29 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Structure & reachabilityclear

Keyboard reachability notestructure:keyboard-reachability

8 elements look clickable but cannot be reached by keyboard.

“1”, “1”, “1”

fix Use <button>/<a>, or add role + tabindex="0" and a key handler.

Form usabilityclear

Inline validation passesforms:inline-validation

5 fields carry validation attributes (required/pattern/aria-invalid).

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#e81d1d
accent#e81d1d
bg#ffffff
surface#edecec
text#000000
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox70px
Jumps over the lazy dog54px
A subheading in their voice50px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
16pxAa
17pxAa
20pxAa
30pxAa
40pxAa
45pxAa
50pxAa
54pxAa
70pxAa
WEIGHTS
Aa400
Aa700
FAMILIES
avenir-lt-w01_85-heavy1475544 · avenir-lt-w01_35-light1475496
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Elements and Playbook match, and found none on this funnel.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

Similar crawls