Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
4 tactics
₹4,999.00 +19 more
ecommerce · Sep 29, 2026
thar4x4products.com
We found more conversion tactics here than on 10% of the 211 multi-step e-commerce funnels we have measured.
1 conversion tactic detected
4 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 3% of them.
Walk 86 links on the entry page, 74 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
1 conversion tactic detected, each backed by text on the page
- Offers one-tap wallet checkout
PayPal
-
Not seen
14 of 15 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 11 more
-
Flagged
6 of 15 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 73% of measurable text passes WCAG AA. 4+ runs fail. 85% of text was unmeasurable (over i…
- Body text size
- Smallest sampled text is 12px, below the 13px floor this check uses.
- Named controls
- 3 buttons/links have no accessible name (icon-only, no aria-label).
+ 3 more
-
Walked
4 pages walked, Homepage / Lander to Cart Page
- Step 1
- Homepage / Lander
- Step 2
- Shop All
- Step 3
- Product Page
+ 1 more step
-
In their words
The headline:
Explore Premium Thar & Thar Roxx 4x4 Accessories at Unbeatable Prices
- Promise
Explore Mahindra Thar and Thar Roxx accessories, including grills, bumpers, spoilers, steering wheels, lights…
- Prices shown
- ₹4,999.00 · ₹7,500.00 · ₹2,599.00
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 1 conversion tactic detected since 2026-08-21.
- 1 tactic 2026-08-21
- 1 tactic 2026-09-29
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
51 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Thar & Thar Roxx Accessories India | Thar4x4Products
- Meta description
Explore Mahindra Thar and Thar Roxx accessories, including grills, bumpers, spoilers, steering wheels, lights and more. Quality products for Thar enthusiasts across India.
- Headline
Explore Premium Thar & Thar Roxx 4x4 Accessories at Unbeatable Prices
- Section headings
SHOP BY CATEGORY
Find Your Accessories
THAR
THAR ROXX
New Arrivals
Seasonal Offers
Selected Thar 4x4 Accessories
Thar & Thar Roxx LED Side Vents & Sidetrack LED
+7 more, not shown- Buttons and links
Log In
0
Shop Now
CHECK NOW
SEE ALL >
Shop
Shipping not included
Add to Cart
Rating is 4.0 out of five stars based on 1 review 4.0 (1)
Load More
+2 more, not shown- Prices on the page
₹4,999.00
₹7,500.00
₹2,599.00
₹2,600.00
₹52,000.00
₹3,100.00
₹2,300.00
₹9,999.00
+12 more, not shown
Sections
6 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinioncheckout1 of 1
Offers one-tap wallet checkout
PayPal
What we didn’t find
14 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see14 of 15 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Anchor / strikethrough pricing
116 of the 238 ecommerce funnels we checked
On-page review wall
95 of the 238 ecommerce funnels we checked
Free shipping
81 of the 238 ecommerce funnels we checked
Money-back guarantee
33 of the 238 ecommerce funnels we checked
Proof at every step
26 of the 238 ecommerce funnels we checked
Countdown / urgency timer
18 of the 238 ecommerce funnels we checked
Per-unit price anchor
11 of the 238 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 14 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:73% of measurable text passes WCAG AA. 4+ runs fail. 85% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Leave a Review” at 1.55:1 (16px, #ffc81c on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:3 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Horizontal overflow
layout:The page scrolls ~22px horizontally at 1440px wide. content spills past the viewport.
FixFind the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.
Render-blocking resources
weight:29 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Tap-target size (mobile)
mobile:222 of 332 interactive targets are under 44×44px on mobile.
smallest: “8373979898” at 62×14px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Keyboard reachability
8 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 4.2 MB across 319 measurable resources, but 566 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#e81d1d
accent#e81d1d
bg#ffffff
surface#edecec
text#000000
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox70px
Jumps over the lazy dog54px
A subheading in their voice50px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
16pxAa
17pxAa
20pxAa
30pxAa
40pxAa
45pxAa
50pxAa
54pxAa
70pxAa
WEIGHTS
Aa400
Aa700
FAMILIES
avenir-lt-w01_85-heavy1475544 · avenir-lt-w01_35-light1475496
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
