The funnel, frame by frame
see their whole funnel without clicking through it — scored step by stepmeasured
⤢
01
Homepage / Lander
$159 +1 more · subscription
FAQLogo wallUsage proof
Offer
how clearly they present the deal and its valuemeasuredAction
the path to convert — CTA, sign-up, checkoutmeasured
7/13partialpoints earned
Not detected: outbound offer CTAs.
Trust
proof, social proof, and credibilitymeasured
11/16highpoints earned
- Trusted-by logo wall
logos: TanStarter logo, Customer 1, Customer 2, Customer 3, Customer 4
- Usage / adoption proof
3000+ members
Not detected: affiliate disclosure.
Friction
objections answered, barriers removedmeasuredValue
why it’s worth it — comparison and reinforcementmeasured
3/10partialpoints earned
- Usage / adoption proof
3000+ members
Not detected: us-vs-them comparison.
UX signals
measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Minor
2 flags · 7 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)
100% of measurable text passes WCAG AA.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length — is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 11px (base ~18px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NOTELine length
3 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 45 content images carry alt text.
NEEDS WORKNamed controls
13 buttons/links have no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog60px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report — copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
tanstarter.dev · 5/8 tactics · 0 proof templates · evidence-backed
# Agent Brief — build in the style of tanstarter.dev
> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 100% | background |
Curated roles: `primary=#ffffff` · `accent=#ffffff` · `bg=#ffffff` · `surface=#ffffff` · `text=#000000`
## Type
- Display: `Bricolage Grotesque`
- Body: `Bricolage Grotesque`
- Size scale (px): 11, 12, 13, 14, 16, 18, 20, 24, 30, 36, 60, 64
- Radius (px): 4, 8, 10, 14, 18, 33554400
## Patterns detected (fact-based) — 5/8
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: What do I get exactly?)_
- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(home: proof in first viewport)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: logos: TanStarter logo, Customer 1, Customer 2, Customer 3, Customer 4)_
- **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _(home: 3000+ members)_
- **Ranked "best of" list** — A ranked / numbered comparison of options ("best X for Y", "top 5") — the affiliate roundup pattern. _(home: ranked list)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.