Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
1 tactic
£10 +3 more
ecommerce · Sep 14, 2026
larksim.com
Scores higher than 2% of 1,566 multi-step funnels we have measured. Among the 175 ecommerce funnels in that group, higher than 7%.
1 conversion tactic detected
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-14. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.
Walk 67 links on the entry page, 20 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
24 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
giffgaff 实体卡购买 | 英国 SIM 国内现货与充值券 · LarkSim
- Meta description
购买 giffgaff 英国实体 SIM 卡或 £10 官方充值券。国内现货发货，自助卡需自备充值方式，省心卡内含首次充值券；购买前可比较交付方式、激活责任、漫游资费、验证码兼容条件、使用限制和售后边界。
- Headline
giffgaff 英国实体 SIM 卡购买与充值券
- Section headings
fact_check 购买前确认
实体卡与充值券，按需要选择
自助卡、省心卡和充值券怎么选
商品详情
先确认海外网站验证码的使用边界
Codex、X 等海外网站验证码 FAQ
实体卡：下单到收货
giffgaff 自助卡
+5 more, not shown- Buttons and links
EN
chat_bubble
- Prices on the page
£10
$15
$43
$23
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionFriction reduction1 of 3
Answers buyer objections
Codex、X 等海外网站验证码 FAQ
What we didn’t find
14 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see14 of 15 applicable
Express wallets
Money-back guarantee
Per-unit price anchor
Proof at every step
Free shipping
Us-vs-them comparison
Proof above the fold
Anchor / strikethrough pricing
On-page review wall
Stacked free gifts
Countdown / urgency timer
Subscription / auto-ship
Scarcity / urgency copy
Press / "as seen in"
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 11 measured checks need work1 could not be measured — not counted either way
Tap-target size (mobile)
mobile:111 of 123 interactive targets are under 44×44px on mobile.
smallest: “去登录” at 36×36px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Form labels
a11y:1 of 11 form fields have no label.
FixGive every input a <label> or aria-label; placeholders are not labels.
Worth knowing4
Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Landmark regions
No <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Keyboard reachability
2 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 3.4 MB across 127 measurable resources, but 45 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#630ed4
accent#630ed4
bg#fbfbfe
surface#ffffff
text#4b5563
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox62px
Jumps over the lazy dog32px
A subheading in their voice30px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
24pxAa
28pxAa
30pxAa
32pxAa
62pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa900
FAMILIES
ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
