compassell.com
Beats 28%.
You beat 28%.
of 200 multi-step e-commerce funnels we’ve measured.
Below the fold
Section by section.
Each part of the page, with our check beside it.
No crop
This section is only 1% of the page, too thin to show without cutting in the one next to it.
Content · 0% to 1% down the pageOur check
Not measuredNot measured for this section.
This capture has no element locations, so no check is placed here. Measured: 6 buttons and links, “Home” and “Pages”, 10 words. Absent, not scored 0.
Sections of Homepage / Lander. Crops are portions of the page, shown beside our analysis. Measured by Roentgen 1.35.1 on 2026-11-04. A section with nothing detected is absent, never scored 0.
Something wrong?
What sets it apart
compassell.com does 1 thing few peers do.
Each one is run by under 30% of 200 e-commerce funnels. Rarest first.
-
Scarcity / urgency copy
Rarity
Only 14%.
of 200 e-commerce funnels have scarcity / urgency copy. This site is one of them.
14 of 100 are inside the rope. The other 86 wait outside.
28 of 200 e-commerce funnels evaluated. 1 pip = 1%, drawn to the nearest pip. 
Where compassell.com does it · Deals: “Limited Time” FOUND. Only 14% of 200 e-commerce funnels do this. compassell.com does. 28 of 200 e-commerce funnels.
What it skips
compassell.com misses 2 things most peers do.
Most common first. The rare ones are opportunities, not gaps. Open a row to see who does.
FAQ / objection handlingMISSING60% of 200 e-commerce funnels do this. compassell.com doesn't. · 119 of 200
Anchor / strikethrough pricingMISSING53% of 200 e-commerce funnels do this. compassell.com doesn't. · 106 of 200
Free shippingOpportunity34% of 200 e-commerce funnels do this. · 67 of 200
Proof above the foldOpportunity32% of 200 e-commerce funnels do this. · 64 of 200
Examples of this
Press / "as seen in"OpportunityOnly 18% of 200 e-commerce funnels do this. · 36 of 200
Express walletsOpportunityOnly 17% of 200 e-commerce funnels do this. · 34 of 200
Money-back guaranteeOpportunityOnly 13% of 200 e-commerce funnels do this. · 26 of 200
Proof at every stepOpportunityOnly 12% of 200 e-commerce funnels do this. · 23 of 200
Us-vs-them comparisonOpportunityOnly 10% of 200 e-commerce funnels do this. · 19 of 200
Countdown / urgency timerOpportunityOnly 7% of 200 e-commerce funnels do this. · 14 of 200
Per-unit price anchorOpportunityOnly 4% of 200 e-commerce funnels do this. · 8 of 200
- Stacked free giftsno rate yet
- Subscription / auto-shipno rate yet
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected. A tactic with no peer rate yet is listed without one, never as 0%.
How it ranks
Where it ranks.
Against its own peers: the same funnel type and walk depth.
Peer rank
Beats 28%.
of 200 multi-step e-commerce funnels.
What we found
What we found.
Free to read.
What they say
“Discover What’s Around You!”
- Pages
- List Your Business
- Locations
- Sign In
- Search
- More Businesses
- Read More about Velocity Sports Lab
- Read More about Solara Wellness House
How it’s built
26 UX checks · 11 pass · 7 need work · 6 notes · 2 not measured
Text contrast (WCAG AA)
98% of measurable text passes WCAG AA.
Mobile viewport
Responsive viewport meta is present.
Line height
Body line-height is 1.5×.
Language declared
html[lang] is set for screen readers.
Image alt text
All 164 content images carry alt text.
Link text
No sampled link uses generic text such as “click here” or “learn more”.
Show the other 20 checks
Heading structure
The landing page has exactly one <h1>.
Page title
The landing page has a <title> (17 characters). Whether it is descriptive is not judged.
Horizontal overflow
The page does not scroll horizontally at 1440px wide.
Keyboard reachability
No element that looks clickable was found that keyboard users cannot reach.
Input types
No email or phone field uses type="text".
Line length
30 paragraphs run past ~95 characters per line.
Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
Label in name
22 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
Landmark regions
No <main> landmark. screen-reader users cannot jump between regions.
Autocomplete hints
No autocomplete attributes across 12 fields. browsers cannot autofill.
Body text size
Smallest sampled text is 11px, below the 13px floor this check uses.
Form labels
3 of 11 form fields have no label (+3 rely on placeholder only).
Named controls
16 buttons/links have no accessible name (icon-only, no aria-label).
Page weight
At least 11.5 MB across 135 measurable resources. 120 cross-origin resources did not expose a size, so the real total is higher.
Render-blocking resources
15 stylesheets/scripts in <head> block first paint.
Oversized images
86 images are shipped at more than 2x the width shown.
Tap-target size (mobile)
271 of 365 interactive targets are under 44×44px on mobile.
Largest paint element
The browser did not report a largest painted element for this capture.
Inline validation
No validation attributes were found in the DOM. Script-driven validation is invisible to this check, so absence is not a failure.
How it looks
Outfit for headlines and text. 10 colours measured.
Worth borrowing
Scarcity / urgency copy: Only 14% of 200 e-commerce funnels do this. compassell.com does.
How it sells
Free names. Plus proves.
2 of 15 selling tactics found: Scarcity / urgency copy, On-page review wall. 13 not found.
Free · you see
- Which tactics it uses
Which 13 it lacks
- FAQ / objection handling60% of 200 e-commerce funnels do this. compassell.com doesn't. Gap
- Anchor / strikethrough pricing53% of 200 e-commerce funnels do this. compassell.com doesn't. Gap
- Free shipping34% of 200 e-commerce funnels do this. Opportunity
- Proof above the fold32% of 200 e-commerce funnels do this. Opportunity
- Press / "as seen in"Only 18% of 200 e-commerce funnels do this. Opportunity
- Express walletsOnly 17% of 200 e-commerce funnels do this. Opportunity
- Money-back guaranteeOnly 13% of 200 e-commerce funnels do this. Opportunity
- Proof at every stepOnly 12% of 200 e-commerce funnels do this. Opportunity
- Us-vs-them comparisonOnly 10% of 200 e-commerce funnels do this. Opportunity
- Countdown / urgency timerOnly 7% of 200 e-commerce funnels do this. Opportunity
- Per-unit price anchorOnly 4% of 200 e-commerce funnels do this. Opportunity
- Stacked free giftsNot found on the pages we x-rayed.
- Subscription / auto-shipNot found on the pages we x-rayed.
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
- Every UX check
Plus · $29/mo
- The proof behind each tactic
- Who has what it lacks
- Every word, colour share and type scale
Scarcity / urgency copy · the evidence
On-page review wall · the evidence
Sites like this.
Same funnel type, most checks found first.
Put your site next to this one.
Plus
Proof for all 2 tactics.
The exact evidence for each one we found. Open a row to read it.
Scarcity / urgency copy · the evidence
On-page review wall · the evidence
Their main button, as captured
Plus
Who has what it lacks.
For each gap, the peers that have it.
FAQ / objection handling · who has it
Anchor / strikethrough pricing · who has it
Free shipping · who has it
Proof above the fold · who has it
Press / "as seen in" · who has it
Express wallets · who has it
Plus
Every word they use.
Buttons, links and prices, in full.
Buttons and links · 12 on the first page
Prices seen · 7
Plus
Colour share and type scale.
How much of the page each colour covers, and every size in the scale.
Colour share · 10 colours measured
Type scale · 12 sizes
UXXRAY+
Open every locked row.
$29/mo. Every row above, with the evidence behind it.
UXXRAY+
The owner view is for members.
$29/mo. Your rank, your close matches and your fix list, in your own words.
How you rank
Where you rank.
Against sites like yours: the same funnel type and walk depth.
Peer rank
Beats 28%.
of 200 multi-step e-commerce funnels.
How you compare
You (compassell.com) next to your five close matches.
Same funnel type, most checks found first. Selling checks found, out of the total we check. Each thumbnail is the match’s home page.
Fix list
7 checks on your site need work.
Needs work first, in the order we check. 7 of 26 checks.
1 · How it looks
Needs workBody text size
Smallest sampled text is 11px, below the 13px floor this check uses.
Fix. Keep body copy ≥15-16px; reserve sub-13px for fine print only.
2 · How it flows
Needs workForm labels
3 of 11 form fields have no label (+3 rely on placeholder only).
Fix. Give every input a <label> or aria-label; placeholders are not labels.
3 · How it's built
Needs workNamed controls
16 buttons/links have no accessible name (icon-only, no aria-label).
Fix. Add aria-label to icon-only buttons and links.
4 · How it's built
Needs workPage weight
At least 11.5 MB across 135 measurable resources. 120 cross-origin resources did not expose a size, so the real total is higher.
Fix. Compress and lazy-load below-the-fold media; drop unused third-party scripts.
5 · How it's built
Needs workRender-blocking resources
15 stylesheets/scripts in <head> block first paint.
Fix. Defer non-critical JS (defer/async) and inline only critical CSS.
6 · How it's built
Needs workOversized images
86 images are shipped at more than 2x the width shown. “facebook.png” is 160px wide, displayed at 36px
Fix. Serve responsive sizes (srcset/sizes) matching the rendered width.
7 · How it's built
Needs workTap-target size (mobile)
271 of 365 interactive targets are under 44×44px on mobile. smallest: “Deals” at 32×14px
Fix. Give tappable controls a ≥44×44px hit area. the touch minimum.
Match gaps
11 tactics your matches use that you don’t.
Most common first. Each rate is a share of the same-type funnels we measured, with its total.
- FAQ / objection handling60% of 200 e-commerce funnels do this. You don’t. Missing
- Anchor / strikethrough pricing53% of 200 e-commerce funnels do this. You don’t. Missing
- Free shipping34% of 200 e-commerce funnels do this. Opportunity
- Proof above the fold32% of 200 e-commerce funnels do this. Opportunity
Examples of this
- Press / "as seen in"Only 18% of 200 e-commerce funnels do this. Opportunity
- Express walletsOnly 17% of 200 e-commerce funnels do this. Opportunity
- Money-back guaranteeOnly 13% of 200 e-commerce funnels do this. Opportunity
- Proof at every stepOnly 12% of 200 e-commerce funnels do this. Opportunity
- Us-vs-them comparisonOnly 10% of 200 e-commerce funnels do this. Opportunity
- Countdown / urgency timerOnly 7% of 200 e-commerce funnels do this. Opportunity
- Per-unit price anchorOnly 4% of 200 e-commerce funnels do this. Opportunity
Your weakest section · How it's built
5 of 15 checks in “How it's built” need work.
Named controls · Page weight · Render-blocking resources · Oversized images · Tap-target size (mobile). Open it in the Design Factory with your five close matches as the reference.
What changed
Since your last scan.
Nothing to compare yet. This is your first scan.
Scanned 2026-11-04. After the next scan, every check that changes shows here.
Re-scan
Scan your site again.
A fresh scan shows where you stand now.
Your five close matches find 8 to 9 of 15 selling checks. You find 2.
Site report · compassell.com · Compare
← Back to the compassell.com reportCompare · step 1 of 2
Who goes next to compassell.com?
Pick any site we have measured, or x-ray a new one. Both sit side by side at the end.
This site
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On this page
Section by section.
The bands the crawler found on this page, top to bottom. Pick one.
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