ecommerce · Oct 16, 2026

peplio.com

We found more conversion tactics here than on 25% of the 231 multi-step e-commerce funnels we have measured.

2 conversion tactics detected

2 pages walked · measured by Roentgen 1.30.0

2 pages captured
13 UX checks
4 flagged

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Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

How this was measured

Every figure on this page was read off the live site by Roentgen 1.30.0 on 2026-10-16, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page60 links
Walkable, same site36 links
Matched a funnel step1 link
Pages captured, entry page included2 pages

What we found

2 of 15 applicable

peplio.com shows 2 of the 15 tactics that apply to an ecommerce funnel, and we did not see the other 13.

Proven on the page · 2

Anchors the price against a higher original ₹399.00

Answers buyer objections What is Peplio and who is it for? Are the tools on Peplio really free? How is Peplio diffe

Not seen on any step reached · 13

Press / "as seen in" 655 of the 2,583 funnels we checked

Us-vs-them comparison 493 of the 2,586 funnels we checked

Proof above the fold 419 of the 2,586 funnels we checked

Scarcity / urgency copy 135 of the 2,583 funnels we checked

On-page review wall 103 of the 261 ecommerce funnels we checked

Free shipping 80 of the 261 ecommerce funnels we checked

Express wallets 48 of the 261 ecommerce funnels we checked

Money-back guarantee 33 of the 261 ecommerce funnels we checked

Proof at every step 26 of the 261 ecommerce funnels we checked

Countdown / urgency timer 24 of the 261 ecommerce funnels we checked

Per-unit price anchor 12 of the 261 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

2 steps walked

We walked 2 pages. Homepage / Lander runs the most named tactics (3), and Shop runs the fewest (2).

Homepage / Lander

3 tactics · most on this funnel

₹5000 · subscription

Sticky CTAFAQLogo wall

Shop

2 tactics · fewest on this funnel

₹499.00 +4 more · subscription

Sticky CTALogo wall

Also captured on mobile, 2 steps.

In their own words

25 quoted

Their headline: “Digital Marketing Comic Universe”

Their description: “Most digital marketing blogs look the same — jargon-filled, copied, and boring. Peplio is India's first Digital Marketing Comic Universe, where you learn”

All 25 quoted strings: title, description, headings, buttons and prices

Page title: Digital Marketing Comic Universe
Meta description: Most digital marketing blogs look the same — jargon-filled, copied, and boring. Peplio is India's first Digital Marketing Comic Universe, where you learn
Headline: Digital Marketing Comic Universe
Section headings: Meet Sougan — The Guy Behind the ComicsLearn Digital Marketing through StoriesSEO Comic Story: Pujo Aa Gaya, Dukaan Kahan Hai? | Peplio Comic Episode 10SEO Comic Story: Pujo Box Banaaya… | Peplio Comic Episode 12SEO Comic Story: Review Aaya, Phir Kya Hua? | Peplio Comic Episode 11Go Deeper With Comic EbooksFree AI Tools — No Login RequiredDigital Marketing That Feels Like Entertainment+8 more, not shown
Buttons and links: DOWNLOADREAD THE FULL STORYASK SOUGAN DIRECTLYSUBSCRIBEShop
Prices on the page: ₹5000

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Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

Nav section of peplio.com — **Nav**0% down the page

Hero section of peplio.com — **Hero**2% down the page

Email capture section of peplio.com — **Email capture**11% down the page

Logos section of peplio.com — **Logos**65% down the page

FAQ section of peplio.com — **FAQ**82% down the page

Footer section of peplio.com — **Footer**91% down the page

How well it’s built

13 run · 4 flagged

4 of 12 measured checks need work, and each comes with its fix

1 could not be measured, not counted either way

4 Need work
4 Worth knowing
4 Clear
1 Not measurable

Text contrast (WCAG AA)
75% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Subscribe” at 1.93:1 (22px, #ffffff on #e8b31e). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
What this measures
Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.
What this measures
Oversized images
9 images are shipped at more than 2x the width shown.
“Finding-the-Bakery-at-Durga-Puja-1536x86” is 1439px wide, displayed at 362px

Serve responsive sizes (srcset/sizes) matching the rendered width.
What this measures
Tap-target size (mobile)
83 of 109 interactive targets are under 44×44px on mobile.
smallest: “Home” at 44×20px

Give tappable controls a ≥44×44px hit area. the touch minimum.
What this measures

4 worth knowing, 4 clear, 1 not measurable

Worth knowing4

Line length
6 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.
What this measures
Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

Step heading levels one at a time; use CSS for size, not a deeper level.
What this measures
Render-blocking resources
7 stylesheets/scripts in <head> block first paint.

Defer non-critical JS (defer/async) and inline only critical CSS.
What this measures
Autocomplete hints
No autocomplete attributes across 3 fields. browsers cannot autofill.

Add autocomplete="email"/"tel"/"name" to identity fields.
What this measures

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Not measurable1

Page weight
At least 2.4 MB across 103 measurable resources, but 92 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

What this measures

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Brand kit

5 colour roles

We measured 4 colour roles on this funnel.

accent#63afab
bg#f2f2f2
surface#ffffff
text#808080

See the roles applied and the type scale

accent

Body copy in their text role, on a surface card.

the roles, doing their job

SIZE SCALE

13pxAa

14pxAa

16pxAa

17pxAa

18pxAa

19pxAa

20pxAa

21pxAa

22pxAa

24pxAa

27pxAa

50pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

Lora · Poppins

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Take their look into your buildDownload design tokens

We also ran these layers on the pages we captured and found nothing to show: Elements, Playbook match (2 of 9 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.