colehaan.com
Beats 72%.
You beat 72%.
of 200 multi-step e-commerce funnels we’ve measured.
Below the fold
Section by section.
Each part of the page, with our check beside it.
No crop
This section is only 5% of the page, too thin to show without cutting in the one next to it.
Hero · 2% to 7% down the pageOur check
Not measuredNot measured for this section.
This capture has no element locations, so no check is placed here. Measured: 2 buttons and links, “Shop Men’s” and “Shop Women’s”, 40 words. Absent, not scored 0.
No crop
The crop for this section is not available yet.
Content Content · 7% to 18% down the pageOur check
Not measuredNot measured for this section.
This capture has no element locations, so no check is placed here. Measured: 2 buttons and links, “Men’s Sneakers” and “Women’s Sneakers”, 6 words. Absent, not scored 0.
No crop
The crop for this section is not available yet.
Call to action Call to action · 18% to 30% down the pageOur check
Not measuredNot measured for this section.
This capture has no element locations, so no check is placed here. Measured: 2 buttons and links, “Shop Now”, 24 words. Absent, not scored 0.
No crop
The crop for this section is not available yet.
Content · their words: “CONSTANT COMPANIONS” Content · 30% to 41% down the pageOur check
Not measuredNot measured for this section.
This capture has no element locations, so no check is placed here. Measured: 1 button or link, “Women’s Bags”, 8 words. Absent, not scored 0.
No crop
The crop for this section is not available yet.
Call to action Call to action · 63% to 75% down the pageOur check
Not measuredNot measured for this section.
This capture has no element locations, so no check is placed here. Measured: 1 button or link, “Shop Now”, 11 words. Absent, not scored 0.
No crop
This section is only 4% of the page, too thin to show without cutting in the one next to it.
Content · 75% to 78% down the pageOur check
Not measuredNot measured for this section.
This capture has no element locations, so no check is placed here. Measured: 3 buttons and links, “For Him” and “For Her”, 6 words. Absent, not scored 0.
Sections of Homepage / Lander. Crops are portions of the page, shown beside our analysis. Measured by Roentgen 1.35.1 on 2026-11-04. A section with nothing detected is absent, never scored 0.
Something wrong?
What sets it apart
colehaan.com does 1 thing few peers do.
Each one is run by under 30% of 200 e-commerce funnels. Rarest first.
-
Express wallets
Rarity
Only 17%.
of 200 e-commerce funnels have express wallets. This site is one of them.
17 of 100 are inside the rope. The other 83 wait outside.
34 of 200 e-commerce funnels evaluated. 1 pip = 1%, drawn to the nearest pip. 
Where colehaan.com does it · Products: “express wallet button” FOUND. Only 17% of 200 e-commerce funnels do this. colehaan.com does. 34 of 200 e-commerce funnels.
What it skips
colehaan.com misses 1 thing most peers do.
Most common first. The rare ones are opportunities, not gaps. Open a row to see who does.
FAQ / objection handlingMISSING60% of 200 e-commerce funnels do this. colehaan.com doesn't. · 119 of 200
Press / "as seen in"OpportunityOnly 18% of 200 e-commerce funnels do this. · 36 of 200
Scarcity / urgency copyOpportunityOnly 14% of 200 e-commerce funnels do this. · 28 of 200
Money-back guaranteeOpportunityOnly 13% of 200 e-commerce funnels do this. · 26 of 200
Proof at every stepOpportunityOnly 12% of 200 e-commerce funnels do this. · 23 of 200
Us-vs-them comparisonOpportunityOnly 10% of 200 e-commerce funnels do this. · 19 of 200
Countdown / urgency timerOpportunityOnly 7% of 200 e-commerce funnels do this. · 14 of 200
Per-unit price anchorOpportunityOnly 4% of 200 e-commerce funnels do this. · 8 of 200
- Stacked free giftsno rate yet
- Subscription / auto-shipno rate yet
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected. A tactic with no peer rate yet is listed without one, never as 0%.
How it ranks
Where it ranks.
Against its own peers: the same funnel type and walk depth.
Peer rank
Beats 72%.
of 200 multi-step e-commerce funnels.
What we found
What we found.
Free to read.
What they say
“Cole Haan | Shoes, Bags and Accessories for Men and Women”
- Skip to content
- Open region and language selector
- Search Open search modal
- Open account dropdown
- Total items in cart: 0 0
- Shop Men’s
- Shop Women’s
- Men’s Sneakers
How it’s built
26 UX checks · 11 pass · 8 need work · 6 notes · 1 not measured
Mobile viewport
Responsive viewport meta is present.
Language declared
html[lang] is set for screen readers.
Image alt text
All 439 content images carry alt text.
Form labels
All 6 form fields carry a label.
Page title
The landing page has a <title> (57 characters). Whether it is descriptive is not judged.
Skip link
A same-page “skip to content” link was found.
Show the other 20 checks
Horizontal overflow
The page does not scroll horizontally at 1440px wide.
Landmark regions
The page has header, main and footer landmark regions.
Input types
No email or phone field uses type="text".
Autocomplete hints
4 of 17 fields carry an autocomplete attribute.
Inline validation
4 fields carry validation attributes (required/pattern/aria-invalid).
Line length
10 paragraphs run past ~95 characters per line.
Link text
1 link uses generic text (“click here” / “learn more”).
Heading structure
The landing page has no <h1>.
Heading levels
4 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
Label in name
11 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
Keyboard reachability
251 elements look clickable but cannot be reached by keyboard.
Text contrast (WCAG AA)
82% of measurable text passes WCAG AA. 4+ runs fail.
Body text size
Smallest sampled text is 8px, below the 13px floor this check uses.
Line height
Body line-height is 1×, tight enough to hurt readability.
Named controls
54 buttons/links have no accessible name (icon-only, no aria-label).
Page weight
At least 28.5 MB across 665 measurable resources. 1335 cross-origin resources did not expose a size, so the real total is higher.
Render-blocking resources
57 stylesheets/scripts in <head> block first paint.
Oversized images
319 images are shipped at more than 2x the width shown.
Tap-target size (mobile)
460 of 572 interactive targets are under 44×44px on mobile.
Largest paint element
The browser did not report a largest painted element for this capture.
Seen on the page
The sections of colehaan.com where each tactic we found shows up, cut from the capture.
Proof above the fold1 crop
Hero · Products
Free shipping4 crops
Call to action · Homepage / Lander Call to action · Homepage / Lander Hero · Products 
Hero · Cart
How it looks
Proxima Nova for headlines and text. 7 colours measured.
Worth borrowing
Express wallets: Only 17% of 200 e-commerce funnels do this. colehaan.com does.
How it sells
Free names. Plus proves.
5 of 15 selling tactics found: Express wallets, Proof above the fold, Free shipping, On-page review wall, Anchor / strikethrough pricing. 10 not found.
Free · you see
- Which tactics it uses
Which 10 it lacks
- FAQ / objection handling60% of 200 e-commerce funnels do this. colehaan.com doesn't. Gap
- Press / "as seen in"Only 18% of 200 e-commerce funnels do this. Opportunity
- Scarcity / urgency copyOnly 14% of 200 e-commerce funnels do this. Opportunity
- Money-back guaranteeOnly 13% of 200 e-commerce funnels do this. Opportunity
- Proof at every stepOnly 12% of 200 e-commerce funnels do this. Opportunity
- Us-vs-them comparisonOnly 10% of 200 e-commerce funnels do this. Opportunity
- Countdown / urgency timerOnly 7% of 200 e-commerce funnels do this. Opportunity
- Per-unit price anchorOnly 4% of 200 e-commerce funnels do this. Opportunity
- Stacked free giftsNot found on the pages we x-rayed.
- Subscription / auto-shipNot found on the pages we x-rayed.
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
- Every UX check
Plus · $29/mo
- The proof behind each tactic
- Who has what it lacks
- Every word, colour share and type scale
Express wallets · the evidence
Proof above the fold · the evidence
Free shipping · the evidence
Sites like this.
Same funnel type, most checks found first.
Put your site next to this one.
Plus
Proof for all 5 tactics.
The exact evidence for each one we found. Open a row to read it.
Express wallets · the evidence
Proof above the fold · the evidence
Free shipping · the evidence
On-page review wall · the evidence
Anchor / strikethrough pricing · the evidence
Their main button, as captured
Plus
Who has what it lacks.
For each gap, the peers that have it.
FAQ / objection handling · who has it
Press / "as seen in" · who has it
Scarcity / urgency copy · who has it
Money-back guarantee · who has it
Proof at every step · who has it
Us-vs-them comparison · who has it
Plus
Every word they use.
Buttons, links and prices, in full.
Buttons and links · 12 on the first page
Prices seen · 23
Plus
Colour share and type scale.
How much of the page each colour covers, and every size in the scale.
Colour share · 7 colours measured
Type scale · 12 sizes
UXXRAY+
Open every locked row.
$29/mo. Every row above, with the evidence behind it.
UXXRAY+
The owner view is for members.
$29/mo. Your rank, your close matches and your fix list, in your own words.
How you rank
Where you rank.
Against sites like yours: the same funnel type and walk depth.
Peer rank
Beats 72%.
of 200 multi-step e-commerce funnels.
How you compare
You (colehaan.com) next to your five close matches.
Same funnel type, most checks found first. Selling checks found, out of the total we check. Each thumbnail is the match’s home page.
Fix list
8 checks on your site need work.
Needs work first, in the order we check. 8 of 26 checks.
1 · How it looks
Needs workText contrast (WCAG AA)
82% of measurable text passes WCAG AA. 4+ runs fail. worst: “Comfortable Anywhere” at 1:1 (54px, #ffffff on #ffffff). needs 3:1
Fix. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
2 · How it looks
Needs workBody text size
Smallest sampled text is 8px, below the 13px floor this check uses.
Fix. Keep body copy ≥15-16px; reserve sub-13px for fine print only.
3 · How it looks
Needs workLine height
Body line-height is 1×, tight enough to hurt readability.
Fix. Set body line-height to ~1.4-1.6×.
4 · How it's built
Needs workNamed controls
54 buttons/links have no accessible name (icon-only, no aria-label).
Fix. Add aria-label to icon-only buttons and links.
5 · How it's built
Needs workPage weight
At least 28.5 MB across 665 measurable resources. 1335 cross-origin resources did not expose a size, so the real total is higher.
Fix. Compress and lazy-load below-the-fold media; drop unused third-party scripts.
6 · How it's built
Needs workRender-blocking resources
57 stylesheets/scripts in <head> block first paint.
Fix. Defer non-critical JS (defer/async) and inline only critical CSS.
7 · How it's built
Needs workOversized images
319 images are shipped at more than 2x the width shown. “GCC-DAILY-COURT-SNKR_e_A_C41695-psd.jpg?” is 14400px wide, displayed at 332px
Fix. Serve responsive sizes (srcset/sizes) matching the rendered width.
8 · How it's built
Needs workTap-target size (mobile)
460 of 572 interactive targets are under 44×44px on mobile. smallest: “Previous slide” at 16×16px
Fix. Give tappable controls a ≥44×44px hit area. the touch minimum.
Match gaps
8 tactics your matches use that you don’t.
Most common first. Each rate is a share of the same-type funnels we measured, with its total.
- FAQ / objection handling60% of 200 e-commerce funnels do this. You don’t. Missing
- Press / "as seen in"Only 18% of 200 e-commerce funnels do this. Opportunity
- Scarcity / urgency copyOnly 14% of 200 e-commerce funnels do this. Opportunity
- Money-back guaranteeOnly 13% of 200 e-commerce funnels do this. Opportunity
- Proof at every stepOnly 12% of 200 e-commerce funnels do this. Opportunity
- Us-vs-them comparisonOnly 10% of 200 e-commerce funnels do this. Opportunity
- Countdown / urgency timerOnly 7% of 200 e-commerce funnels do this. Opportunity
- Per-unit price anchorOnly 4% of 200 e-commerce funnels do this. Opportunity
Your weakest section · How it looks
3 of 4 checks in “How it looks” need work.
Text contrast (WCAG AA) · Body text size · Line height. Open it in the Design Factory with your five close matches as the reference.
What changed
Since your last scan.
Nothing to compare yet. This is your first scan.
Scanned 2026-11-04. After the next scan, every check that changes shows here.
Re-scan
Scan your site again.
A fresh scan shows where you stand now.
Your five close matches find 8 to 9 of 15 selling checks. You find 5.
Site report · colehaan.com · Compare
← Back to the colehaan.com reportCompare · step 1 of 2
Who goes next to colehaan.com?
Pick any site we have measured, or x-ray a new one. Both sit side by side at the end.
This site
colehaan.com
The other site
Comparing your own site? Type it above. If we have not measured it, we x-ray it live.
On this page
Section by section.
The bands the crawler found on this page, top to bottom. Pick one.
Thanks — we review every report.
Your report on colehaan.com is in.
Staging: not stored