ecommerce · Oct 6, 2026

hotellobby-ai.net

We found more conversion tactics here than on 24% of the 223 multi-step e-commerce funnels we have measured.

2 conversion tactics detected

2 pages walked · measured by Roentgen 1.28.1

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How this was measured

Measured by Roentgen 1.28.1 on 2026-10-06. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 10% of them.

Walk 21 links on the entry page, 14 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    2 conversion tactics detected, each backed by text on the page

    Compares itself against alternatives
    comparison grid: 6 rows
    Answers buyer objections
    What is Hotel Lobby AI? Hotel Lobby AI creates duet videos from two reference photos using

    See all 2

  2. Not seen

    13 of 15 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.
    Scarcity / urgency copy
    Scarcity or time-pressure copy ("only N left", "selling fast", "limited time")…

    + 10 more

    See what we looked for

  3. Flagged

    4 of 12 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Page weight
    At least 6.9 MB across 68 measurable resources. 38 cross-origin resources did not expose…
    Oversized images
    22 images are shipped at more than 2x the width shown.

    + 1 more

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Pricing

    Step 1
    Homepage / Lander
    Step 2
    Pricing

    Walk it frame by frame

  5. In their words

    The headline: Hotel Lobby AI: Turn Two Portraits Into a Viral Rap Duet Video

    Promise
    Create a Migos Hotel Lobby AI duet from two photos. Generate the orange-booth effect, choose 16:9 or 9:16, th…

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
4 tactics
ComparisonFAQTrust badgesLogo wall
Pricing
02

Pricing

▼ thinnest
0 tactics

$19.90 +5 more  ·  subscription

no named tactics detected on this step

In their own words

27 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Hotel Lobby AI — Two-Photo Rap Duet Video Generator
Meta description
Create a Migos Hotel Lobby AI duet from two photos. Generate the orange-booth effect, choose 16:9 or 9:16, then review and download your video.
Headline
Hotel Lobby AI: Turn Two Portraits Into a Viral Rap Duet Video
Section headings
Who’s in your Hotel Lobby duo?The Migos Hotel Lobby AI trend, explainedWhy Create with Hotel Lobby AI?Inside the Hotel Lobby AI StudioCreate Your Duet in Three StepsCompare Hotel Lobby Duet WorkflowsFrequently Asked QuestionsStep Inside the Burnt Orange Studio+8 more, not shown
Buttons and links
Sign InGenerate 10s Rap Duet · 80 CreditsView allTry Studio with 2 PhotosWatch Reference VideoCreate Your Hotel Lobby DuetTry this in the studio →Start Creating in Studio

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of hotellobby-ai.net
Nav0% down the page
Hero section of hotellobby-ai.net
Hero1% down the page
Comparison section of hotellobby-ai.net
Comparison62% down the page
FAQ section of hotellobby-ai.net
FAQ75% down the page
Footer section of hotellobby-ai.net
Footer94% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection2 of 2

Compares itself against alternatives comparison grid: 6 rows
Answers buyer objections What is Hotel Lobby AI? Hotel Lobby AI creates duet videos from two reference photos using

What we didn’t find

13 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see13 of 15 applicable

Press / "as seen in" 673 of the 2,522 funnels we checked
Proof above the fold 406 of the 2,525 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked
Anchor / strikethrough pricing 127 of the 251 ecommerce funnels we checked
On-page review wall 101 of the 251 ecommerce funnels we checked
Free shipping 81 of the 251 ecommerce funnels we checked
Express wallets 46 of the 251 ecommerce funnels we checked
Money-back guarantee 33 of the 251 ecommerce funnels we checked
Proof at every step 28 of the 251 ecommerce funnels we checked
Countdown / urgency timer 24 of the 251 ecommerce funnels we checked
Per-unit price anchor 12 of the 251 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 12 measured checks need work

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Page weight

weight:page-weight

At least 6.9 MB across 68 measurable resources. 38 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Oversized images

weight:oversized-images

22 images are shipped at more than 2x the width shown.

“friends.webp” is 1672px wide, displayed at 371px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

51 of 70 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 32×32px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

16 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Keyboard reachability

4 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#f4f4f6
bg#f4f4f6
surface#ffffff
text#a5a5af
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog36px
A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
20pxAa
30pxAa
36pxAa
56pxAa
WEIGHTS
Aa400
Aa500
Aa550
Aa600
Aa700
FAMILIES
Inter Tight Variable · Inter Variable
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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