ecommerce · Sep 25, 2026

nutrafol.com

We found more conversion tactics here than on 36% of the 223 multi-step e-commerce funnels we have measured.

3 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

3 conversion tactics detected
4 pages captured
19 UX checks
6 flagged

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 20% of them.

Walk 96 links on the entry page, 45 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

Proven on the page
3 conversion tactics detected, each backed by text on the page

Anchors the price against a higher original
$137 / $411 / $46 / SAVE 10%
Offers free shipping
Free shipping
Answers buyer objections
How do I get started?

See all 3
Not seen
12 of 15 applicable tactics we checked for and did not see

Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Us-vs-them comparison
A comparison table framing the brand against alternatives.
Proof above the fold
Social proof rendered within the first viewport on at least one step.

+ 9 more

See what we looked for
Flagged
7 of 20 build checks flagged, each with a fix

Body text size
Smallest sampled text is 12px, below the 13px floor this check uses.
Named controls
9 buttons/links have no accessible name (icon-only, no aria-label).
Page weight
At least 25.0 MB across 322 measurable resources. 1058 cross-origin resources did not exp…

+ 4 more

See the fixes
Walked
4 pages walked, Homepage / Lander to Checkout

Step 1
Homepage / Lander
Step 2
Kit Fullest Hair Kit
Step 3
Core Women Advanced

+ 1 more step

Walk it frame by frame
In their words
The headline: Visibly thicker, healthier hair—starts from within.

Promise
Discover the #1 dermatologist-recommended hair growth supplements for men and women. Clinically proven and 10…
Prices shown
$10

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

4 tactics

$10 · subscription

Sticky CTAFAQTrust badgesLogo wall

Kit Fullest Hair Kit

▲ strongest

7 tactics

$123 +5 more · SAVE 10% · subscription · 3 months · 2 proof points

Sticky CTAFree giftFAQTrust badgesFree shippingFree trialLogo wall

Core Women Advanced

7 tactics

$88 +8 more · SAVE 10% · subscription · 2 proof points

Sticky CTAFree giftFAQTrust badgesFree shippingFree trialLogo wall

Checkout

▼ thinnest

4 tactics

Sticky CTATrust badgesFree shippingLogo wall

In their own words

33 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Hair Wellness from Within | Nutrafol
Meta description: Discover the #1 dermatologist-recommended hair growth supplements for men and women. Clinically proven and 100% drug-free, using patented technology for visibly thicker hair and less shedding.
Headline: Visibly thicker, healthier hair—starts from within.
Section headings: Our formulas are made for every stage of you.What’s happening to your hair starts beneath the surface.Results in 6 months or your money back.∞Discover the formula your body needs for hair growth.Start growing in as little as 3-6 monthsOfficial Hair Growth Partner of Major League Baseball™.Not sure where to start? Uncover what you need to support hair growth.Hormones+7 more, not shown
Buttons and links: ProductsScienceResultsTake the Quiz18-44 yrs.45+ yrs.PostpartumLearn MoreShop NowShop Women+2 more, not shown
Prices on the page: $10

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of nutrafol.com — **Nav**0% down the page

Hero section of nutrafol.com — **Hero**0% down the page

Logos section of nutrafol.com — **Logos**63% down the page

FAQ section of nutrafol.com — **FAQ**81% down the page

Footer section of nutrafol.com — **Footer**92% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

Price anchor element — **Price anchor**“$137”

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

offer2 of 4

Anchors the price against a higher original $137 / $411 / $46 / SAVE 10%

Offers free shipping Free shipping

objection1 of 2

Answers buyer objections How do I get started?

What we didn’t find

12 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see12 of 15 applicable

Press / "as seen in" 673 of the 2,522 funnels we checked

Us-vs-them comparison 467 of the 2,525 funnels we checked

Proof above the fold 406 of the 2,525 funnels we checked

Scarcity / urgency copy 131 of the 2,522 funnels we checked

On-page review wall 101 of the 251 ecommerce funnels we checked

Express wallets 46 of the 251 ecommerce funnels we checked

Money-back guarantee 33 of the 251 ecommerce funnels we checked

Proof at every step 28 of the 251 ecommerce funnels we checked

Countdown / urgency timer 24 of the 251 ecommerce funnels we checked

Per-unit price anchor 12 of the 251 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

20 run · 7 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

7 of 20 measured checks need work

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Page weight

weight:page-weight

At least 25.0 MB across 322 measurable resources. 1058 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources

weight:render-blocking-resources

15 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

64 images are shipped at more than 2x the width shown.

“women-advanced-main.jpg?fm=avif” is 1376px wide, displayed at 608px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Input types

forms:input-types

3 fields use type="text" for email or phone. mobile keyboards will not adapt.

“email”, “email”, “email”

FixUse type="email" / type="tel" so phones show the right keyboard.

Tap-target size (mobile)

mobile:tap-target-size-mobile

154 of 238 interactive targets are under 44×44px on mobile.

smallest: “search” at 24×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing9

Line length

5 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Keyboard reachability

41 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Autocomplete hints

No autocomplete attributes across 3 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #4 — Quiz Funnelstrategy guide

Quiz Funnel mechanism detected — the visitor is asked to self-segment

quiz CTA Take the Quiz

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.