larksim.com
Beats 12%.
of 205 multi-step e-commerce funnels we’ve measured.
What it skips
Nothing most peers do is missing.
12 tactics larksim.com could still add. Most peers skip them too, so each one would stand out.
Anchor / strikethrough pricingOpportunity48% of 205 e-commerce funnels do this. · 99 of 205
On-page review wallOpportunity41% of 205 e-commerce funnels do this. · 85 of 205
Free shippingOpportunity35% of 205 e-commerce funnels do this. · 71 of 205
Proof above the foldOpportunityOnly 30% of 205 e-commerce funnels do this. · 61 of 205
Examples of this
Press / "as seen in"OpportunityOnly 20% of 205 e-commerce funnels do this. · 42 of 205
Express walletsOpportunityOnly 17% of 205 e-commerce funnels do this. · 35 of 205
Money-back guaranteeOpportunityOnly 13% of 205 e-commerce funnels do this. · 27 of 205
Scarcity / urgency copyOpportunityOnly 13% of 205 e-commerce funnels do this. · 27 of 205
Us-vs-them comparisonOpportunityOnly 11% of 205 e-commerce funnels do this. · 23 of 205
Proof at every stepOpportunityOnly 11% of 205 e-commerce funnels do this. · 23 of 205
Countdown / urgency timerOpportunityOnly 8% of 205 e-commerce funnels do this. · 17 of 205
Per-unit price anchorOpportunityOnly 4% of 205 e-commerce funnels do this. · 8 of 205
- Stacked free giftsno rate yet
- Subscription / auto-shipno rate yet
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected. A tactic with no peer rate yet is listed without one, never as 0%.
How it ranks
Where it ranks.
Against its own peers: the same funnel type and walk depth.
Peer rank
Beats 12%.
of 205 multi-step e-commerce funnels.
What we found
What we found.
Free to read.
What they say
“giffgaff 英国实体 SIM 卡购买与充值券”
- EN
- chat_bubble
How it’s built
12 UX checks · 4 pass · 3 need work · 4 notes · 1 not measured
Text contrast (WCAG AA)
98% of measurable text passes WCAG AA. 23% of text was unmeasurable (over images/gradients). not counted either way.
Mobile viewport
Responsive viewport meta is present.
Language declared
html[lang] is set for screen readers.
Render-blocking resources
3 stylesheets/scripts in <head> block first paint.
Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
Label in name
4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
Show the other 6 checks
Landmark regions
No <header> landmark. screen-reader users cannot jump between regions.
Keyboard reachability
2 elements look clickable but cannot be reached by keyboard.
Tap-target size (mobile)
111 of 123 interactive targets are under 44×44px on mobile.
Body text size
Smallest sampled text is 11px, below the 13px floor this check uses.
Form labels
1 of 11 form fields have no label.
Page weight
At least 3.4 MB across 127 measurable resources, but 45 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
How it looks
ui-sans-serif for headlines and text. 7 colours measured.
How it sells
Free names. Plus proves.
1 of 15 selling tactic found: FAQ / objection handling. 14 not found.
Free · you see
- Which tactics it uses
Which 14 it lacks
- Anchor / strikethrough pricing48% of 205 e-commerce funnels do this. Opportunity
- On-page review wall41% of 205 e-commerce funnels do this. Opportunity
- Free shipping35% of 205 e-commerce funnels do this. Opportunity
- Proof above the foldOnly 30% of 205 e-commerce funnels do this. Opportunity
- Press / "as seen in"Only 20% of 205 e-commerce funnels do this. Opportunity
- Express walletsOnly 17% of 205 e-commerce funnels do this. Opportunity
- Money-back guaranteeOnly 13% of 205 e-commerce funnels do this. Opportunity
- Scarcity / urgency copyOnly 13% of 205 e-commerce funnels do this. Opportunity
- Us-vs-them comparisonOnly 11% of 205 e-commerce funnels do this. Opportunity
- Proof at every stepOnly 11% of 205 e-commerce funnels do this. Opportunity
- Countdown / urgency timerOnly 8% of 205 e-commerce funnels do this. Opportunity
- Per-unit price anchorOnly 4% of 205 e-commerce funnels do this. Opportunity
- Stacked free giftsNot found on the pages we x-rayed.
- Subscription / auto-shipNot found on the pages we x-rayed.
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
- Every UX check
Plus · $29/mo
- The proof behind each tactic
- Who has what it lacks
- Every word, colour share and type scale
FAQ / objection handling · the evidence
Sites like this.
Same funnel type, most checks found first.
Put your site next to this one.
Plus
Proof for all 1 tactics.
The exact evidence for each one we found. Open a row to read it.
FAQ / objection handling · the evidence
Plus
Who has what it lacks.
For each gap, the peers that have it.
Anchor / strikethrough pricing · who has it
On-page review wall · who has it
Free shipping · who has it
Proof above the fold · who has it
Press / "as seen in" · who has it
Express wallets · who has it
Plus
Every word they use.
Buttons, links and prices, in full.
Buttons and links · 2 on the first page
Prices seen · 6
Plus
Colour share and type scale.
How much of the page each colour covers, and every size in the scale.
Colour share · 7 colours measured
Type scale · 12 sizes
UXXRAY+
Open every locked row.
$29/mo. Every row above, with the evidence behind it.
Site report · larksim.com · Compare
← Back to the larksim.com reportCompare · step 1 of 2
Who goes next to larksim.com?
Pick any site we have measured, or x-ray a new one. Both sit side by side at the end.
This site
larksim.com
The other site
Comparing your own site? Type it above. If we have not measured it, we x-ray it live.
On this page
Section by section.
The bands the crawler found on this page, top to bottom. Pick one.