ecommerce · Aug 3, 2026
45/100 Thin
Scores higher than 43% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 77%.
Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 45 · mobile 45.
Walk 66 links on the entry page, 54 walkable. 4 matched a funnel step; we captured 3 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionPerfect Keto - Doctor-developed. Backed by science.
Your Keto Journey Made Simple. Powerful products to help you stay energized, focused, and on track.
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Keto Answers Book+7 more, not shown
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How to Start Keto
$75
$43.99
$44.99
$24.99
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$40.99
$37.99
$30.99
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion$37.99 / 10% OFF
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17,703 4.5 out of 5.0 stars
5,979+ Reviews
6 review elements
What is Keto? What makes it different from other low-carb diets? How do I do it, and how d
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion9 of 19 measured checks need work
79% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Dr. Anthony Gustin, DC, MS” at 1:1 (22px, #ffffff on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest body text is 12px (base ~20px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1.2×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
14 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 19.4 MB across 93 measurable resources. 388 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
26 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
43 images are shipped at more than 2x the width shown.
“Beauty-Sleep-Collagen-03-e1740131539683.” is 556px wide, displayed at 247px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
No <main> or <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
169 of 238 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 36×60px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
7 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:3 of 88 content images (3%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:3 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:3 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:3 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessLander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)
home: 6 review elementsrisk removal
home: What is Keto? What makes it different from other low-carb diets? How do I do it, and how doffer framing
home: $37.99 / 10% OFFproof above the fold
p4: 17,703 4.5 out of 5.0 stars
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
