genopalate.com
Beats 72%.
You beat 72%.
of 200 multi-step e-commerce funnels we’ve measured.
Below the fold
Section by section.
Each part of the page, with our check beside it.
No crop
This section is only 2% of the page, too thin to show without cutting in the one next to it.
Content · 10% to 11% down the pageOur check
Not measuredNot measured for this section.
This capture has no element locations, so no check is placed here. Measured: 3 words. Absent, not scored 0.
Sections of Homepage / Lander. Crops are portions of the page, shown beside our analysis. Measured by Roentgen 1.35.1 on 2026-11-04. A section with nothing detected is absent, never scored 0.
Something wrong?
What sets it apart
genopalate.com does 3 things few peers do.
Each one is run by under 30% of 200 e-commerce funnels. Rarest first.
-
Scarcity / urgency copy
Rarity
Only 14%.
of 200 e-commerce funnels have scarcity / urgency copy. This site is one of them.
14 of 100 are inside the rope. The other 86 wait outside.
28 of 200 e-commerce funnels evaluated. 1 pip = 1%, drawn to the nearest pip. 
Where genopalate.com does it · Homepage / Lander: “ends soon” FOUND. Only 14% of 200 e-commerce funnels do this. genopalate.com does. 28 of 200 e-commerce funnels.
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Express wallets
Rarity
Only 17%.
of 200 e-commerce funnels have express wallets. This site is one of them.
17 of 100 are inside the rope. The other 83 wait outside.
34 of 200 e-commerce funnels evaluated. 1 pip = 1%, drawn to the nearest pip. Where genopalate.com does it · Homepage / Lander: “express wallet button” FOUND. Only 17% of 200 e-commerce funnels do this. genopalate.com does. 34 of 200 e-commerce funnels.
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Press / "as seen in"
Rarity
Only 18%.
of 200 e-commerce funnels have press / "as seen in". This site is one of them.
18 of 100 are inside the rope. The other 82 wait outside.
36 of 200 e-commerce funnels evaluated. 1 pip = 1%, drawn to the nearest pip. Where genopalate.com does it · Homepage / Lander: “as seen in” FOUND. Only 18% of 200 e-commerce funnels do this. genopalate.com does. 36 of 200 e-commerce funnels.
What it skips
Nothing most peers do is missing.
8 tactics genopalate.com could still add. Most peers skip them too, so each one would stand out.
On-page review wallOpportunity45% of 200 e-commerce funnels do this. · 89 of 200
Free shippingOpportunity34% of 200 e-commerce funnels do this. · 67 of 200
Proof above the foldOpportunity32% of 200 e-commerce funnels do this. · 64 of 200
Examples of this
Money-back guaranteeOpportunityOnly 13% of 200 e-commerce funnels do this. · 26 of 200
Proof at every stepOpportunityOnly 12% of 200 e-commerce funnels do this. · 23 of 200
Us-vs-them comparisonOpportunityOnly 10% of 200 e-commerce funnels do this. · 19 of 200
Countdown / urgency timerOpportunityOnly 7% of 200 e-commerce funnels do this. · 14 of 200
Per-unit price anchorOpportunityOnly 4% of 200 e-commerce funnels do this. · 8 of 200
- Stacked free giftsno rate yet
- Subscription / auto-shipno rate yet
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected. A tactic with no peer rate yet is listed without one, never as 0%.
How it ranks
Where it ranks.
Against its own peers: the same funnel type and walk depth.
Peer rank
Beats 72%.
of 200 multi-step e-commerce funnels.
What we found
What we found.
Free to read.
What they say
“Personalized Nutrition DNA Diet Test & Genetic Reports | GenoPalate – GenoPalate Inc”
- LOG IN
- TAKE QUIZ
- Unlock Offer
- GET STARTED
- SELECT & CONTINUE
- JOIN WAITLIST
- OUR SCIENCE
- LEARN MORE ABOUT COACHING
How it’s built
26 UX checks · 9 pass · 9 need work · 7 notes · 1 not measured
Mobile viewport
Responsive viewport meta is present.
Line height
Body line-height is 1.7×.
Language declared
html[lang] is set for screen readers.
Page title
The landing page has a <title> (84 characters). Whether it is descriptive is not judged.
Skip link
A same-page “skip to content” link was found.
Horizontal overflow
The page does not scroll horizontally at 1440px wide.
Show the other 20 checks
Input types
No email or phone field uses type="text".
Autocomplete hints
2 of 3 fields carry an autocomplete attribute.
Inline validation
1 field carries validation attributes (required/pattern/aria-invalid).
Line length
11 paragraphs run past ~95 characters per line.
Image alt text
3 of 128 content images (2%) have no alt attribute.
Link text
2 links use generic text (“click here” / “learn more”).
Heading structure
The landing page has no <h1>.
Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
Label in name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
Keyboard reachability
50 elements look clickable but cannot be reached by keyboard.
Text contrast (WCAG AA)
84% of measurable text passes WCAG AA. 4+ runs fail. 57% of text was unmeasurable (over images/gradients). not counted either way.
Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.
Form labels
1 of 2 form fields have no label.
Named controls
4 buttons/links have no accessible name (icon-only, no aria-label).
Page weight
At least 5.1 MB across 376 measurable resources. 2166 cross-origin resources did not expose a size, so the real total is higher.
Render-blocking resources
11 stylesheets/scripts in <head> block first paint.
Oversized images
41 images are shipped at more than 2x the width shown.
Landmark regions
No <header> or <footer> landmark. screen-reader users cannot jump between regions.
Tap-target size (mobile)
168 of 280 interactive targets are under 44×44px on mobile.
Largest paint element
The browser did not report a largest painted element for this capture.
How it looks
Roca Light for headlines, Inter for text. 9 colours measured.
Worth borrowing
Scarcity / urgency copy: Only 14% of 200 e-commerce funnels do this. genopalate.com does.
How it sells
Free names. Plus proves.
5 of 15 selling tactics found: Scarcity / urgency copy, Express wallets, Press / "as seen in", Anchor / strikethrough pricing, FAQ / objection handling. 10 not found.
Free · you see
- Which tactics it uses
Which 10 it lacks
- On-page review wall45% of 200 e-commerce funnels do this. Opportunity
- Free shipping34% of 200 e-commerce funnels do this. Opportunity
- Proof above the fold32% of 200 e-commerce funnels do this. Opportunity
- Money-back guaranteeOnly 13% of 200 e-commerce funnels do this. Opportunity
- Proof at every stepOnly 12% of 200 e-commerce funnels do this. Opportunity
- Us-vs-them comparisonOnly 10% of 200 e-commerce funnels do this. Opportunity
- Countdown / urgency timerOnly 7% of 200 e-commerce funnels do this. Opportunity
- Per-unit price anchorOnly 4% of 200 e-commerce funnels do this. Opportunity
- Stacked free giftsNot found on the pages we x-rayed.
- Subscription / auto-shipNot found on the pages we x-rayed.
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
- Every UX check
Plus · $29/mo
- The proof behind each tactic
- Who has what it lacks
- Every word, colour share and type scale
Scarcity / urgency copy · the evidence
Express wallets · the evidence
Press / "as seen in" · the evidence
Sites like this.
Same funnel type, most checks found first.
Put your site next to this one.
Plus
Proof for all 5 tactics.
The exact evidence for each one we found. Open a row to read it.
Scarcity / urgency copy · the evidence
Express wallets · the evidence
Press / "as seen in" · the evidence
Anchor / strikethrough pricing · the evidence
FAQ / objection handling · the evidence
Their main button, as captured
Plus
Who has what it lacks.
For each gap, the peers that have it.
On-page review wall · who has it
Free shipping · who has it
Proof above the fold · who has it
Money-back guarantee · who has it
Proof at every step · who has it
Us-vs-them comparison · who has it
Plus
Every word they use.
Buttons, links and prices, in full.
Buttons and links · 10 on the first page
Prices seen · 36
Plus
Colour share and type scale.
How much of the page each colour covers, and every size in the scale.
Colour share · 9 colours measured
Type scale · 12 sizes
UXXRAY+
Open every locked row.
$29/mo. Every row above, with the evidence behind it.
UXXRAY+
The owner view is for members.
$29/mo. Your rank, your close matches and your fix list, in your own words.
How you rank
Where you rank.
Against sites like yours: the same funnel type and walk depth.
Peer rank
Beats 72%.
of 200 multi-step e-commerce funnels.
How you compare
You (genopalate.com) next to your five close matches.
Same funnel type, most checks found first. Selling checks found, out of the total we check. Each thumbnail is the match’s home page.
Fix list
9 checks on your site need work.
Needs work first, in the order we check. 9 of 26 checks.
1 · How it looks
Needs workText contrast (WCAG AA)
84% of measurable text passes WCAG AA. 4+ runs fail. 57% of text was unmeasurable (over images/gradients). not counted either way. worst: “Select & Continue” at 2.78:1 (15px, #ffffff on #58a2d5). needs 4.5:1
Fix. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
2 · How it looks
Needs workBody text size
Smallest sampled text is 10px, below the 13px floor this check uses.
Fix. Keep body copy ≥15-16px; reserve sub-13px for fine print only.
3 · How it flows
Needs workForm labels
1 of 2 form fields have no label.
Fix. Give every input a <label> or aria-label; placeholders are not labels.
4 · How it's built
Needs workNamed controls
4 buttons/links have no accessible name (icon-only, no aria-label).
Fix. Add aria-label to icon-only buttons and links.
5 · How it's built
Needs workPage weight
At least 5.1 MB across 376 measurable resources. 2166 cross-origin resources did not expose a size, so the real total is higher.
Fix. Compress and lazy-load below-the-fold media; drop unused third-party scripts.
6 · How it's built
Needs workRender-blocking resources
11 stylesheets/scripts in <head> block first paint.
Fix. Defer non-critical JS (defer/async) and inline only critical CSS.
7 · How it's built
Needs workOversized images
41 images are shipped at more than 2x the width shown. “gempages_476000136195998530-d9756a9b-127” is 1024px wide, displayed at 150px
Fix. Serve responsive sizes (srcset/sizes) matching the rendered width.
8 · How it's built
Needs workLandmark regions
No <header> or <footer> landmark. screen-reader users cannot jump between regions.
Fix. Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
9 · How it's built
Needs workTap-target size (mobile)
168 of 280 interactive targets are under 44×44px on mobile. smallest: “(unnamed)” at 33×76px
Fix. Give tappable controls a ≥44×44px hit area. the touch minimum.
Match gaps
8 tactics your matches use that you don’t.
Most common first. Each rate is a share of the same-type funnels we measured, with its total.
- On-page review wall45% of 200 e-commerce funnels do this. Opportunity
- Free shipping34% of 200 e-commerce funnels do this. Opportunity
- Proof above the fold32% of 200 e-commerce funnels do this. Opportunity
Examples of this
- Money-back guaranteeOnly 13% of 200 e-commerce funnels do this. Opportunity
- Proof at every stepOnly 12% of 200 e-commerce funnels do this. Opportunity
- Us-vs-them comparisonOnly 10% of 200 e-commerce funnels do this. Opportunity
- Countdown / urgency timerOnly 7% of 200 e-commerce funnels do this. Opportunity
- Per-unit price anchorOnly 4% of 200 e-commerce funnels do this. Opportunity
Your weakest section · How it looks
2 of 4 checks in “How it looks” need work.
Text contrast (WCAG AA) · Body text size. Open it in the Design Factory with your five close matches as the reference.
What changed
Since your last scan.
Nothing to compare yet. This is your first scan.
Scanned 2026-11-04. After the next scan, every check that changes shows here.
Re-scan
Scan your site again.
A fresh scan shows where you stand now.
Your five close matches find 8 to 9 of 15 selling checks. You find 5.
Site report · genopalate.com · Compare
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