ecommerce · Oct 8, 2026

explainviz.com

Fewer than 1% of the 223 multi-step e-commerce funnels we have measured showed fewer conversion tactics than we found here.

0 conversion tactics detected

2 pages walked · measured by Roentgen 1.28.1

0 conversion tactics detected
2 pages captured
11 UX checks
3 flagged

Put this x-ray to work Brief your AI X-ray your funnel

How this was measured

Measured by Roentgen 1.28.1 on 2026-10-08. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, fewer than 1% showed fewer conversion tactics.

Walk 33 links on the entry page, 26 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 4 parts

Not seen
15 of 15 applicable tactics we checked for and did not see

FAQ / objection handling
An accordion / FAQ block answering objections.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Us-vs-them comparison
A comparison table framing the brand against alternatives.

+ 12 more

See what we looked for
Flagged
3 of 11 build checks flagged, each with a fix

Tap-target size (mobile)
51 of 171 interactive targets are under 44×44px on mobile.
Body text size
Smallest sampled text is 12px, below the 13px floor this check uses.
Oversized images
12 images are shipped at more than 2x the width shown.

See the fixes
Walked
2 pages walked, Homepage / Lander to Pricing

Step 1
Homepage / Lander
Step 2
Pricing

Walk it frame by frame
In their words
The headline: Publication-ready scientific figures, from a description

Promise
Create accurate, publication-ready scientific figures with AI. Draft graphical abstracts, research frameworks…

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

2 tactics

Free trialLogo wall

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: AI Scientific Figure & Diagram Maker | ExplainViz
Meta description: Create accurate, publication-ready scientific figures with AI. Draft graphical abstracts, research frameworks, and posters, then edit and export as SVG.
Headline: Publication-ready scientific figures, from a description
Section headings: A scientific figure generator for every research outputFrom idea to a publication-ready scientific figure in three stepsScientific figures built for researchers and academicsScientific figures shaped around real research outputsScientific visuals for every fieldWhat researchers say about their scientific figuresWhy not a general AI image generator?Everything you need to know+8 more, not shown
Buttons and links: Start Creating — FreeGraphical abstract for a molecular signaling studyConceptual framework with a mediator and moderatorA0 scientific poster for a clinical studyPhotosynthesis light reactions in the thylakoid membranePapers & publicationsTheses & dissertationsPosters & grants01 Labeled animal cell02 Water cycle+2 more, not shown

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of explainviz.com — **Nav**0% down the page

Hero section of explainviz.com — **Hero**0% down the page

Features section of explainviz.com — **Features**8% down the page

Logos section of explainviz.com — **Logos**47% down the page

FAQ section of explainviz.com — **FAQ**81% down the page

Footer section of explainviz.com — **Footer**92% down the page

What we didn’t find

15 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see15 of 15 applicable

FAQ / objection handling 1,696 of the 2,525 funnels we checked

Press / "as seen in" 673 of the 2,522 funnels we checked

Us-vs-them comparison 467 of the 2,525 funnels we checked

Proof above the fold 406 of the 2,525 funnels we checked

Scarcity / urgency copy 131 of the 2,522 funnels we checked

Anchor / strikethrough pricing 127 of the 251 ecommerce funnels we checked

On-page review wall 101 of the 251 ecommerce funnels we checked

Free shipping 81 of the 251 ecommerce funnels we checked

Express wallets 46 of the 251 ecommerce funnels we checked

Money-back guarantee 33 of the 251 ecommerce funnels we checked

Proof at every step 28 of the 251 ecommerce funnels we checked

Countdown / urgency timer 24 of the 251 ecommerce funnels we checked

Per-unit price anchor 12 of the 251 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 10 measured checks need work1 could not be measured — not counted either way

Tap-target size (mobile)

mobile:tap-target-size-mobile

51 of 171 interactive targets are under 44×44px on mobile.

smallest: “Product updates” at 40×40px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

12 images are shipped at more than 2x the width shown.

“feature-badge-white.webp” is 2400px wide, displayed at 158px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Worth knowing2

Not measurable1

Page weight

At least 0.9 MB across 153 measurable resources, but 117 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

accent#cec6b7

bg#f6f2e9

surface#fffdf8

text#34443d

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox36px

Jumps over the lazy dog30px

A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

12pxAa

14pxAa

16pxAa

18pxAa

20pxAa

30pxAa

36pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

Fraunces · JetBrains Mono

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

3 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

What we found — conversion tactics we could prove are present, with the on-page text that evidences each

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Measured ranges →Navigation bars Hero sections Feature grids Logo walls FAQ sections Footers Why we walk the whole funnel

Machine version → JSON bundle Markdown brief Design tokens llms.txt