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Above-the-fold capture of tanstarter.dev
their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 13, 2026

tanstarter.dev

affiliate · desktop

Biggest quick win

Smallest body text is 11px (base ~18px) — below the ~16px readable floor. Keep body copy ≥15–16px; reserve sub-13px for fine print only.

65 /100

Partial ★★★☆☆ brand avg across funnels

Score breakdown

  • Offer clarity 7/7
  • Action path 7/13
  • Trust & proof 11/16
  • Friction reduction 6/6
  • Value reinforcement 3/10

The funnel, frame by frame

see their whole funnel without clicking through it — scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

3 tactics

$159 +1 more  ·  subscription

FAQLogo wallUsage proof

Offer

how clearly they present the deal and its valuemeasured
7/7highpoints earned
  • Ranked "best of" list

Action

the path to convert — CTA, sign-up, checkoutmeasured
7/13partialpoints earned
  • Proof above the fold

Not detected: outbound offer CTAs.

Trust

proof, social proof, and credibilitymeasured
11/16highpoints earned
  • Trusted-by logo walllogos: TanStarter logo, Customer 1, Customer 2, Customer 3, Customer 4
  • Usage / adoption proof3000+ members

Not detected: affiliate disclosure.

Friction

objections answered, barriers removedmeasured
6/6highpoints earned
  • FAQ / objection handling

Value

why it’s worth it — comparison and reinforcementmeasured
3/10partialpoints earned
  • Usage / adoption proof3000+ members

Not detected: us-vs-them comparison.

UX signals

measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Minor
2 flags · 7 checks

Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)

100% of measurable text passes WCAG AA.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length — is the pitch actually readable?
NEEDS WORKBody text size

Smallest body text is 11px (base ~18px) — below the ~16px readable floor.

Keep body copy ≥15–16px; reserve sub-13px for fine print only.

NOTELine length

3 paragraphs run past ~95 characters per line.

Cap measure at ~60–75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 45 content images carry alt text.

NEEDS WORKNamed controls

13 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.

Live scan · 15–25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
primary#ffffff
accent#ffffff
bg#ffffff
surface#ffffff
text#000000
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog60px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three

Teardown report — copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
tanstarter.dev · 5/8 tactics · 0 proof templates · evidence-backed
# Agent Brief — build in the style of tanstarter.dev

> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 100% | background |

Curated roles: `primary=#ffffff` · `accent=#ffffff` · `bg=#ffffff` · `surface=#ffffff` · `text=#000000`

## Type
- Display: `Bricolage Grotesque`
- Body: `Bricolage Grotesque`
- Size scale (px): 11, 12, 13, 14, 16, 18, 20, 24, 30, 36, 60, 64
- Radius (px): 4, 8, 10, 14, 18, 33554400

## Patterns detected (fact-based) — 5/8
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: What do I get exactly?)_
- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(home: proof in first viewport)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: logos: TanStarter logo, Customer 1, Customer 2, Customer 3, Customer 4)_
- **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _(home: 3000+ members)_
- **Ranked "best of" list** — A ranked / numbered comparison of options ("best X for Y", "top 5") — the affiliate roundup pattern. _(home: ranked list)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.