ecommerce · Sep 23, 2026
We found more conversion tactics here than on 69% of the 223 multi-step e-commerce funnels we have measured.
5 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
Measured by Roentgen 1.27.0 on 2026-09-23. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 53% of them.
Walk 29 links on the entry page, 18 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
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Money-Back Guarantee
+ 2 more with evidence
+ 7 more
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Groceries sourced for flavor, not appearances
Grocery delivery service building a better food system. Skip the store & get fresh vegetables, organic produc…
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionGrocery Delivery Service: Fresh & Organic Produce | Misfits Market
Grocery delivery service building a better food system. Skip the store & get fresh vegetables, organic produce, dairy, meat & more delivered with Misfits Market.
Groceries sourced for flavor, not appearances
The food system is broken
You deserve better
Try our flexible, commitment-free grocery subscription
Organic groceries that deliver something new
How we fight food waste
We couldn't have said it better ourselves
Frequently Asked Questions
Get 40% off+8 more, not shown
How It Works
Our Food
About Us
Get Started
Learn How It Works
What is Misfits Market?
How does the online grocery delivery service work?
Do you only sell ugly produce?
How do I place my order? How long will it take to arrive?
How does your pricing work?+2 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionMoney-Back Guarantee
featured in
40% off
free shipping
Frequently Asked Questions
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 16 measured checks need work1 could not be measured — not counted either way
Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
38 images are shipped at more than 2x the width shown.
“aVQ_nnNYClf9otMc_Better_Left_Desktop.png” is 1440px wide, displayed at 400px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
No <main> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
1 field uses type="text" for email or phone. mobile keyboards will not adapt.
“email”
FixUse type="email" / type="tel" so phones show the right keyboard.
83 of 100 interactive targets are under 44×44px on mobile.
smallest: “Sign in” at 30×30px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
3 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:11 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:7 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:No autocomplete attributes across 2 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:At least 2.8 MB across 95 measurable resources, but 316 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
