nativecos.com
Beats 59%.
of 196 multi-step e-commerce funnels we’ve measured.
Below the fold
Section by section.
Each part of the page, with our check beside it.
No crop
The crop for this section is not available yet.
Hero Hero · 2% to 9% down the pageOur check
Not measuredNot measured for this section.
This capture has no element locations, so no check is placed here. Measured: 9 buttons and links, “Native” and “Follow”, a form, 12 words. Absent, not scored 0.
No crop
The crop for this section is not available yet.
Content Content · 9% to 21% down the pageOur check
Not measuredNot measured for this section.
This capture has no element locations, so no check is placed here. Measured: where it sits on the page. Absent, not scored 0.
Sections of Homepage / Lander. Crops are portions of the page, shown beside our analysis. Measured by Roentgen 1.35.0 on 2026-11-01. A section with nothing detected is absent, never scored 0.
Something wrong?
What sets it apart
nativecos.com does 1 thing few peers do.
Each one is run by under 30% of 196 e-commerce funnels. Rarest first.
-
Scarcity / urgency copy
Rarity
Only 13%.
of 196 e-commerce funnels have scarcity / urgency copy. This site is one of them.
13 of 100 are inside the rope. The other 87 wait outside.
25 of 196 e-commerce funnels evaluated. 1 pip = 1%, drawn to the nearest pip. 
Where nativecos.com does it · p2: “Limited time” FOUND. Only 13% of 196 e-commerce funnels do this. nativecos.com does. 25 of 196 e-commerce funnels.
What it skips
nativecos.com misses 1 thing most peers do.
Most common first. The rare ones are opportunities, not gaps. Open a row to see who does.
FAQ / objection handlingMISSING60% of 196 e-commerce funnels do this. nativecos.com doesn't. · 117 of 196
Free shippingOpportunity33% of 196 e-commerce funnels do this. · 65 of 196
Press / "as seen in"OpportunityOnly 18% of 196 e-commerce funnels do this. · 35 of 196
Express walletsOpportunityOnly 16% of 196 e-commerce funnels do this. · 32 of 196
Money-back guaranteeOpportunityOnly 14% of 196 e-commerce funnels do this. · 27 of 196
Proof at every stepOpportunityOnly 11% of 196 e-commerce funnels do this. · 22 of 196
Us-vs-them comparisonOpportunityOnly 10% of 196 e-commerce funnels do this. · 19 of 196
Countdown / urgency timerOpportunityOnly 7% of 196 e-commerce funnels do this. · 14 of 196
Per-unit price anchorOpportunityOnly 4% of 196 e-commerce funnels do this. · 8 of 196
- Stacked free giftsno rate yet
- Subscription / auto-shipno rate yet
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected. A tactic with no peer rate yet is listed without one, never as 0%.
How it ranks
Where it ranks.
Against its own peers: the same funnel type and walk depth.
Peer rank
Beats 59%.
of 196 multi-step e-commerce funnels.
What we found
What we found.
Free to read.
What they say
“Amazon.nl: Native”
- Show/Hide shortcuts shift + opt + Z
- Delivering to Amsterdam 1079 Update location
- Go
- All
- Follow
- MORE
- Share
- Back to top
How it’s built
26 UX checks · 12 pass · 7 need work · 6 notes · 1 not measured
Text contrast (WCAG AA)
100% of measurable text passes WCAG AA.
Line height
Body line-height is 1.43×.
Line length
No sampled paragraph runs past ~95 characters per line.
Language declared
html[lang] is set for screen readers.
Image alt text
All 25 content images carry alt text.
Page title
The landing page has a <title> (17 characters). Whether it is descriptive is not judged.
Show the other 20 checks
Horizontal overflow
The page does not scroll horizontally at 1440px wide.
Oversized images
No image is shipped at more than 2x the width shown.
Keyboard reachability
No element that looks clickable was found that keyboard users cannot reach.
Input types
No email or phone field uses type="text".
Autocomplete hints
2 of 7 fields carry an autocomplete attribute.
Inline validation
2 fields carry validation attributes (required/pattern/aria-invalid).
Form labels
1 form field relies on placeholder text as the only label.
Link text
1 link uses generic text (“click here” / “learn more”).
Heading structure
The landing page has no <h1>.
Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
Label in name
14 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
Mobile viewport
No responsive viewport meta tag. the page will not scale on phones.
Body text size
Smallest sampled text is 12px, below the 13px floor this check uses.
Named controls
2 buttons/links have no accessible name (icon-only, no aria-label).
Page weight
At least 5.3 MB across 325 measurable resources. 32 cross-origin resources did not expose a size, so the real total is higher.
Render-blocking resources
12 stylesheets/scripts in <head> block first paint.
Landmark regions
No <main> or <footer> landmark. screen-reader users cannot jump between regions.
Tap-target size (mobile)
122 of 211 interactive targets are under 44×44px on mobile.
Largest paint element
The browser did not report a largest painted element for this capture.
How it looks
Arial for headlines and text. 10 colours measured.
Worth borrowing
Scarcity / urgency copy: Only 13% of 196 e-commerce funnels do this. nativecos.com does.
How it sells
Free names. Plus proves.
4 of 15 selling tactics found: Scarcity / urgency copy, Proof above the fold, On-page review wall, Anchor / strikethrough pricing. 11 not found.
Free · you see
- Which tactics it uses
Which 11 it lacks
- FAQ / objection handling60% of 196 e-commerce funnels do this. nativecos.com doesn't. Gap
- Free shipping33% of 196 e-commerce funnels do this. Opportunity
- Press / "as seen in"Only 18% of 196 e-commerce funnels do this. Opportunity
- Express walletsOnly 16% of 196 e-commerce funnels do this. Opportunity
- Money-back guaranteeOnly 14% of 196 e-commerce funnels do this. Opportunity
- Proof at every stepOnly 11% of 196 e-commerce funnels do this. Opportunity
- Us-vs-them comparisonOnly 10% of 196 e-commerce funnels do this. Opportunity
- Countdown / urgency timerOnly 7% of 196 e-commerce funnels do this. Opportunity
- Per-unit price anchorOnly 4% of 196 e-commerce funnels do this. Opportunity
- Stacked free giftsNot found on the pages we x-rayed.
- Subscription / auto-shipNot found on the pages we x-rayed.
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
- Every UX check
Plus · $29/mo
- The proof behind each tactic
- Who has what it lacks
- Every word, colour share and type scale
Scarcity / urgency copy · the evidence
Proof above the fold · the evidence
On-page review wall · the evidence
Sites like this.
Same funnel type, most checks found first.
Put your site next to this one.
Plus
Proof for all 4 tactics.
The exact evidence for each one we found. Open a row to read it.
Scarcity / urgency copy · the evidence
Proof above the fold · the evidence
On-page review wall · the evidence
Anchor / strikethrough pricing · the evidence
Their main button, as captured
Plus
Who has what it lacks.
For each gap, the peers that have it.
FAQ / objection handling · who has it
Free shipping · who has it
Press / "as seen in" · who has it
Express wallets · who has it
Money-back guarantee · who has it
Proof at every step · who has it
Plus
Every word they use.
Buttons, links and prices, in full.
Buttons and links · 11 on the first page
Prices seen · 25
Plus
Colour share and type scale.
How much of the page each colour covers, and every size in the scale.
Colour share · 10 colours measured
Type scale · 5 sizes
UXXRAY+
Open every locked row.
$29/mo. Every row above, with the evidence behind it.
Site report · nativecos.com · Compare
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