ecommerce · Oct 7, 2026
We found more conversion tactics here than on 69% of the 223 multi-step e-commerce funnels we have measured.
5 conversion tactics detected
4 pages walked · measured by Roentgen 1.28.1
Measured by Roentgen 1.28.1 on 2026-10-07. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 53% of them.
Walk 127 links on the entry page, 116 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.
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measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
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structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion4.6 102 reviews No password
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applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 13 measured checks need work1 could not be measured — not counted either way
92% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Fast” at 1.11:1 (16px, #ffffff on #fff0f2). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest sampled text is 9px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
31 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
140 images are shipped at more than 2x the width shown.
“business-address.webp” is 759px wide, displayed at 244px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
180 of 369 interactive targets are under 44×44px on mobile.
smallest: “4.6” at 45×23px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
7 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:4 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:No <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:1 element looks clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:At least 1.2 MB across 91 measurable resources, but 54 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Mobile viewport · Language declared · Image alt text · Inline validation
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
