Body text size
type:Smallest sampled text is 9px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
6 tactics
$2,400 +3 more
saas · Sep 25, 2026
tonebird.ai
We found more conversion tactics here than on 45% of the 1,301 multi-step SaaS funnels we have measured.
5 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,705 multi-step funnels, more conversion tactics than 54% of them.
Walk 17 links on the entry page, 8 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
comparison grid: 7 rows
- Answers buyer objections
Before your first reply. Where it works, what it remembers, and what stays in your hands.
- Offers a free trial or free tier
Free $0
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
+ 3 more
-
Flagged
4 of 14 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 9px, below the 13px floor this check uses.
- Named controls
- 3 buttons/links have no accessible name (icon-only, no aria-label).
- Oversized images
- 103 images are shipped at more than 2x the width shown.
+ 1 more
-
Walked
3 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Features
- Step 3
- Pricing
-
In their words
The headline:
You don't have to be stuck on words again
- Promise
Draft replies in your email and chat apps with ToneBird. Use past conversations and connected documents, choo…
- Prices shown
- $2,400 · $0 · $9.90
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
35 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Your Socially Fluent AI Reply Assistant | ToneBird
- Meta description
Draft replies in your email and chat apps with ToneBird. Use past conversations and connected documents, choose a suggestion, then edit and send.
- Headline
You don't have to be stuck on words again
- Section headings
ToneBird understands your relationships & keeps your conversation alive.
How to use ToneBird.
The right reply starts with the context.
Keep your voice intact.
From reply to follow-up.
Across apps and languages.
Your conversations. Your control.
How Tonebird helps every day.
+8 more, not shown- Buttons and links
Download
Download for Mac
Download for Windows
Slack
WhatsApp
Gmail
More
Tweak
Insert
About Me
+2 more, not shown- Prices on the page
$2,400
$0
$9.90
$39.90
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection2 of 2
Compares itself against alternatives
comparison grid: 7 rows
Answers buyer objections
Before your first reply. Where it works, what it remembers, and what stays in your hands.
proof1 of 4
Shows customer logos or a trusted-by claim
logos: Gmail, Slack, WhatsApp, iMessage, Lark
offer2 of 2
Offers a free trial or free tier
Free $0
Makes the pricing ladder explicit
free, $9.90/mo, $39.90/mo
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Press / "as seen in"
608 of the 2,330 funnels we checked
Demo / docs entry
559 of the 1,631 funnels we checked
Lead-capture form
415 of the 1,631 funnels we checked
Proof above the fold
343 of the 2,334 funnels we checked
Usage / adoption proof
272 of the 1,947 funnels we checked
Scarcity / urgency copy
118 of the 2,330 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 14 measured checks need work
Named controls
a11y:3 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:103 images are shipped at more than 2x the width shown.
“person-02-web.webp” is 512px wide, displayed at 27px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:86 of 121 interactive targets are under 44×44px on mobile.
smallest: “Acknowledge the delay” at 26×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing6
Line length
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
9 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Page weight
At least 2.5 MB across 105 measurable resources. 25 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
weight:Render-blocking resources
7 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#3877a1
accent#3877a1
bg#ffffff
surface#f9f9fb
text#252a36
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog20px
A subheading in their voice19px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
19pxAa
20pxAa
56pxAa
WEIGHTS
Aa400
Aa450
Aa500
Aa550
Aa600
Aa700
FAMILIES
DM Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
