ecommerce · Oct 19, 2026
We found more conversion tactics here than on 86% of the 229 multi-step e-commerce funnels we have measured.
7 conversion tactics detected
4 pages walked · measured by Roentgen 1.30.0
Measured by Roentgen 1.30.0 on 2026-10-19. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,908 multi-step funnels, more conversion tactics than 88% of them.
Walk 143 links on the entry page, 125 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
100,000+ 5-star reviews
$163 / $73 / $58 / 35% OFF
comparison table: Feature · Blueland · Seventh Generation · Clean People · Dropps
+ 4 more with evidence
+ 5 more
+ 3 more
+ 1 more step
The Coast We Keep Collection
Make sustainable choices effortless with our eco-friendly cleaning products. Shop powerful and affordable pro…
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
$50 +11 more · 35% OFF · subscription · 4 proof points
$50 +7 more · SAVE 10% · subscription · 4 proof points
$50 +15 more · Save 20% · subscription · 3 months · 4 proof points
$50 · 35% OFF · subscription · 2 proof points
$50 +11 more · 35% OFF · subscription · 4 proof points
$50 +17 more · 35% OFF · subscription · 4 proof points
$50 +12 more · 35% OFF · subscription · 3 months · 3 proof points
$50 · 35% OFF · subscription · 2 proof points
the entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionEco-Friendly Cleaning Products for Home | Blueland
Make sustainable choices effortless with our eco-friendly cleaning products. Shop powerful and affordable products designed for a cleaner home and planet.
The Coast We Keep Collection
Shop By Category
STARTER KITS
REFILLS
DISH
LAUNDRY
TOILET
HAND SOAP
SPRAY CLEANERS+8 more, not shown
Shop
Bundle & Save
About Us
Our Mission
0
SHOP NOW
BUILD YOUR BUNDLE
QUICK ADD 60 TABLETS 120 TABLETS 300 TABLETS
60 TABLETS
120 TABLETS+2 more, not shown
$50
$19.20
$163
$88
$73
$46.40
$20
$26.40+4 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion100,000+ 5-star reviews
5 review elements
Rated 4.8 out of 5, 40,569 reviews 4.8 (40,569)
$163 / $73 / $58 / 35% OFF
Free Shipping
comparison table: Feature · Blueland · Seventh Generation · Clean People · Dropps
Why should you choose Blueland’s Refillable Foaming Hand Soap? With Blueland’s collection
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 17 measured checks need work
Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
8 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 62.1 MB across 425 measurable resources. 759 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
61 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
43 images are shipped at more than 2x the width shown.
“1_Effective.png?v=1770841972&width=200&h” is 1440px wide, displayed at 160px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
492 of 594 interactive targets are under 44×44px on mobile.
smallest: “Shop New Drop →” at 102×17px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
14 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:15 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:No autocomplete attributes across 4 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessLander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)
home: 5 review elementsrisk removal
p2: Why should you choose Blueland’s Refillable Foaming Hand Soap? With Blueland’s collectionoffer framing
home: $163 / $73 / $58 / 35% OFFproof above the fold
p2: Rated 4.8 out of 5, 40,569 reviews 4.8 (40,569)
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
