ecommerce · Oct 15, 2026

crossstitchpatternmaker.app

We found more conversion tactics here than on 25% of the 231 multi-step e-commerce funnels we have measured.

2 conversion tactics detected

2 pages walked · measured by Roentgen 1.29.0

2 pages captured
15 UX checks
4 flagged

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Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

How this was measured

Every figure on this page was read off the live site by Roentgen 1.29.0 on 2026-10-15, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page20 links
Walkable, same site11 links
Matched a funnel step1 link
Pages captured, entry page included2 pages

What we found

2 of 15 applicable

crossstitchpatternmaker.app shows 2 of the 15 tactics that apply to an ecommerce funnel, and we did not see the other 13.

Proven on the page · 2

Compares itself against alternatives comparison grid: 10 rows

Answers buyer objections Cross stitch pattern maker FAQ A few things you might be wondering. Can I make a pattern f

Not seen on any step reached · 13

Press / "as seen in" 655 of the 2,583 funnels we checked

Proof above the fold 419 of the 2,586 funnels we checked

Scarcity / urgency copy 135 of the 2,583 funnels we checked

Anchor / strikethrough pricing 128 of the 261 ecommerce funnels we checked

On-page review wall 103 of the 261 ecommerce funnels we checked

Free shipping 80 of the 261 ecommerce funnels we checked

Express wallets 48 of the 261 ecommerce funnels we checked

Money-back guarantee 33 of the 261 ecommerce funnels we checked

Proof at every step 26 of the 261 ecommerce funnels we checked

Countdown / urgency timer 24 of the 261 ecommerce funnels we checked

Per-unit price anchor 12 of the 261 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

2 steps walked

We walked 2 pages. Pricing runs the most named tactics (3), and Homepage / Lander runs the fewest (2).

Homepage / Lander

2 tactics · fewest on this funnel

FAQLogo wall

Pricing

3 tactics · most on this funnel

$9.90 +2 more · subscription

ComparisonFAQFree trial

Also captured on mobile, 2 steps.

In their own words

26 quoted

Their headline: “Cross stitch pattern maker.”

Their description: “Free pattern maker for cross stitch: turn photos into custom charts with real DMC colors. Preview stitches, edit grids, and export printable PDFs for free.”

All 26 quoted strings: title, description, headings and buttons

Page title: Cross Stitch Pattern Maker | StitchCraft
Meta description: Free pattern maker for cross stitch: turn photos into custom charts with real DMC colors. Preview stitches, edit grids, and export printable PDFs for free.
Headline: Cross stitch pattern maker.
Section headings: Cross stitch pattern ideas & inspirationHow our cross stitch pattern generator worksCross stitch pattern maker FAQHow to Make a Cross Stitch Pattern: Guides & TutorialsCreate your custom cross stitch pattern todayMatch real DMC embroidery floss colorsCustomizable stitch grid & Aida fabric sizePrintable PDF chart & DMC floss key export+5 more, not shown
Buttons and links: Log inConvert Photo to PatternAI Prompt to PatternChoose PhotoStitched previewOriginal imageMatch real DMC embroidery floss colorsCustomizable stitch grid & Aida fabric sizePrintable PDF chart & DMC floss key exportCreate a pattern

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Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

Nav section of crossstitchpatternmaker.app — **Nav**0% down the page

Hero section of crossstitchpatternmaker.app — **Hero**1% down the page

Logos section of crossstitchpatternmaker.app — **Logos**16% down the page

FAQ section of crossstitchpatternmaker.app — **FAQ**57% down the page

Footer section of crossstitchpatternmaker.app — **Footer**91% down the page

How well it’s built

15 run · 4 flagged

4 of 14 measured checks need work, and each comes with its fix

1 could not be measured, not counted either way

4 Need work
5 Worth knowing
5 Clear
1 Not measurable

Body text size
Smallest sampled text is 11px, below the 13px floor this check uses.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.
What this measures
Named controls
2 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.
What this measures
Oversized images
11 images are shipped at more than 2x the width shown.
“flowers-ai-stitched.webp” is 480px wide, displayed at 50px

Serve responsive sizes (srcset/sizes) matching the rendered width.
What this measures
Tap-target size (mobile)
56 of 92 interactive targets are under 44×44px on mobile.
smallest: “Home” at 34×16px

Give tappable controls a ≥44×44px hit area. the touch minimum.
What this measures

5 worth knowing, 5 clear, 1 not measurable

Worth knowing5

Line length
12 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.
What this measures
Link text
1 link uses generic text (“click here” / “learn more”).

Make link text describe its destination out of context.
What this measures
Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

Step heading levels one at a time; use CSS for size, not a deeper level.
What this measures
Label in name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

Make the accessible name start with the visible label text.
What this measures
Keyboard reachability
16 elements look clickable but cannot be reached by keyboard.
“Tools”, “Tools”, “Why subscribe at all?”

Use <button>/<a>, or add role + tabindex="0" and a key handler.
What this measures

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Not measurable1

Page weight
At least 3.0 MB across 142 measurable resources, but 117 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

What this measures

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Brand kit

5 colour roles

We measured 4 colour roles on this funnel.

accent#873451
bg#f0eeea
surface#f0eeea
text#873451

See the roles applied and the type scale

accent

Body copy in their text role, on a surface card.

the roles, doing their job

SIZE SCALE

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

18pxAa

19pxAa

38pxAa

40pxAa

WEIGHTS

Aa300

Aa400

Aa500

Aa550

Aa600

Aa700

FAMILIES

Bricolage Grotesque Variable · Instrument Sans Variable

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Take their look into your buildDownload design tokens

We also ran these layers on the pages we captured and found nothing to show: Elements, Playbook match (2 of 9 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.