ecommerce · Sep 25, 2026

transparentlabs.com

We found more conversion tactics here than on 86% of the 223 multi-step e-commerce funnels we have measured.

7 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 88% of them.

Walk 384 links on the entry page, 365 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    7 conversion tactics detected, each backed by text on the page

    Repeats proof across the funnel
    7957 Reviews
    Anchors the price against a higher original
    $19.99
    Displays a wall of customer reviews
    111 review elements

    + 4 more with evidence

    See all 7

  2. Not seen

    8 of 15 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Scarcity / urgency copy
    Scarcity or time-pressure copy ("only N left", "selling fast", "limited time")…

    + 5 more

    See what we looked for

  3. Flagged

    7 of 18 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 12px, below the 13px floor this check uses.
    Line height
    Body line-height is 1.2×, tight enough to hurt readability.
    Named controls
    84 buttons/links have no accessible name (icon-only, no aria-label).

    + 4 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Page

    Step 1
    Homepage / Lander
    Step 2
    Collections
    Step 3
    Products

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Hold your supplements to a higher standard.

    Promise
    Transparent Labs offers a full suite of all-natural sports supplements that provide 100% formula transparency…
    Prices shown
    $99 · $64.99 · $49.99

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

8 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 8 scans Same 7 conversion tactics detected since 2026-07-18.
  1. 7 tactics 2026-07-18
  2. 8 tactics 2026-07-29
  3. 8 tactics 2026-07-30
  4. 8 tactics 2026-08-02
  5. 8 tactics 2026-08-03
  6. 8 tactics 2026-08-05
  7. 7 tactics 2026-08-15
  8. 7 tactics 2026-09-25

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

6 tactics

$99 +5 more  ·  subscription  ·  1 proof point

Sticky CTAReviewsSubscriptionTrust badgesFree shippingLogo wall
Collections
02

Collections

7 tactics

$99 +18 more  ·  subscription  ·  1 proof point

Sticky CTAReviewsSubscriptionFAQTrust badgesFree shippingLogo wall
Products
03

Products

▲ strongest
8 tactics

$99 +3 more  ·  Save 10%  ·  subscription  ·  4 proof points

Sticky CTAReviewsFree giftSubscriptionFAQTrust badgesFree shippingLogo wall
Page
04

Page

▼ thinnest
6 tactics

$99 +5 more  ·  subscription  ·  1 proof point

Sticky CTAReviewsSubscriptionTrust badgesFree shippingLogo wall

In their own words

37 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Transparent Labs: Natural Sports Nutrition Supplements
Meta description
Transparent Labs offers a full suite of all-natural sports supplements that provide 100% formula transparency with science-backed ingredients at clinically tested dosages.
Headline
Hold your supplements to a higher standard.
Section headings
Find Your Clean SupplementsShop By GoalProteinWhat Does "Clean" Really Mean?58,934 Verified 5 Star Reviews From Our CustomersSupporting You With ScienceTL Performance PartnersEvery Ingredient Matters To Make Every Effort Count+5 more, not shown
Buttons and links
Skip to contentCartShop Supplements Find my Supplement RoutineShop SupplementsFind my Supplement RoutineView AllShop 24 FlavorsShop 13 FlavorsShop 7 FlavorsShop 3 Flavors+2 more, not shown
Prices on the page
$99$64.99$49.99$39.99$59.99$79.99

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of transparentlabs.com
Nav1% down the page
Hero section of transparentlabs.com
Hero1% down the page
Logos section of transparentlabs.com
Logos9% down the page
CTA section of transparentlabs.com
CTA75% down the page
Footer section of transparentlabs.com
Footer81% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Rating element
Rating“756 Reviews”
Price anchor element
Price anchor“$19.99”

What we found

7 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

proof4 of 5

Repeats proof across the funnel 7957 Reviews
Displays a wall of customer reviews 111 review elements
Backs the purchase with a money-back guarantee 45 Day Satisfaction Guarantee
Puts proof in the first viewport 7957 Reviews

offer2 of 4

Anchors the price against a higher original $19.99
Offers free shipping free shipping

objection1 of 2

Answers buyer objections Frequently Asked Questions What’s the difference between Bulk and Lean pre-workouts? Bulk

What we didn’t find

8 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 15 applicable

Press / "as seen in" 673 of the 2,522 funnels we checked
Us-vs-them comparison 467 of the 2,525 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked
Express wallets 46 of the 251 ecommerce funnels we checked
Countdown / urgency timer 24 of the 251 ecommerce funnels we checked
Per-unit price anchor 12 of the 251 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

18 run · 7 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

7 of 18 measured checks need work

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height

type:line-height

Body line-height is 1.2×, tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Named controls

a11y:named-controls

84 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Page weight

weight:page-weight

At least 40.0 MB across 939 measurable resources. 1272 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources

weight:render-blocking-resources

57 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

756 images are shipped at more than 2x the width shown.

“image_4_28fc58de-dccd-408e-8599-963cd04b” is 1440px wide, displayed at 222px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

399 of 838 interactive targets are under 44×44px on mobile.

smallest: “Search” at 20×21px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Line length

13 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading structure

The landing page has 2 <h1> elements (expected 1).

FixUse exactly one <h1> as the page’s title.

a11y:heading-structure
Heading levels

5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Landmark regions

No <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Lander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)

proof mass home: 111 review elementsrisk removal p3: 45 Day Satisfaction Guaranteeoffer framing p2: $19.99proof above the fold p2: 7957 Reviews

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#173446
bg#f8f9fb
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog40px
A subheading in their voice28px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
22pxAa
28pxAa
40pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Aeonik · neue-haas-unica
rendered in their own type system · webfont not loaded. system fallback if uninstalled

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