ecommerce · Oct 17, 2026

the-geniuswave.us

We found more conversion tactics here than on 83% of the 30 entry-page e-commerce captures we have measured.

1 page walked · measured by Roentgen 1.30.0

1 page captured
11 UX checks
3 flagged

Walk 3 links seen, 3 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

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Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

How this was measured

Every figure on this page was read off the live site by Roentgen 1.30.0 on 2026-10-17, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page3 links
Walkable, same site3 links
Matched a funnel step0 links
Pages captured, entry page included1 page

Progress

2 scans

this funnel’s coverage score across measured re-scans

Unchanged across 2 scans Same 4 conversion tactics detected since 2026-09-09.

4 tactics 2026-09-09
→
4 tactics 2026-10-17

What we found

4 of 15 applicable

the-geniuswave.us shows 4 of the 15 tactics that apply to an ecommerce funnel, and we did not see the other 11.

Proven on the page · 4

Displays a wall of customer reviews The Genius Wave Reviews  Rated 5 out of 5 “I feel like

Backs the purchase with a money-back guarantee 90-DAY MONEY BACK GUARANTEE

Anchors the price against a higher original $499

Answers buyer objections The Genius Wave FAQs

Not seen on any step reached · 11

Press / "as seen in" 647 of the 2,602 funnels we checked

Us-vs-them comparison 497 of the 2,605 funnels we checked

Proof above the fold 421 of the 2,605 funnels we checked

Scarcity / urgency copy 137 of the 2,602 funnels we checked

Free shipping 79 of the 262 ecommerce funnels we checked

Express wallets 47 of the 262 ecommerce funnels we checked

Proof at every step 26 of the 262 ecommerce funnels we checked

Countdown / urgency timer 24 of the 262 ecommerce funnels we checked

Per-unit price anchor 12 of the 262 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

1 step walked

We captured 1 page, Homepage / Lander, and did not walk past it.

Homepage / Lander

5 tactics

$39 +1 more · 1 proof point

ReviewsFree giftFAQTrust badgesLogo wall

Also captured on mobile, 1 step.

In their own words

18 quoted

Their headline: “The Genius Wave - Official”

Their description: “The Genius Wave is a groundbreaking program designed to activate your brain's theta waves and unlock your hidden potential.”

All 18 quoted strings: title, description, headings, buttons and prices

Page title: The Genius Wave™ » (Official Website)
Meta description: The Genius Wave is a groundbreaking program designed to activate your brain's theta waves and unlock your hidden potential.
Headline: The Genius Wave - Official
Section headings: The Genius Wave™ | Buy Now Only at $39/Bottle Free Bonus & 90-days Money-bank GuaranteeWhat is The Genius Wave?How Does The Genius Wave Program Work?The Genius Wave ReviewsThe Science Behind the The Genius Wave ProgramBenefits Of The Genius Wave Supplement90-DAY MONEY BACK GUARANTEE 100% SATISFACTION GUARANTEEDThe Genius Wave FAQs+1 more, not shown
Buttons and links: Order NowGET A DISCOUNTBuy The Genius WaveOrder The Genius Wave
Prices on the page: $39$499

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Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

Nav section of the-geniuswave.us — **Nav**0% down the page

Reviews section of the-geniuswave.us — **Reviews**26% down the page

Logos section of the-geniuswave.us — **Logos**71% down the page

FAQ section of the-geniuswave.us — **FAQ**78% down the page

CTA section of the-geniuswave.us — **CTA**84% down the page

Footer section of the-geniuswave.us — **Footer**95% down the page

Elements

3 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Price anchor element — **Price anchor**“$499/Bottle”

Rating element — **Rating**“ Rated 5 out of 5”

Guarantee element — **Guarantee**“90-DAY MONEY BACK GUARANTEE 100% SATISFACTION GUARANTEED”

How well it’s built

11 run · 3 flagged

3 of 11 measured checks need work, and each comes with its fix

3 Need work
3 Worth knowing
5 Clear

Text contrast (WCAG AA)
89% of measurable text passes WCAG AA. 4+ runs fail.
worst: “GET A DISCOUNT” at 1.82:1 (28px, #ffffff on #e6bc00). needs 3:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
What this measures
Render-blocking resources
20 stylesheets/scripts in <head> block first paint.

Defer non-critical JS (defer/async) and inline only critical CSS.
What this measures
Tap-target size (mobile)
6 of 17 interactive targets are under 44×44px on mobile.
smallest: “Privacy” at 53×18px

Give tappable controls a ≥44×44px hit area. the touch minimum.
What this measures

3 worth knowing, 5 clear

Worth knowing3

Line length
14 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.
What this measures
Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

Step heading levels one at a time; use CSS for size, not a deeper level.
What this measures
Oversized images
1 image is shipped at more than 2x the width shown.
“s25bximg2.webp” is 176px wide, displayed at 70px

Serve responsive sizes (srcset/sizes) matching the rendered width.
What this measures

Clear5

Mobile viewport · Body text size · Language declared · Image alt text · Page weight

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Brand kit

5 colour roles

Their primary colour is #e6bc00, on a #f7f3f5 background with text in #000000.

primary#e6bc00
accent#e6bc00
bg#f7f3f5
surface#ffffff
text#000000

See the roles applied and the type scale

accent

Body copy in their text role, on a surface card.

the roles, doing their job

SIZE SCALE

13pxAa

14pxAa

15pxAa

16pxAa

17pxAa

18pxAa

19pxAa

20pxAa

22pxAa

24pxAa

35pxAa

40pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

Poppins · Work Sans

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Take their look into your buildDownload design tokens

We also ran this layer on the pages we captured and found nothing to show: Playbook match (1 of 10 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.